Monthly Archives: February 2009

Recession-Proofing Your Business: What Strategies are Working for You?

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With all of this talk of a recession, and a ‘credit-crunch’ bringing with it massive job losses, there is an air of doom and gloom in the air as everyone begins tightening their belts and preserving cash wherever they can.

How has the recession affected your business? Have you been losing customers? Are your current customers spending less? I’ve been seeing lots of small business people talking about ‘recession-proofing’ their business, and I wonder if anyone is really trying any new strategies during these strange times and if they are having the desired outcome.

I am grateful that things have been holding somewhat steady around here. I have lost some clients, but I have gained new ones. I am also trying new marketing ideas such as holding teleseminars and I have some other ideas in the works as far as marketing goes.

So, I’m asking for you to share any ideas that you might have tried that are working for you to increase sales or bring in new clients during this down economy. I will share all of the ideas that I have received.

Teleseminars: One of the Best Ways to Build Your Business and Your Revenues

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Leading up to my first teleseminar, Monetizing your Passions: The Truth about Making Money with Teleseminars, (Wednesday, February 4th at 1pm EST) when I will be interviewing the fabulous Kathleen Gage, Internet marketing and publicity expert, I share this guest post with you.

Kathleen Gage, Street Smarts Marketing
Holding live workshops and seminars are a great way to build a business. However due to current economic trends, the traditional methods of holding and conducting workshops make it very difficult to execute and get participation. In addition, the costs involved in getting a venue, audio visual aids and providing refreshments for the participants make it quite expensive and there are many factors that could prevent the event from being successful and profitable.

This explains why businesses are moving towards teleseminars as a way of holding workshops and training sessions. Attendees simply have to dial in to a bridge line or click onto a website URL and listen to the presentation.

The cost of holding a teleseminar is fairly reasonable and the return on investment amazing. Not only myself, but many people I know have had a profit margin of as much as 97%.

However, this didn’t happen by chance, it happened by having our systems in place.

WHY TELESEMINARS ARE SO POPULAR
Participants like them because they can join in from anywhere in the world without having to travel. If the call is recorded they can listen at their leisure.

For organizations and online businesses, teleseminars are more than just sales pitch; they provide a unique route to building a business.

You can effectively use teleseminars to demonstrate how to use a product, conduct training, hold group coaching sessions, answer questions, recruit people, or provide tips so that people get more information on the product or service you are offering. Additionally, teleseminars are great lead generators.

HAVE A PLAN IN PLACE
However, before rushing to hold a teleseminar, make sure you have a plan in place. Teleseminars are an important aspect of marketing a business. In order to promote your business and help it grow, you need to take a long-term approach. This is the only way you can build a reputation as an expert and in the process build your business.

Here’s a very simple strategy. Hold a teleseminar each month to offer help, advice and disseminate valuable information that is of interest to your current and prospective clients.

Make sure you offer valuable knowledge and insights. Once people realize the value of these teleseminars you have positioned yourself as someone they can trust and will want to do business with.

Kathleen Gage
The Street Smarts Marketer™

KathleenGage.com