Category Archives: traffic

Traffic Generation Tips: 100 Tips for Attracting Targeted Traffic to Your Website

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photo credit: sxc.hu/mmagallan

This is a quickie post to share this handy little pdf that is full of 100 practical things that you can do bring more targeted traffic to your website. Every day you can pick a tip and do what it says. Keep following the tips consistently and you will begin to see more traffic and exposure for your website.
Here’s a sneak peek at three more of my favorite tips from this free ebook:

  • Tip #30: Get your blog on Kindle
  • Tip #70: Make effective use of your default 404 page
  • Tip#86: Use a Translation widget

With this post, I am following tip #22. I am freely passing this ebook along that was given to me because I know that if you actually do what it says you will see results.
Of course, I would be remiss, and I might have to have my writer’s card revoked if I did not harp on the fact that the foundation of good traffic is excellent content. Write about what you love, what makes you insane with anger, share good, valuable information about your products and services and visitors will be drawn to your website and they will share your content.
Be consistent with your traffic generation strategies and you will see results sooner or later.

Read. Enjoy. Do it! ;-)

Download 100 Traffic Tips here

 

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Facebook Boundaries–Separate Your Personal and Business Lives or Mix it Up?

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Now that Facebook has become such a fixture in both the business and personal lives of hundreds of millions of us around the globe, the question of how to keep your business and personal worlds from colliding on Facebook is one that eventually pops up.

Create a company Facebook Page
The first step is to follow Facebook’s terms of service and use a free fan page or company page to do business on Facebook, and use your personal profile for communicating with your friends and family. Yes, the personal profile is far better suited to engaging with your audience, but there’s no use investing a lot of time and effort building up a business following on your personal profile if it will get you shut down. I personally know of at least one author and speaker who had a huge Facebook following on her personal profile and Facebook shut her down completely.

Once you’ve created your company page, the best way to get an initial influx of ‘Likes,’ is to invite your friends to ‘Like’ your company page. But first you’ll want to get a nice supply of posts in there so that they have something interesting to read and comment on.

Segment your friends into lists
If your Facebook profile is anything like mine, it’s a mixture of family, friends, former co-workers, current business contacts and other random people. In order to create some kind of boundary–if that is what you want to do–you can first segment your people into lists. Going forward you can pop new friends into the appropriate list or create a new list. (Google+ style ;-)

On your profile page click on ‘Account’ in the upper right-hand corner of the page and then click on ‘Edit Friends,’ from the dropdown menu that will appear. You will see a friend’s photo on the left and a ‘Friends,’ button on the right. Click on the ‘Friends’ button and another dropdown menu will appear with several lists along with the option to create a new list.

Let’s create some new lists. You may have current customers and clients, colleagues and prospective customers as Facebook friends. You can decide how you are going to divide people up. Give each list a name and then as you go down your list of friends, click on which list you are going to add them to. Be mindful that when you create these lists that Facebook will sometimes send them a notification that they have been added to a particular list. Just be careful what you name your lists and this information is not for your eyes only.

Choosing who sees which status updates
Now that you have placed your friends in lists you can decide who sees specific status updates. When you send a notification about a company event, your aunt Sadie in Buffalo doesn’t need to see that.

When you click on the box on your profile that asks, “What’s on your mind?” you’ll see a down arrow to the left of the ‘Post’ button. When you click on that down arrow a dropdown menu appears allowing you to select which list you want this update to go to.

If you don’t want to go to the trouble of segmenting your Facebook friends into separate lists, or if you are of the mind that you are your brand and that personal and business can mingle happily, then you might want to send a note to those contacts who are interested in your business activities inviting them to join your company page and include a link to it.

Of course, who knows how long these instructions will be valid because Facebook is constantly changing its layout and features, which should serve as a reminder that you don’t own or control your Facebook profile, so always create ways to bring your friends to your blog or website and encourage them to sign up for your email newsletter so that you can stay connected.

