A Productive Pen» writing

Creating Killer Blog Content: A Speedlinking Mashup

ebourne — Thu, 29 Jul 2010 05:00:28 +0000

Creating Killer Blog Content

It’s Day #7 of the #31DBBB challenge, and today’s assignment s to write a linked post. The topic I will be covering with my speed linking post today is a bit of a mashup of blog posts about a topic that is close to my heart–creating killer blog content.

As a tip of my hat to the developer of the #31DBBB, this first link is to Darren Rowse, who shares a great blog post about creating great blog content.
http://www.problogger.net/how-to-write-great-blog-content/

In this vintage, oldie-but-goodie post, seomoz shares some online tools that you can use to find ideas for blog psots:
http://www.seomoz.org/blog/10-web-tools-to-help-generate-blog-content-ideas

Chris Brogan shares 40 tips for delivering killer blog content. You’ll find lots of inspiration and ideas that will help you to crank out copy that reflects your passion and your expertise.
http://www.chrisbrogan.com/40-ways-to-deliver-killer-blog-content/

Dosh dosh shares even more creative ways to surmount the daily challenge of delivering compelling content that appeals to your readers:
http://www.doshdosh.com/how-to-effectively-create-content-for-your-niche-blogs-a-brief-introduction-and-guide/

Karan Singhal provides lots f practical tips in this post about creating blog content that will interest your readers:
http://www.famousbloggers.net/create-bolg-content-interests-readers.html

So, enjoy these blogs and feel free to share a link in the comments for your favorite posts that have ideas for creating great blog content.

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Blogging Tips: 7 Strategies for Keeping Up with Posting Consistently

ebourne — Wed, 28 Jul 2010 05:34:11 +0000

Blogging is a personal publishing format that allows you to be able to have your own platform for sharing your ideas with the world. Reading feedback from visitors is quite rewarding and makes it worth all of the work and effort that goes into producing a quality blog.

But sometimes there are those days that your Mamma warned you about. There are days when life gets to be overwhelming, you’re exhausted and beaten down and the baby needs a new pair of shoes. Sometimes you wonder what the heck you were thinking when you started that blog. What made you think you’d have time to post every day or least every week?

Well, gentle reader, I’ve got some fabulous news for you. I find myself in the same boat as you. I’m a blogger, a mom, and I’m running a business from home. My days are full to the brim, so if I am not strategic with my time, my blogs can slip off the radar and languish for days while I’m scrambling around after my girls, or knee-deep in a client project.

Since we all face the challenge of how to fit our blogging tasks into an already gloriously full day, I’ve come up with some tricks and strategies that you can use to develop productive habits, which will allow you to make the most of those little snippets of time in your day to get your blogging done.

I’ve heard it said that we teach what we most need to learn, and that is indeed the case with me because one of my biggest challenges has been keeping fresh posts on my blog. So, here are some tips and for writing and blog posting that I try to follow:

1. Keep a notebook handy

Here’s a perfect example of this tip. As I write this, I am sitting in the laundry room doing laundry. Because right now I live in an apartment that does not have a washer and dryer, I have to schlep my clothes to the local laundry. But, while I sit here waiting for the wash cycle to finish, I’m getting this blog post written because I brought my little mini-Netbook with me.

Get a small notebook, use the notes feature on your phone, or like me, keep your mini-laptop handy and jot down ideas as they come to you.

2. Stay in ‘Idea seeking’ mode

Keep your eyes and ears open for what is going on around you. How can you incorporate the events of your life into your blog posts? Just this week I got my first complaint on my email subscriber list. It threw me for a minute, but I got back on track quickly and turned it into a blog post.

Are you facing a challenge in your life? Find a way to share what you are learning without sharing too many of the personal, gory details. When there are big stories in the news either in your local area or nationally find a way to weave larger story into your blog posts if it’s appropriate.

Use your notebook and capture those ideas. You may not use all of them right away, but at some point you’ll be stumped for something to write about, and you can consult your notebook for some new ideas to write about.

