Social media is what’s popular these days, and you feel like you really should be involved, so you set up a blog last year and then created a Facebook profile. Then you hear that what you really need is a fan page, so you create a fan page and set up a profile on Twitter.com. Then you breathe a deep sigh and wonder, “what do I do now?” You have no idea where you will find the time to write blog posts, update your Facebook page, and goodness knows you’ve got no idea what to on earth to Tweet.
In this post I’m going to share 7 quick tips that will relieve the sense of overwhelm and help you get a handle on your social media presence.
1. Set specific, measurable goals
Decide what your objectives are for participating in social media. Are you trying to get more exposure for our brand? Do you want to generate more traffic to your blog? Are you looking for ways to engage more directly with your market and build a sense of community around your brand? Once you set an objective you can set goals to achieve those objectives, and choose the social media platforms to concentrate on. While there are hundreds of social media sites, the top four are Facebook, Youtube, Twitter and LinkeIn.
2. Establish your blog as a hub
The concept of your blog operating as the center or magnetic hub for your audience or industry is a common theme online. You want to attract visitors to your blog with unique, relevant, actionable content. You will create and publish content that adds value and draws your readers in using a variety of formats including text, video and audio.
To gather ideas for what to write about and post set up an RSS reader such as Google reader, and set up Google alerts for your keywords. This will allow you to quickly browse through lots of content on your topic and give you some ideas for tailoring these ideas to fit your audience.
3. Develop a content strategy that will help you accomplish the goals you set.
If you want to create a sense of community around your brand, the content that you publish on your blog and share on social media should reflect that intention.
Here are some ideas for things to write, tweet and post in your social media profiles:
- Information about your products and services
- Industry news & analysis
- Events related to your business/industry/niche
- Multi-media, photos, video, audio from daily operation your business
- Related blog posts, videos, etc
- What kinds of things would you tell people in person about how things are going in your business?
- What is fascinating about your products/services/ business?
4. Use an editorial calendar
Plan your social media engagement by creating a social media calendar. Populate the calendar with your topics, keywords, themes, tweets and fan page updates.
Social Media Calendar Template:
Hubspot offers a free social media posting schedule
5. Use social media productivity tools
Use productivity tools for social media such as Tweetdeck for grouping those you are following and for getting notifications.
Hootsuite and Twirl are social media tools that allow you to manage multiple accounts, schedule tweets and monitor tour profiles.
Socialoomph is another social media productivity tool that allows you to schedule tweets, automatically follow people back, monitor keywords, and lots of other tasks.
Do your research and find the tools that will help you accomplish your objectives and then use them to schedule your tweets and profile updates in advance, and monitor what’s being said about your brand in the social media sphere.
6. Create or participate in a tribe
Gather a tribe of business people who will syndicate one another’s content, or find an existing marketing tribe to join and participate in. You should be willing to go first and share other’s content and they will be willing to reciprocate and share yours.
7. Track your progress
Take a look at the goals you set after having participated in social media marketing for a period of time such as 45-60 days. Are you seeing more traffic? Is your brand being mentioned more? Are you engaging with your market and creating the community you wanted? Look at your results and decide how to adjust your approach.
Finally, budget your time and set a timer when you get started on your social media tasks. Getting involved in social media marketing is not free because it costs your most valuable asset—your time. Soon as your efforts gather momentum you will begin to see the fruits of your labors. Use technology and tools to leverage your time so that you can make the biggest impact with the least amount of time invested.