Online Visibility: 11 Ways to get More Exposure for Your Blog in 2011

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Bloggers might sometimes get the feeling that they are fighting an uphill battle because theirs is just one of millions of other blogs out there competing for the attention of their prospective audience. But if you develop a solid marketing plan for your blog and take consistent action toward the goals you set daily, weekly and monthly, before you know it, your Alexa rankings will be falling and your Google page rank will begin to rise which means you’ll be attracting more visitors.

Let’s dive right in to 11 tips for getting your blog seen more in 2011:

1. Post consistently

Having a consistent posting schedule gets both your readers and the search engines used to visiting your blog more often.

2. Know the basics of SEO and how to optimize your blog and your posts for the search engines.

If you are running a WordPress blog there are several free plugins that will help you to maximize your blog’s SEO from both a structural and a content perspective. Optimizing your blog helps you get more traffic and better search engine rankings.

3. Comment on other blogs in your topic

Visiting other blogs in your niche or topic, reading the posts and leaving relevant comments is an effective way to increase your visibility with both the blog’s author and your fellow commentators.

4. Guest post on popular blogs in your topic

Guest blogging gigs are a great way to create a win-win with other bloggers in your niche. You help them out by providing content that is suited to their blog and audience, your presence on their blog helps get you exposure with a whole new audience, and the readers get to experience a new perspective.

5. Send out press releases

Whenever you are planning a news-worthy event, send out a press release. Not only might you attract media attention, but you’ll get a ton of high page rank back links to your blog and a nice, if short-lived, flow of traffic to your blog.

6. Host a contest/giveaway

Who doesn’t want something for free? Host a contest or a giveaway where you offer up a valuable product or service in exchange for your readers helping to spread the word about your blog.

7. Join or host a blogging challenge

A blogging challenge can have many benefits including increased exposure for the host and the participants, you get motivated and inspired to blog more to keep up with your fellow challengers and you get a little traffic boost and more comments as other members of the challenge make the rounds to the various blogs.

8. Offer a free product

If you are building your opt-in email subscriber list, offer a free product for visitors to your blog who sign up. Invite subscribers to share your premium with their friends and make sure that it contains a link back to your blog.

9. Be active in social media

Work your Facebook, LinkedIn and Twitter profiles to send traffic back and forth. Use a Facebook Fan Page to share valuable tips and info with your audience, host events and invite your followers and be a trusted resource that people want to follow.

10. Video marketing

Video marketing is an incredibly powerful way to gain some valuable exposure online. Create a series of videos containing useful how-to tips, recipes, instructions, or advice. Include a link back to your blog in the description box and a compelling call to action in the video. Share your videos on all of the top video sharing sites for lots of traffic and visibility.

11. Article marketing

This tried and true strategy is still effective today, but you’ve got to be committed to creating a high volume of quality articles with links back to your blog. Write articles for some of the top websites in your industry to establish yourself as an expert and draw attention to your blog.

As you focus on increasing your online visibility remember those qualities that make you unique and set you apart. There really is no competition because you are one of a kind. The goal then is to get yourself out there in the marketplace of ideas so that you can shine your brilliance for the world to see. Being modest and shy will not serve you, so if you don’t have the gumption to get out there and share what sets you apart then you may as well fold up your tent and go home.

If you have a vision and a mission to accomplish, then it is your responsibility to share the message that you have been given with a world that is waiting to hear what you have to say. Make 2011 your year to break through. Those who succeed are those who never give up working towards their goals.

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Twitter Tips: Finding Cool Tweeps to Follow

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If you learn how to work it effectively, Twitter can send lots of free, targeted traffic to your blog. One of the secrets is to make sure that your Twitter stream is populated by tweeps (Twitter users) who might have an interest in your blog’s topic.

So, in this post we’re going to take a quick look at some strategies for finding cool tweeps to follow with the hope that they follow you back providing you with a targeted Twitter following.

First, tweak your Twitter profile

I can’t emphasize enough how important it is for you to use a picture of yourself rather than your brand as your Twitter avatar. People are tweeting with you as a person not your brand.

Make sure that you utilize your bio to your advantage. You’ve got 160 characters to share a bit about who you are with 100 million twitter users, and the rest of the Internet now that Tweets can show up in the search engines. Use your primary keywords, but don’t forget the human touch. If you can squeeze in some funny more’s the better if that suits your personality. Just be your authentic self and that will attract compatible people.