3. Schedule specific blogging tasks

As a blogger you’ve got to do the following tasks over the course of a week:

Write blog posts

Share blog posts

Market your blog

-social media marketing

-blog directories/communities

Research

Blog maintenance

- install, update plugins

-stats reports

-comment moderation

-database backups

Network/build community with other bloggers

I’m certain that there are more tasks, but this is all that came to my mind. All of these things need to be done in order for your blog to run smoothly, so plug each of the tasks into your calendar and designate how many minutes you will set aside to complete it.

4. Write titles and outline posts in batches

In your research time, come up with some working titles of blog posts that you plan to write over the course of the coming week. Now, when you sit down to write, you will not be facing the dreaded blank page or screen. If you don’t have a hot topic to write about at the moment, look at your batch of working titles and start from there.

5. Write posts in batches

Take your list of titles and post outlines and write up a few posts in advance. Set them aside and come back and edit, proofread and format them in batches and, if you are running WordPress, you can publish them all at once scheduling the exact days and times you want each one to go live.

6. Utilize guest bloggers

Do you ever need a break from blogging, say for a vacation? Wouldn’t it be cool if someone else would write a blog post for you every now and then? Well, in exchange for a link back to their blog, guest bloggers will write a unique blog post for your blog. Is there a particular fan of your blog who always writes thoughtful, cogent comments, and who has a blog on a related topic to yours? You might send them a quick email and see if they might be interested in a guest blogging gig.

There are also several forums where bloggers seeking guest bloggers, and bloggers seeking blogs to guest post with hang out and help each other out. Here are two that I use:

http://BloggerLinkUp.com/

http://myblogguest.com/

7. Find ways to make it fun

Do you remember why you started blogging in the first place? Try to stay in touch with that initial excitement and use that energy to make your blogging tasks something you get to do rather than so much drudgery. Challenge yourself to a solid week of daily posting. Join a 30 day blogging challenge or start your own. Set specific goals for how often you will publish posts, and then create little rewards for yourself when you meet those goals. You know what motivates you, so use that to your advantage.

I’m in the 31DBBB challenge right now, and one of our tasks for the challenge is to find a blogging buddy. Develop a collaborative relationship with another blogger and challenge, encourage and support each other to make your blogs the best that they can be.

I recommend being patient with yourself as you develop these new habits. See which ones work for you and go with those for awhile and see if your blogging productivity improves. Number seven is the most important here because if you view your blogging responsibilities as chores or another “must do” task it will feel like drudgery.

When you come to view blogging as something fun and exciting that you get to do, you will be more likely to put all of your positive energy and enthusiasm into the task. Your passion for your topic will be apparent to your visitors and attract more visitors to your blog.

4 Great Ways to Get More Interaction on Your Blog (quickonlinetips.com)
Why Guest Blogging Works Better Than Article Marketing (searchenginejournal.com)
30 Tips to become a Quality Blog Writer (shoutmeloud.com)

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Mindmapping: An Effective Idea Generation Tool for Writers

ebourne — Fri, 23 Jul 2010 05:00:52 +0000

I was collaborating with a colleague the other day, and I sent him a mind map of some of the ideas that he had asked me to sketch out. Aside from the ideas contained in the mind map, he commented that I was really good at mind mapping. I was surprised at first because I really do them rather unconsciously now, but it occurred to me that this might be another one of my hidden strengths–something I’ve gotten so good at that I’m not aware of it because it comes effortlessly and naturally to me.

Since he identified it as a strength, and since the practice of mind mapping has served me so well since I first learned about it in a college creative writing class, I will share how I use them and how you might try them to see if they don’t help to unlock the hidden gems stored up within your conscious and unconscious mind.

Concepts such as spider web diagrams, and idea sunbursting were already in practice for hundreds of years when author and mind/ brain/ memory expert, Tony Buzan copyrighted the term “mind map” and prescribed a set of rules governing how they should be constructed. Buzan and several others have written books about mind mapping, and I have listed a few in the ‘resources’ section at the end of this article.

As this article des not pretend to e an exhaustive treatise on the topic, it is my intention to share with you how I use mind mapping as a writer to help spark creativity, and generate ideas around the topic that I am writing about at the moment.

When the idea for this article came to me, I scribbled this mind map out quickly on my whiteboard, and then transcribed it to the computer using a free, online mind mapping program called, bubbl.us.

