In part I of this series we covered selecting a topic that you already know and have a passion for. In today’s installment we will cover the remaining three tips on creating content for your niche blog.
Always keep in mind that you are not trying to be all things to all people with your blog. The more you tighten your focus to more targeted your audience will be.
3. Narrow the topic and maintain your focus
In order to rank in the search engines, you want to focus on a few, specific keyword phrases and use them in your content as well as in strategic places on your blog to attract the search engines. But narrowing your focus also helps you to get very clear on your topic and provide exactly what your visitors are searching for. Appearing high in the search results is about providing value for the visitors who search on your keywords.
4. Don’t skimp on keyword research
The most effective way to narrow your search is by doing extensive keyword research. By using a combination of free keyword research tools such as the Google Adwords Keyword tool, and premium keyword research tools such as Micro Niche Finder or Market Samurai, you can drill down to find the best keywords related to your topic that will bring the kind of visitors who are searching for your content.
Use those keyword research tools to kind some long tail keyword phrases (long tail= keyword phrase of four or more words) to really help target your traffic.
5. Strive to become known as a subject matter expert in your topic
As you are creating your content, write with an eye towards becoming known as an expert in your topic. Subject Matter Experts (SME) are looked to as authorities on a topic, they are called in to speak about their topic and people will begin looking to you for leadership and advice. Here’s a blog post about how you can use one of my favorite time-saving tools, Google Reader, to help you become a subject matter expert. http://feigenson.us/blog/?p=1110
A bonus tip is to start early creating relationships with the top blogs and SMEs in your niche. Comment regularly on their blogs and offer to guest post occasionally. This will give you lots of targeted exposure within your niche, and establishes you as a colleague rather than a fan of the top bloggers.
Remember, write about what you are passionate about, don’t skimp on keyword research and brand yourself as an expert and your niche blog will be a success.