Freelance writers who are looking for a side income stream to fill in when client work is low might consider providing blog services to local businesses in their city or town. I’m sure you must be aware of the popularity of providing online marketing services to your local mom and pop businesses. If you already know how to write a blog, then you can put your online writing services to work and get paid to blog.
Of course you’d first need to have your own blog set up and getting a decent amount of traffic so that you can demonstrate your results to prospective clients. If you’ve already got that step down, then the next thing you would do is to pick a niche or topic that you are comfortable writing about, have an interest or passion in and then do a search for local businesses within that topic area. Just doing a quick Google search will tell you a lot about which businesses are web-savvy and which ones aren’t by how they are showing up (or not showing up) in the search results.
When you have found a few businesses that have old, outdated websites that are languishing on the third page of their search results, or if you know of a local business or two that isn’t online at all, you may want to contact them and offer your blogging for business services. You can pick up the phone and call them, or you might consider mailing a postcard with a short description of your services and what results you could generate for them with a blog.
After you have finished creating a blog for a local business, be sure to ask them if they would refer you to some of their local colleagues who might also want a blog. You can create special coupons to give to your clients that they can hand out to their friends extending a special, limited time offer for your services.
Professional blogging can be a fun business, or you can just take the occasional blog setup job in between other client projects, but it’s a great way to earn some extra money with your online writing skills.