Include a link to your blog, and make sure that you make it easy for your visitors to re-tweet your blog posts.

Twitter is making it easy to find cool tweeps to follow

If you notice when you are on your ‘Home’ page in your Twitter profile, you’ll see a snippet of text that says, “Who to follow, and then you’ll see two little avatars of some tweeps that Twitter thinks you might want to follow based on your keywords and the kinds of people you are already following. You can click the ‘View All’ link and see a list of tweeps that twitter is suggesting you might want to follow.

Also, when you are visiting someone’s profile, you’ll see three avatars of tweeps you might also like to follow. If you don’t want to follow a particular tweep you can select ‘Hide’ and you’ll never see that one again.

Use Twellow.com, the Twitter yellow pages to find tweeps to follow

With over 24 million twitter profiels, twellow.com is an excellent resource for searching for tweeps to follow. You can do searches on topics and keywords, geographic locations, industries, etc.

You can simply sign up for a free account and start searching for people using whatever criteria you choose. What I like is that you can click ‘follow’ right from the search page without the need to click back over to Twitter each time. This is a fast way to add lots of targeted tweeps to your twitter stream.

Follow the tweeps that the leaders in your industry or niche are following

Visit the profile of the tweeps that you admire–the movers and shakers and prominent peeps with thousands of followers. Click on ‘View All’ under the tiny thumbnails of some of the people they are following and follow some that look interesting to you.

The key to getting a good response when you send tweets is to make sure that you are tweeting to people who are most likely to be interested in what you have to say. Purposefully selecting your twitter stream is a vital step in making sure that you get the most targeted traffic from twitter to your blog.

Oh! Don’t forget to follow me, if you aren’t already: @evelynwrites. Please feel free to share your favorite tips for adding Twitter followers.

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Repeat Blog Traffic: How to Get Your Blog Visitors to Keep Coming Back

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Increase blog traffic

1. Establish a consistent publishing schedule and stick to it. At least three posts a week is ideal.

2. Add an opt-in subscription box ‘above the fold‘ close to the upper, right-hand corner of your blog. Offer a valuable free product in exchange for their contact information.

3. Send weekly updates to your email list with a link back to your blog.

4. Make it easy for your visitors to share your blog posts on social media sites. Add plugins such as ShareThis and Wibiya to allow visitors to quickly share your content.

5. Brand your site along with your social media profiles so that your visitors recognize you on those sites and
click on your links.

6. Include a ‘Contact’ link on your blog.

7. Create a ‘Privacy Policy,’ and ‘Disclaimer,’ links if you offer affiliate sales on your blog. Providing up-front, full disclosure is now a requirement by the FCC, and it puts your visitor’s minds at ease when they are clear on exactly how you will be using any information that you gather about them.

8. Include a ‘FAQ,’ or ‘Frequently Asked Questions’ page to answer questions for your visitors and provide them with everything they need to know when it comes to doing business with you.

9. Use your email subscriber list responsibly. Your visitors did not sign up for your newsletter to be spammed with ads. Offer them ‘susbscriber only’ specials and send them free ‘subscriber appreciation’ gifts to remind them of how valuable they are to you.

These are just a few tips and strategies you can use to keep your reader’s interest and keep them coming back to your blog. The main draw to your blog, of course, is your stellar content. Writing sparkling prose that is keyword rich, relevant and useful to your readers is the best way to keep them coming back for more.

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Can You Improve Your Blog’s Alexa Ranking?

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Alexa

I have been learning more and more about Google pagerank and Alexa rankings, and while my blog is now a PR3 (out
of 10), my current Alexa ranking is so high (over 2 million) they don’t even show stats for it on their website.  All this means is that I must continue to work on driving targeted traffic to my blog, because the more traffic a site gets the more their alexa ranking will rise. But there is a bit of a caveat in there. The traffic needs to come from sites where the visitor has the alexa toolbar installed.

So, if you’d like to know how you can help a blogger boost her Alexa rankings, here’s a couple of things you can do. These, by the way, are things that you can also do to boost your own website or blog’s ranking so take note.

