Are You Missing Out on the Power of Press Releases for Your Online Business?

Aug
2011
31

posted by on press releases, publicity, Uncategorized, writing

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You are on the web because you want more visibility and more sales for your business, right? Well, what better way to get more visibility than notifying the media and the search engines about a new development or event related to your business? That’s what you accomplish when you write and distribute a press release.

Writing and submitting press releases has more far reaching benefits than just the exposure that you could get for your business if a reporter picks it up and does a news story on you. Press releases can really help to boost your website’s search engine rankings from all of the relevant, high page-rank websites that your release will be published on.

Each time you submit a press or media release you’ll get a ton of fresh back links pointing at your site, which makes it look more important to the search engines. In this article we’ll take a look at two different approaches to writing and submitting press releases for your business, the benefits of each approach, and you’ll get some cool resources that will help you improve the quality of your press releases.
Resources for writing your press release:
The first thing you must keep in mind when you are writing your press release is that the language can not be ‘salesy’ or promotional. A press release is not an ad for your business. Your goal is to get a reporter to find what you are writing about interesting enough to their readers or viewers that they want to do a story on your business.

There is a standard format for a press release that you must follow. You can download a press release template and use that as a framework for adding your content. Keep your target audience in mind when you are writing and keep the language spare and absolutely hype-free.

Here’s a fabulous website that has lots of resources for you if you are going to try to write your own press release:
http://www.press-release-writing.com/press-release-writing-tips-sample-press-release/

These next two resources I got from Nancy Juetten, who is an absolute publicity passionista:

This, ‘Emotional Marketing Value Headline Analyzer,’ is a free tool that will analyze your headline and given a score according to its emotional marketing value.

http://www.aminstitute.com/headline/index.htm

HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score.

http://www.pressreleasegrader.com/

Submitting a press release for media exposure for a major event or new development
If you are hosting a major event and you are looking to get media coverage, submitting a press release is the best way to accomplish tat goal. However, while the PR submission service can guarantee that your press release gets delivered, they cannot guarantee that reporters will do a story about your event.

When you are trying to get exposure for your event, submitting your press release to a well-known, reputable pr service gives your release a better chance of being picked up by reporters. The better known services have established a reputation, and reporters are more likely to run with something from prweb.com, or prnewswire.com than from one of the thousands of free press release submission websites online.

Here’s a list of specialty press release distribution resources:
http://www.yudkin.com/resources.htm

Submitting a press release for SEO purposes
If your goal is to get lots of relevant backlinks for your website, gain more exposure online and boost your website’s SEO,  then you should be submitting press releases to the free press release distribution sites on a regular basis.

These are just a few of the hundreds of free press release distribution websites:

  • prlog.com
  • freepressindex.com
  • free-press-release.com

Would you like to see how your website is currently measuring up to your competition? Type your site’s primary keyword into a search engine. Are you are the top of the search engine results page, or is your competitor there above you?

Writing and distributing press releases is a powerful way to help build a ton of high page rank back links to your site, while generating massive exposure and traffic.

Can you see now what an effective tool press releases can be? Whether you are looking for media attention for an event or if you just want a SEO boost for your website, submitting press releases can accomplish either task for you.

If after reading all about how press releases can help your business, you understand what a great benefit they could be, but you’re thinking about how many other things you have to do and how much you dislike writing, I’ve got a solution for that too–Hire me to write it for you. Shoot me an email at ebb567 {AT} gmail {DOT} com and I will send you all the details.

Do you have a success story related to media coverage that you got from submitting a press release? Please leave a comment and share your story.

 

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