Bloggers might sometimes get the feeling that they are fighting an uphill battle because theirs is just one of millions of other blogs out there competing for the attention of their prospective audience. But if you develop a solid marketing plan for your blog and take consistent action toward the goals you set daily, weekly and monthly, before you know it, your Alexa rankings will be falling and your Google page rank will begin to rise which means you’ll be attracting more visitors.
Let’s dive right in to 11 tips for getting your blog seen more in 2011:
1. Post consistently
Having a consistent posting schedule gets both your readers and the search engines used to visiting your blog more often.
2. Know the basics of SEO and how to optimize your blog and your posts for the search engines.
If you are running a WordPress blog there are several free plugins that will help you to maximize your blog’s SEO from both a structural and a content perspective. Optimizing your blog helps you get more traffic and better search engine rankings.
3. Comment on other blogs in your topic
Visiting other blogs in your niche or topic, reading the posts and leaving relevant comments is an effective way to increase your visibility with both the blog’s author and your fellow commentators.
4. Guest post on popular blogs in your topic
Guest blogging gigs are a great way to create a win-win with other bloggers in your niche. You help them out by providing content that is suited to their blog and audience, your presence on their blog helps get you exposure with a whole new audience, and the readers get to experience a new perspective.
5. Send out press releases
Whenever you are planning a news-worthy event, send out a press release. Not only might you attract media attention, but you’ll get a ton of high page rank back links to your blog and a nice, if short-lived, flow of traffic to your blog.
6. Host a contest/giveaway
Who doesn’t want something for free? Host a contest or a giveaway where you offer up a valuable product or service in exchange for your readers helping to spread the word about your blog.
7. Join or host a blogging challenge
A blogging challenge can have many benefits including increased exposure for the host and the participants, you get motivated and inspired to blog more to keep up with your fellow challengers and you get a little traffic boost and more comments as other members of the challenge make the rounds to the various blogs.
8. Offer a free product
If you are building your opt-in email subscriber list, offer a free product for visitors to your blog who sign up. Invite subscribers to share your premium with their friends and make sure that it contains a link back to your blog.
9. Be active in social media
Work your Facebook, LinkedIn and Twitter profiles to send traffic back and forth. Use a Facebook Fan Page to share valuable tips and info with your audience, host events and invite your followers and be a trusted resource that people want to follow.
10. Video marketing
Video marketing is an incredibly powerful way to gain some valuable exposure online. Create a series of videos containing useful how-to tips, recipes, instructions, or advice. Include a link back to your blog in the description box and a compelling call to action in the video. Share your videos on all of the top video sharing sites for lots of traffic and visibility.
11. Article marketing
This tried and true strategy is still effective today, but you’ve got to be committed to creating a high volume of quality articles with links back to your blog. Write articles for some of the top websites in your industry to establish yourself as an expert and draw attention to your blog.
As you focus on increasing your online visibility remember those qualities that make you unique and set you apart. There really is no competition because you are one of a kind. The goal then is to get yourself out there in the marketplace of ideas so that you can shine your brilliance for the world to see. Being modest and shy will not serve you, so if you don’t have the gumption to get out there and share what sets you apart then you may as well fold up your tent and go home.
If you have a vision and a mission to accomplish, then it is your responsibility to share the message that you have been given with a world that is waiting to hear what you have to say. Make 2011 your year to break through. Those who succeed are those who never give up working towards their goals.