1. Install the Alexa toolbar, (it can also be a status bar). Use it to visit your own site daily and you’ll get lots of geeky, techy info about the other sites you visit.
http://www.alexa.com/toolbar

2. Leave a short review of my blog:
http://www.alexa.com/siteinfo/productivepen.com#

Here are the steps I’m taking to nudge my Alexa rankings down as much as I can without breaking out in a cold sweat
or losing a moment of sleep about it:

1. Leaving a review (with a link back to my blog) on the top ranked Alexa sites
http://www.alexa.com/topsites

2. Installed the Alexa widget to my blog

3. Installed the WP Stats and the WordPress.com stats plugins so that I can track all of my relevant stats from

one handy dashboard.

4. Getting listed in web directories such as dmoz.org, which was down today when I tried to log in.

5. Most importantly, work on publishing relevant, useful content that keeps my readers coming back, encourages
them to comment, and share the content that they find useful.

Here I am, unabashedly pimping the all-powerful Alexa because it’s basically the popularly accepted way to determine a website’s value. Do you care about your blog’s Alexa ranking? If so, and you’ve tried some other nifty hacks to nudge your ranking down please share them here.

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The Purpose Driven Blog: Make it Plain

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People create blogs for various purposes ranging from simply writing about what’s happening in their daily lives, trying to bring attention to a particular cause, selling products, for corporate outreach, or gaining increased exposure for the author, every blog works better when it has a clearly defined purpose. By the time you have finished reading this blog post, you will have a clear idea of the advantages of having a purpose driven blog and some ideas for refining and communicating your blog’s purpose to the world.

The blog seems to embody the spirit of new media. The blog has emerged as a great equalizer in the world of publishing and media. It provided the average person who might otherwise never get a book publishing contract the ability to get their message out to the world.

Anyone can start a blog for free, or you can purchase a domain name and hosting for minimal cost and potentially reach millions of readers. But in order to maximize this opportunity to reach your audience, you’ve got to make your blog’s purpose plain when visitors arrive.

People make a decision within about three to five seconds as to whether or not they like or find useful what you have to offer on your blog.

Here are some questions you can ask yourself as you begin to refine your blog’s purpose:

  • What are you trying to accomplish with your blog?
  • Clearly a blog whose purpose is to sell products will have a different layout and style from one whose purpose is to generate interest in a particular topic or cause.
  • Can visitors tell what your blog is about in less than five seconds after landing on your page?
  • The mission and goal of your blog should be clearly communicated in the title, and the content should not veer too far from the main topic keywords.
  • Have you narrowed your focus sufficiently?

Some bloggers who are knowledgeable about and passionate about several topics try to cram all of them in to one blog. This can make it challenging to attract targeted traffic, and the search engines won’t be clear on how to rank your site with such a divergent array of keywords.

Are you creating value for your readers?

Regardless of your blog’s purpose, if you are not creating value for your readers they will not have much reason to stay long or return. You are competing with millions of other blogs for your reader’s attention. Do not squander the opportunity to shine by always presenting your best content.

LaShanda Henry, author of the Sistasense.com blog, among several others, says this about blogging:

“Blog like you’ve got an audience of millions reading your blog. Blog like everybody’s watching you”

Don’t wait and hold back your best content until you get ‘discovered’ because you will not get discovered unless you consistently provide excellent, valuable content that attracts readers, keeps them coming back and inspires them to share your posts with their friends and followers.

When you give valuable content away on your blog it communicates your depth of knowledge about your topic and it causes people to keep coming back because they are confident that you will always have something important to say that will benefit them in some way.

Do you love your topic?

When you love your blog topic, when you have a passion for what you are writing about, when an idea hits you and you can’t wait to get out your laptop and blog about it, that passion and enthusiasm is absolutely infectious and it comes across to your readers.

If you love your topic, chance are there are lots of other people out there who share your feelings and who will be thrilled to find a kindred spirit.

Clearly defining your purpose will make it easier for you to create excellent content because you will be delving deeply into a narrow topic rather than going all over the place on a variety of topics.

