On this blog I like to share what I am learning as an online freelance writer and blogger with my readers. I have been on this path for several years, and if anything that I have learned along the way can be helpful to someone who is just getting started, then I am pleased.
The topic of this post came about as a result of a new client inquiry. I had consulted with this prospective client about six months ago about creating some content for a blog that she was thinking about starting. She held on to my information, and when she got her blog all set up she followed up with me about writing some copy for her. She mentioned that her blog was going to be about six different although somewhat related topics.
I replied and told her that while these were all six excellent topics to write about, I cautioned her about how challenging it would be to try to get a single blog to rank for so many different keywords. As I was advising her about narrowing her focus and choosing one topic and delving deep, a little light bulb went off over my head. I felt a blog post coming on. I knew that if this advice would help her it might help my readers, too. So, here are five tips for how to get started with creating content for niche blogging.
1. Select a topic that you already know a lot about
In the beginning you will want to post at least three posts a week, but ideally five posts a week to establish yourself in the eyes of the search engines and your visitors, so you’ve got to pick a topic that you have more than a passing familiarity with so that you can start writing posts about what you already know about the subject. You will still need to do research, but you want to have a firm foundation of personal knowledge to give you an advantage when you start writing.
Another reason to choose a topic that you know about is that it will be a lot easier to begin to develop your authority on that topic, which will come in handy later as you become an expert in your chosen topic.
2. Select a topic that you are interested in and have some passion about
Along with knowing about a topic it’s helpful if you love it and have a passion for it because your passion is infectious and it will shine through in your writing. Your readers who share your passion about the topic will resonate with what you write and become fans, and the quality of the content you create will be better.
OK, so that was part I of this two-part series. Check back tomorrow to find out about how to narrow your focus, do keyword research and establish yourself as a subject matter expert.
Please feel free to ask questions or leave your tips and suggestions for picking blog topics in the comments.