5 Things Every Article Marketer Needs to Know About Using Scribd.com for Getting Traffic

Apr
2010
19

posted by on article marketing, facebook, marketing, social media, traffic, twitter, writing

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Scribd logo

If you are using article marketing to drive traffic to your blog, and you have not yet tried Scribd.com, you are missing out on a fabulous traffic source. Scribd is also a good resource for selling your eBooks, and establishing your credibility as an expert in your niche.

Called the, “Youtube.com of documents,” by Business Week, Scribd.com is a document sharing social media website where you can upload documents in several formats including .pdf, presentation or word processing documents for anyone to discover and read online or on mobile devices. After you have published a document you can get live statistics on page views and downloads.

Scribd.com is a vibrant community of users that make up the largest social publishing and reading website in the world according to their ‘about’ page. Through connections with Facebook and Twitter, and search engines like Google, a vast variety of free and paid documents are shared around the globe.

Discover a new audience for your articles
What this means for you as an article marketer is that you’ve got a whole new audience with which to share your articles and get exposure for your blog and your products. One of the limitations of the traditional model of article marketing has been the strict limitations that some of the better article directories place on writers.

Get more back links and targeted traffic to your blog

When you use social networking sites such as Scribd to publish your articles and eBooks you can put anchor text links in the body of your article allowing you to get more back links along with some nicely targeted traffic. If you know anything about Search Engine Optimization you know that the more, high quality, relevant back links you have to your site, the more important Google considers you to be.

Here are five quick tips to help you to make the most of scribd.com in your article marketing efforts:

1. Use a different profile for each topic/niche that you publish in. There is a ‘More from this user’ box on your profile page that allows viewers to see all of the previous documents you have published. If you have some articles on list building, some on fly fishing and another on porcelain doll collecting, you may come across as a dabbler and not a knowledgeable expert in any of those disparate topics.

2. Format your articles so that they are visually appealing. There will be a snapshot of the first page of the document. Make sure that you spell check and format the document so that it looks clean, professional and error-free. Use images where appropriate. Use Keywords in the title.

3. Tag documents with relevant keywords.
Use the free Google Adwords Keyword Tool and enter your main keywords. Select 20-30 related keywords appropriate to your article’s topic and add them to the ‘tag’ field separated by commas.

4. Write a clear, thorough description using keywords. People will read the description to decide if they are going to click on your document to read it. The description will accompany the title in the search results, so make sure it contains a brief synopsis of what they will find in your article.

5. Integrate with Facebook, and Twitter.
There are buttons that you can click that will integrate your profile so that your Facebook profile and Twitter feed are updated whenever you add a new document to scribd.com.

Follow these five tips and you should see a nice flow of traffic to your blog when you publish documents to scribd.com. If you’ve used Scribd.com, please share your impressions.

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