The purpose driven blog has a clear focus, it provides value for the reader, and it communicates the bloggers passion for the topic. If you are a blogger, take a moment and re-visit your blog’s vision and mission. Where can you make your purpose more clear? Try doing a quick poll for your readers to see if you can discover what kind of impression they are getting and what suggestions they might offer to make yours a more purpose driven blog.

Now it’s your turn. Go ahead and leave a comment about your blog along with the URL. Visitors who read this post will visit your blog and leave you a comment about their impressions of how effectively your are communicating your blog’s purpose.

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New Bloggers: Use Guest Blogging to Kick-Start Your Blog Launch

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When you launch your first blog and publish your first post, you’re full of excitement and anticipation. But the frightening news is that your new blog has been thrust out into a blogosphere that is full of millions of other blogs all clamoring for your reader’s attention. Guest blogging on established blogs in your niche/topic is an effective way to gain some favorable exposure with your audience quickly.

What you want to do is to find a way to show up where your ideal audience is already hanging out. Guest blogging is an effective way to do that. One of my favorite quotes on this topic is by Jeff Herring, the Article Marketing Guy, who says, The best way to get traffic is to find out where the traffic is going and get out in front of it.” When you get out in front of the traffic you can then direct it wherever you want it to go.

Begin by becoming familiar with the top blogs in your subject area or niche. You can do a search on alltop.com, blogsearch.google.com, technorati.com or simply type your topic into your favorite search engine. Let’s say you are looking for blogs on the topic of bird watching. Type: bird watching + blogs into the search field and see what you find.

Make a list of the blogs that appeal most to you and start commenting on them leaving a link back to your site. Actually read the posts and make comments that add value. Next, contact the blogger and ask if they are interested in guest posts. Keep the email short and tell them exactly what you are prepared to write about, but show that you are actually familiar with their blog and their audience.

Make contact with several bloggers and try to schedule your guest posts to appear closely following your launch. If the readers like your posts, they will come to your blog. It’s up to you to provide excellent content on your blog so that when your new visitors arrive they’ll find a reason to come back and maybe even subscribe.

For lots of great tips and resources to help you get started check out this guest blog posting guide. Save the time and frustration of trying to figure it out on your own and instead hit the ground running with fabulous results.

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5 Things Every Article Marketer Needs to Know About Using Scribd.com for Getting Traffic

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Scribd logo

If you are using article marketing to drive traffic to your blog, and you have not yet tried Scribd.com, you are missing out on a fabulous traffic source. Scribd is also a good resource for selling your eBooks, and establishing your credibility as an expert in your niche.

Called the, “Youtube.com of documents,” by Business Week, Scribd.com is a document sharing social media website where you can upload documents in several formats including .pdf, presentation or word processing documents for anyone to discover and read online or on mobile devices. After you have published a document you can get live statistics on page views and downloads.

Scribd.com is a vibrant community of users that make up the largest social publishing and reading website in the world according to their ‘about’ page. Through connections with Facebook and Twitter, and search engines like Google, a vast variety of free and paid documents are shared around the globe.

Discover a new audience for your articles
What this means for you as an article marketer is that you’ve got a whole new audience with which to share your articles and get exposure for your blog and your products. One of the limitations of the traditional model of article marketing has been the strict limitations that some of the better article directories place on writers.

Get more back links and targeted traffic to your blog
When you use social networking sites such as Scribd to publish your articles and eBooks you can put anchor text links in the body of your article allowing you to get more back links along with some nicely targeted traffic. If you know anything about Search Engine Optimization you know that the more, high quality, relevant back links you have to your site, the more important Google considers you to be.

Here are five quick tips to help you to make the most of scribd.com in your article marketing efforts:

1. Use a different profile for each topic/niche that you publish in. There is a ‘More from this user’ box on your profile page that allows viewers to see all of the previous documents you have published. If you have some articles on list building, some on fly fishing and another on porcelain doll collecting, you may come across as a dabbler and not a knowledgeable expert in any of those disparate topics.

