Facebook began in 2004 as a social networking site for college students, but it has emerged on the social media scene as a giant that is not overturning Google’s reign over Internet advertising and searches. They won a U.S. patent this year for their news feeds helping them to become the most frequented website at 400 million users, and 39 billion page views per month.
The exciting thing about Facebook users, and what makes this such a dynamic audience is that they actively use the site. Of those estimated 400 million users, 50% of them log in at least once a day, and about 35 million of them update their status daily.
If it is your goal to get your offer or ideas in front of as many pre-qualified people as possible, then it’s really time to consider using Facebook as a part of your marketing efforts.
Using Facebook Ads
If you want to get started using Facebook ads, your first step should be to read through their content guidelines:
Facebook is strict about what kinds of ads they will allow on their network. But the good news is, you don’t need to worry about coming up with a huge list of keywords, and there is no quality score to concern yourself with as with other Pay Per Click services.
A good way to get started testing the waters is to do a search for ‘free Facebook Ad coupon codes’ so that you can learn how everything works before you start spending your own money.
Facebook ads can be laser targeted so that only the people who are interested will see your ads, and they are as much as half the price of other PPC ads.
Are you finding success with using Facebook ads? Leave a comment and let us know your experience.