Online visibility is all about being found online by the target audience who is looking for what you have to offer. With millions of other websites competing for your prospective clients’ attention, your challenge is to find a way to rise above the ‘noise’ or the many distractions on the Internet, and show up consistently where your target audience is already hanging out.
What inspired me to write this post today was a meeting I had this week with a prospective client. He found me on social media and while he has been cooking up his project, he has been observing what I’m up to online. He visited my blog, my Facebook profile, Fan Page and Twitter and then he sent me a Facebook Inbox message to ask about working with me. These days I have not been publicizing my consulting services too much because my schedule is full to overflowing with producing lots of content for my fabulous clients. But part of my vision for the life that I intend to create for myself includes doing more consulting, and speaking. In order to achieve success in those endeavors I must continue to build on my online visibility.
Towards that end I am preparing to be a guest on a radio show called, “Being, with Ron Ash,” on Wednesday, January 19 at 9am EST. Ron Ash is an author and Pastoral Counselor. This will be my third radio appearance, and the previous two interviews came about because the hosts found my website and resonated with my vision and mission. Ron also found me on Facebook.
So, I guess what I am trying to say here is that you’ve got to be relentless about your marketing. Get yourself out there! Write about the topics that you are passionate about on your blog. Take a stand for something that you believe in and defend it. There will be haters out there, but there will also be people who are attracted to your authenticity and sincerity. And to that last point, be who you are. The world does not need any more copy-cats. For so long I felt insecure because I was always comparing myself to other people and feeling like I did not measure up. Thank God I have learned to get over myself, let myself off the hook and learn to love myself for who I am–warts and all.
The best way to get discovered is to be everywhere all the time. Participate in social media, work your Facebook, Twitter and LinkedIn profiles. Network with your peers and get on the ‘radar screen’ of those luminaries in your field that you would love to work with. Comment on blogs. Contribute articles to the major publications in your niche or topic. Guest blog for a few of the high profile blogs in your niche. Submit press releases when you are doing something newsworthy, and, oh yeah, do something newsworthy! Submitting press releases is an amazingly effective way to generate buzz, which is what you really want.
While you are getting out there, make sure that your house is in order. Make sure of the following:
- Your blog should look great and has lots of valuable content for your new visitors to consume.
- If you will be sending our press releases, make sure you’ve got a ‘Press or Media’ page with links to your media kit on your blog.
- Put your email list opt-in box above the fold and in the upper-right hand section of your website.
- Create an engaging intro video about yourself and post it on your blog.
- Create a Facebook Fan Page with a keyword-optimized title and post valuable content there.
- Share your friends’ content and they will reciprocate.
Gaining online visibility takes time and commitment. It will not happen overnight barring your appearing on the evening news for some reason. If you intend to get discovered by prospective clients you’ve got to be willing to lay a strong foundation and put in the work required.
Remember, there is no one else out there like you. No one else can do the genius work that you were sent to this planet to do. If God has given you a vision then it is your responsibility to bring it to fruition. You would not be given the desire without also having been given the means by which to fulfill that desire. It is your job to take the first step in faith. Feel free to contact me if you want to talk about me working with you to boost your online visibility.
- 8 Reasons Why We Love Social Media (thinkup.waldenu.edu)
- Can You Have An Effective Online Presence Without Your Own Site? (webpronews.com)