2. Format your articles so that they are visually appealing. There will be a snapshot of the first page of the document. Make sure that you spell check and format the document so that it looks clean, professional and error-free. Use images where appropriate. Use Keywords in the title.

3. Tag documents with relevant keywords. Use the free Google Adwords Keyword Tool and enter your main keywords. Select 20-30 related keywords appropriate to your article’s topic and add them to the ‘tag’ field separated by commas.

4. Write a clear, thorough description using keywords. People will read the description to decide if they are going to click on your document to read it. The description will accompany the title in the search results, so make sure it contains a brief synopsis of what they will find in your article.

5. Integrate with Facebook, and Twitter. There are buttons that you can click that will integrate your profile so that your Facebook profile and Twitter feed are updated whenever you add a new document to scribd.com.

Follow these five tips and you should see a nice flow of traffic to your blog when you publish documents to scribd.com. If you’ve used Scribd.com, please share your impressions.

Guest Blogging: 5 Tips for Generating Results

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Guest blogging is the new–or not so new article marketing. The practice of bloggers inviting other bloggers to publish on their blog has been going on since blogging began, but now this somewhat quietly kept practice is becoming more and more popular. If you are an online freelance writer you’re always looking for ways to get more exposure for your writing to attract more clients. The occasional guest blog posting gig can get you exposure with a new audience, confirms your expert status and attracts fresh traffic to your blog.

As bloggers see the fabulous results that they can gain from both guest blogging on other blogs and hosting guests on their blogs, they are engaging in the practice more and more.

In this article I want to share five simple tips for getting your feet wet so to speak as a guest blogger:

1. Choosing the right blogs
Your goal as a guest blogger is to find a new audience for your writing, to get wider exposure and to attract fresh traffic back to your blog. So, it makes sense to choose blogs that focus on keywords similar to yours, within the same industry and a similar compatible niche.

Choose blogs that are more established and higher ranked than yours for the biggest bang for your time, but don’t neglect those up-and-coming blogs with a growing, loyal following.

Spend the time to regularly visit the blogs in your niche that you would like to guest post for. Make note of their idiosyncrasies, practices and biases. Take notes and keep these issues in mind when you are writing your post so that you don’t slip up and offend your host.

2. Making contact with the author
Compose a simple email to the blog owner explaining that you are offering to do a guest blog post for them. If this is your first contact with this blogger, briefly explain your blog’s topic and include a link.

Let the blogger know what you like about their blog and how your writing will fit in with their blogging style and topic.

3. Establishing a clear, mutually beneficial arrangement
Guest blog posting is a win-win for the guest blogger and the host blogger. The guest blogger gets exposure to a fresh audience, a nice boost in traffic back to their blog and more favorable search engine ranking from the highly relevant link.

The blog host wins because they get some fresh, relevant content that provides something new for their readership, and buys them a bit of time to do other things. But the blog readers also benefit because they gain exposure to a new writer and a different look at the topic.

Be sure to spell out the terms of the arrangement so that both parties are clear on things like the approximate word count of the post, publication date, number and types of links, ownership of the content, etc.

4. Coming up with the right content for the blog
Refer to the notes you took when you were choosing blogs to guest post on, and write from the perspective of someone who is familiar with the audience. Read through recent posts to get ideas for filling in and rounding out the blogger’s approach to the topic. Ask the blog host if there is a particular topic they would like for you to cover.

Be sure to always present your best work when guest posting. Do your research, format the post carefully and ask for someone to proofread it for you before you submit it.

5. The importance of follow up
After your post has been published, be sure to check back and respond to the comments. This is a great opportunity to forge a real relationship with another blogger and their readers, so don’t overlook this important part of the arrangement.

Go ahead and start guest blogging. It’s a great way to broaden your reach as a freelancer, create relationships and get some new, targeted traffic for your blog. If you are looking to host guest bloggers, it’s a great way to add fresh perspectives to your blog and give your readers a bit of variety.

For more of the gritty details about getting started check out this guest posting guide. Save the time and frustration of trying to figure it out on your own and instead hit the ground running with fabulous results.

Have you tried guest blogging, or hosting a guest blogger on your blog? Share your results here.

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