Basically, what I do is get out pens, magic markers, and colored pencils and the biggest piece of paper that I can find and I write the main idea for what I need ideas for in the center of the paper and then I draw a circle around it. Radiating out from the circle are the related ideas and radiating out from those ideas are all of the sub-ideas and tangents that spring to mind as you go along.

Sometimes you might take a related idea and do a mind map that focuses in on that thought or concept going as deep as you like. Can you see how as you write each new word another one springs to mind? I love mind maps because for me they really get my creative juices flowing and my brain cells popping to come up with new ideas to capture.

I like to move quickly when I am making a mind map. I know it seems cumbersome to start on paper and then transcribe the whole thing to the computer, but that’s just my process. Maybe if I had an iPad, with a touch screen that might be a different story. But for now, my mind and my hand work best with pen and paper or marker and white board for capturing ideas in the moment.

OK, so let’s apply this to writing. If you look at the mind map I created for this article you can see that I wrote: “Mind Mapping for Writing” in the center and drew a circle around it. Then I have lines radiating out towards the other related ideas for how mind mapping can help fuel the writing process.

Using the tool of mind mapping can virtually ensure that you will never have writer’s block again. If you get stuck for ideas, whip out a sheet of paper and start doodling a mind map. They are so organic and they free the creative side of your brain to draw connections and even come up with some innovative ideas.

Now, I invite you to try mind mapping the next time you are getting ready to start a writing project. Take a look at the resources below, try some free software, or just get out your colored pens and pencils and create one on paper. But once you try this fabulous little technique you will quickly see how effective it can be for generating ideas for writing.

Resources:

http://www.mindmapsearch.org/

http://freemind.sourceforge.net/wiki/index.php/Main_Page

http://www.mindmeister.com/

Books:

The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential

By Tony Buzan and Barry Buzan

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10 Life Lessons I’ve Learned from Being a Blogger

ebourne — Wed, 21 Jul 2010 00:23:38 +0000

I’m participating in the #31DBBB Blogging Challenge, and this post part of the Day #2 assignment. I want to welcome all of my fellow SITS Bloggers and thanks for all of the linky love

The first post of this blog was published originally in January of 2007, but a catastrophic crash in October of 2008 (before I knew about the importance of backing up my database) caused me to lose all of those early posts.

Prior to this blog for my consulting business I had a personal blog that I began in the fall of 1998 (before they were actually even called ‘blogs’). So with 12 years of blogging experience under my belt, I thought I’d write a post about what being a blogger has taught me about life.

1. Don’t write anything you wouldn’t want your parents or your children to see.
In the early days, I didn’t tell my parents that I kept a blog. I felt far more free to write whatever I felt like writing when I was pretty sure that they weren’t reading it. Well, the day eventually came when my dad, bless his heart, discovered my blog one day when he googled me. Thank goodness he didn’t find anything embarrassing, but it might have been a more awkward conversation had I been writing about something that they would not have approved of, or would be embarrassing.

Aside from your parents and off-spring, be mindful that your employer or colleagues might also discover your blog, so be mindful of what you write and publish online.

2. Don’t be afraid to speak your mind.
Your blog provides you with the opportunity to stand up for what you believe in, to take a stand for your beliefs and defend the ideals that you hold dear. There will be people who will agree and there will be people who will disagree with what you have to say, but don’t let that dissuade you from writing from your heart.

3. Be authentic.
One of my favorite quotes on this topic is by Dr. Suess, and he said, “Be who you are and say what you feel because those who mind don’t matter and those who matter won’t mind.” Authenticity totally shines through in everything you write. Don’t try too hard to sound witty, or take on a fake persona. Your individuality is the gift that you offer to the world. Let it shine through.

4. Always publish your best work.
Don’t fall into the trap of waiting until you “get discovered” before you start coming up with fabulous content because it’s the fabulous content that will get you discovered. Write your posts like everyone’s watching. Edit ruthlessly. Find a writing partner to edit and/or proofread for you. Ask for feedback from your readers, and strive to always improve your writing.

5. Having a platform is powerful.
As your blog readership grows you will discover that you are creating a platform for yourself. Your blog is your own media outlet. Don’t squander your chance to put forth your message. Take your blog seriously and others will do the same.

6. Avoid negative posts and bashing or flaming.
Avoid writing scathing posts and railing with negativity about a person or a group. If something has gotten you angry and upset, you might want to take some time and process it and choose the most intelligent course of action rather than firing off a vitriolic post that you may regret sooner than later.

7. It takes a village.
The blogoshpere is a community, so reach out to other bloggers and create relationships. Offer to guest post on your favorite blogs. Link to your blogging buddies from your blog. Be as supportive as you can of other bloggers within your community.

8. Encourage other bloggers.
Be sure to leave positive comments on other blogs. Find something encouraging to say that goes beyond, “great post.” Show that you read the post and write a comment that adds value and builds up the blogger.

9. It takes commitment.
Maintaining a blog is not easy. With all of the other responsibilities in your life, it can be a challenge to commit to writing three to five blog posts each week and managing all of the other tasks inherent with the job. Determine at the outset if you think you can be committed to maintaining the publishing schedule before you begin.

10. Persistence pays off.
In the end persistence definitely pays off. When you have a blog that is getting decent traffic, a steady flow of comments and good reviews you’ve really got something to be proud of. Don’t give up when things get challenging because the only way to fail is to give up.

If you’re a blogger, please feel free to leave a comment that shares a life lesson you’ve learned from blogging.

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How to Beat the Summer Doldrums–Take on a New Challenge

ebourne — Thu, 15 Jul 2010 22:02:54 +0000

It’s the middle of the summer, it’s blazing hot outside, the kids are out of school and the long, hot days of summer tend to lull us into vacation mode.

Now, if you’re on vacation, by all means chill out, relax and enjoy your down time. But if you are still working towards completing your goals for this quarter or this year, then don’t get sucked down and lose your focus. Snap out of it! (Do I have your attention now?)

A great way to snap out of an unmotivated rut is to start a challenge. Take one of your goals and turn it into a challenge to make it fun to complete it. Recruit some partners or supporters to either join you in taking up the challenge, or to cheer you on and encourage you and hold you accountable to your goals.

Post your goal up on a bulletin board in your workspace where you can see it, and depending on how you are counting progress, make a chart where you can tick off ‘to-do’ items and see your progress.

One of my goals for this year is to improve this blog’s performance. In my business I have been doing quite a few blog setups lately, so lot of my energy has been going towards setting up new blogs for my clients.

I decided it was time to kick this goal into high gear, so I’ve joined the “Secret to Success is Support” womens blogging community as they are taking on Darren Rowse’s ’31 Days to Build a Better Blog’ challenge. Of course I’ll be blogging about my progress here, but if you’d like to join me and the rest of these power blogging women, feel free to do so.

My challenge to you is to create a challenge for yourself. Make it a realistic goal so that you are more likely to accomplish it, but not so easy that it doesn’t get your juices flowing. Where attention goes energy flows, so give your project your consistent attention each day and you will get there.

Keep on coming back here for motivation and encouragement, and feel free to contact me if you’re feeling stuck and need some inspiration or advice.

One of my favorite personal development authors, Anthony Robbins, says that you should never leave the scene of having set a goal without taking an initial step in making it become a reality. Yes writing the goal down is a first step, but what can you do to kick your goal-achievement into high gear despite the ‘lazy, hazy, crazy days of summer?’

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Repeat Blog Traffic: How to Get Your Blog Visitors to Keep Coming Back

ebourne — Wed, 07 Jul 2010 05:12:48 +0000

Increase blog traffic

1. Establish a consistent publishing schedule and stick to it. At least three posts a week is ideal.

2. Add an opt-in subscription box ‘above the fold‘ close to the upper, right-hand corner of your blog. Offer a valuable free product in exchange for their contact information.

3. Send weekly updates to your email list with a link back to your blog.

4. Make it easy for your visitors to share your blog posts on social media sites. Add plugins such as ShareThis and Wibiya to allow visitors to quickly share your content.

5. Brand your site along with your social media profiles so that your visitors recognize you on those sites and
click on your links.

6. Include a ‘Contact’ link on your blog.

7. Create a ‘Privacy Policy,’ and ‘Disclaimer,’ links if you offer affiliate sales on your blog. Providing up-front, full disclosure is now a requirement by the FCC, and it puts your visitor’s minds at ease when they are clear on exactly how you will be using any information that you gather about them.

8. Include a ‘FAQ,’ or ‘Frequently Asked Questions’ page to answer questions for your visitors and provide them with everything they need to know when it comes to doing business with you.

9. Use your email subscriber list responsibly. Your visitors did not sign up for your newsletter to be spammed with ads. Offer them ‘susbscriber only’ specials and send them free ‘subscriber appreciation’ gifts to remind them of how valuable they are to you.

These are just a few tips and strategies you can use to keep your reader’s interest and keep them coming back to your blog. The main draw to your blog, of course, is your stellar content. Writing sparkling prose that is keyword rich, relevant and useful to your readers is the best way to keep them coming back for more.

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5 Tips for Improving Your Online Writing Skills

ebourne — Thu, 17 Jun 2010 17:33:57 +0000

Writing for the Web

Writing for the web is not the same as writing for print. If you are going to be writing content that will be consumed online there are a few concepts that you need to get clear on. By now most people understand the fact that we don’t read text online in the same way that we read text in hard copy such as a book or a newspaper that we hold in our hands.

People tend to skim online copy very quickly with their eyes.
The Internet is by nature fast moving and bright and shiny. Our brains and eyes move hyper-fast when we are online and if what we are looking at does not appeal to us, we can quickly get rid of it within a nano-second by clicking the next link.

As writers, we need to get in touch with the way our readers engage with our work online so that we can create a product that will be both useful and enjoyable by those who consume it. You want to craft content that makes your readers stop long enough for you to convey the message that you are trying to send. Your words must draw them in so that they can consume your content and in exchange for their attention you must fulfill the promise of supplying the information they were searching for.

Write for human readers but with SEO in mind.
Another unseen audience that is consuming our content online is the search engines. Since our human readers’ eyeballs are our most important audience we write for them, but it’s also important to keep the principles of SEO, or Search Engine Optimization, in mind as we create web content.

Since many of us learned to write prior to the Internet age, there are a few specific strategies that we can employ in order to be effective at online writing.

Do Keyword research and write content that focuses on one or two keywords while delivering concise information that the end user is searching for.
Link to other related pieces of content within the site that add to topic.
Link out to related authority sites that have high search engine rankings and provide additional information for your reader.
Use images that illustrate your point and break up the text on the page.
Write in shorter paragraphs allowing for sufficient white space on the page to give the reader’s eyes a place to rest.
Use bullets and call-out boxes for the skimmers to grab information quickly.
Use meaningful sub-headers to introduce ideas.

Tips for sharpening the saw:
This is a list of five tips that can help you to improve your online writing skills, but this does not pretend to be an exhaustive list. You’ll want to keep learning and constantly strive to improve your craft over time–’sharpening the saw’ as Steven Covey calls it.

1. Read excellent writing
While it might sound far too simple and obvious, but reading good writing is really the best way to improve your own writing skills. Read widely on diverse topics. Pick authors whose writing style you admire and read several of their books. Get suggestions for good reads from fellow book-lovers, or make friends with your local librarian.

Here are a few blogs that feature both excellent writing and compelling content for writers:

http://www.copyblogger.com/
http://www.problogger.net/
http://www.stevepavlina.com/blog/
http://sethgodin.typepad.com/
http://www.doshdosh.com/

2. Join a writing group
This can be tricky because a really good, established writing group can be quite challenging to find. You may end up starting one of your own, but find a group of fellow writers of varying levels of skill and accomplishment where you can share your work and get honest feedback on how you can improve it.

There are tons of writing groups online, but I prefer live groups because it gives you the chance to interact with other writers and create real relationships with real people who share your interests. Check out meetup.com to find a local writer’s critique group, or search online writing forums to find local writing groups.

3. Take a class
Visit your local University or Community College’s website to see if they offer an online writing class. It may, oddly enough, only be offered online, but you can find some live online writing classes as well. Other resources for online writing classes include:

The Education Portal has an article with links to 10 Universities that offer free online writing classes
http://education-portal.com/articles/10_Universities_Offering_Free_Writing_Courses_Online.html
The Gotham Writing Workshop
http://www.writingclasses.com/
Wrter’s Digest University writing classes
http://www.writersonlineworkshops.com/

4. Hire a writing coach
Working with a writing coach is an excellent investment. If you want to write a book, but you would like to polish up your writing style, a coach can help you to get motivated, get unstuck, create a writing routine that works for your lifestyle, and most of all hold you accountable to the goals that you have set for yourself.

http://www.writingforward.com/category/writing-help/writing-coach
http://writingcompanion.wordpress.com/2007/11/27/writing-mentor-coach/
http://www.genreality.net/ten-reasons-to-hire-a-writing-coach

5. Practice, practice and more practice.
“A writer writes,” as they say. Write something everyday. Set a daily word count goal that you feel that you can stick to, but that will also force you to stretch yourself a bit. Commit to meeting this goal, but don’t beat yourself up when you don’t. Just pick up where you left off. Keeping a daily longhand journal can be therapeutic and help you clear out what’s on your mind so that you can focus on creating good writing.

Keep a blog where you write about whatever inspires you. Write a new post every day and before long you will begin to notice that you are developing a unique style that your readers will come to enjoy.

Additional Writing Resources:

http://www.webanddesigners.com/20-ways-to-improve-websites-readability
http://www.problogger.net/31-days-to-building-a-better-blog/
http://www.lifehack.org/articles/lifehack/fifty-50-tools-which-can-help-you-in-writing.html

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The Purpose Driven Blog: Make it Plain

ebourne — Wed, 02 Jun 2010 12:00:14 +0000

People create blogs for various purposes ranging from simply writing about what’s happening in their daily lives, trying to bring attention to a particular cause, selling products, for corporate outreach, or gaining increased exposure for the author, every blog works better when it has a clearly defined purpose. By the time you have finished reading this blog post, you will have a clear idea of the advantages of having a purpose driven blog and some ideas for refining and communicating your blog’s purpose to the world.

The blog seems to embody the spirit of new media. The blog has emerged as a great equalizer in the world of publishing and media. It provided the average person who might otherwise never get a book publishing contract the ability to get their message out to the world.

Anyone can start a blog for free, or you can purchase a domain name and hosting for minimal cost and potentially reach millions of readers. But in order to maximize this opportunity to reach your audience, you’ve got to make your blog’s purpose plain when visitors arrive.

People make a decision within about three to five seconds as to whether or not they like or find useful what you have to offer on your blog.

Here are some questions you can ask yourself as you begin to refine your blog’s purpose:

What are you trying to accomplish with your blog?
Clearly a blog whose purpose is to sell products will have a different layout and style from one whose purpose is to generate interest in a particular topic or cause.
Can visitors tell what your blog is about in less than five seconds after landing on your page?
The mission and goal of your blog should be clearly communicated in the title, and the content should not veer too far from the main topic keywords.
Have you narrowed your focus sufficiently?

Some bloggers who are knowledgeable about and passionate about several topics try to cram all of them in to one blog. This can make it challenging to attract targeted traffic, and the search engines won’t be clear on how to rank your site with such a divergent array of keywords.

Are you creating value for your readers?

Regardless of your blog’s purpose, if you are not creating value for your readers they will not have much reason to stay long or return. You are competing with millions of other blogs for your reader’s attention. Do not squander the opportunity to shine by always presenting your best content.

LaShanda Henry, author of the Sistasense.com blog, among several others, says this about blogging:

“Blog like you’ve got an audience of millions reading your blog. Blog like everybody’s watching you”

Don’t wait and hold back your best content until you get ‘discovered’ because you will not get discovered unless you consistently provide excellent, valuable content that attracts readers, keeps them coming back and inspires them to share your posts with their friends and followers.

When you give valuable content away on your blog it communicates your depth of knowledge about your topic and it causes people to keep coming back because they are confident that you will always have something important to say that will benefit them in some way.

Do you love your topic?

When you love your blog topic, when you have a passion for what you are writing about, when an idea hits you and you can’t wait to get out your laptop and blog about it, that passion and enthusiasm is absolutely infectious and it comes across to your readers.

If you love your topic, chance are there are lots of other people out there who share your feelings and who will be thrilled to find a kindred spirit.

Clearly defining your purpose will make it easier for you to create excellent content because you will be delving deeply into a narrow topic rather than going all over the place on a variety of topics.

The purpose driven blog has a clear focus, it provides value for the reader, and it communicates the bloggers passion for the topic. If you are a blogger, take a moment and re-visit your blog’s vision and mission. Where can you make your purpose more clear? Try doing a quick poll for your readers to see if you can discover what kind of impression they are getting and what suggestions they might offer to make yours a more purpose driven blog.

Now it’s your turn. Go ahead and leave a comment about your blog along with the URL. Visitors who read this post will visit your blog and leave you a comment about their impressions of how effectively your are communicating your blog’s purpose.

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Focus: A Vital Component of Productivity for the Online Entrepreneur

ebourne — Sun, 30 May 2010 18:22:33 +0000

“We accomplish more by concentration than by fitness; the man that is apparently best suited for a place does not always fill it best. It is the man that concentrates on its every possibility that makes an art of both his work and his life.”
–Theron Q. Dumont

As a writer, blogger and online entrepreneur, I find that one of my biggest challenges is to remain focused. I will candidly share with you the fact that I have both ADD (Attention Deficit Disorder) and Dyslexia, which is a learning disability related to reading decoding, comprehension and fluency. I was fortunate enough to have an observant mother who noticed my quirky reading and ‘inventive’ writing when I was in Kindergarten, so I was tested and given special resources to help me to overcome these challenges and accommodate my peculiar learning style in the classroom.

Because I have been blessed with the gift of a dyslexic brain, I have been forced to learn how to focus my attention and to constantly course-correct when I get easily distracted. My special learning style has taught me to be very organized in my work. I create lists and spreadsheets for everything to keep all of my concurrent projects on track. Without lists to work from and keep me on task, my ADD brain would go sailing off to find something completely unrelated to occupy herself and I lose valuable time.

With that being said, many of us approach developing and running a business with our own unique set of challenges, but the ability to focus on the task at hand and bring it to a successful conclusion is a skill that can be learned. By the time you have finished reading this blog post, you will have learned some new strategies for improving your focus so that you can increase your productivity regardless of what you are pursuing.

Your time is your most valuable asset. Everyone on earth is given the same amount of time each day. The power is in your hands as to how you will leverage your time to create the things and the life that you desire. The ability to focus on your goals will help you to manifest your desires.

Ask yourself these questions to help sharpen your focus:

What is distracting you from focusing on your daily tasks and goals?

From the moment you wake up in the morning your brain is filled with chatter about a million things. The power of concentration allows you to shut out those distractions that are vying for your attention so that you can focus on the task that you have before you.

Take a look at your work environment and eliminate things that can distract you. For instance, is your desk facing a window? Do you ever find yourself staring out the window when you should be working? Move your desk so that you are facing a wall if the window presents a distraction.

Are you distracted by the Internet when you should be focusing your attention on a particular task? If you are working on a writing project, unplug from the Internet so that you can focus on your work. If you need the Internet for a particular task open just one browser window at a time, work through that task until it complete; check it off your list and then move on to the next task.

What habits are contributing to your lack of focus?

How can you tighten up your overall work and productivity habits? Make a list of everything you must accomplish each day and create daily rituals. Create a morning routine, a framework for a workday routine and an evening routine.

What should you be focusing on?
Every business has basic tasks that must be done to keep in running, and then there is the actual area of expertise that requires attention.

Focus on practicing and honing your area of expertise and get help with the other necessary tasks that can be done by anyone.

How to leverage your time by outsourcing so you can focus on your high value tasks.
Outsourcing or hiring someone outside of your company–typically an independent contractor–is a great way to get those essential tasks such as record keeping, email, marketing and advertising, etc. done for you so that you have more time to focus on your core strengths.

If your business is not bringing in enough money to hire a full-time person, start with hiring out just a specific task and see how much time and energy that frees up for you.

Another option is bartering services. What do you have or do that other people in your network want or need? What can they do for you in return?

All of this leads back to the area of focusing your attention efficiently so that you can accomplish more in less time.

Here are some additional resources that you might want to check out if you want to pursue honing your skills of focus and concentration:

“>The Power of Concentration by Theron Q. Dumont

Find Your Focus Zone: An Effective New Plan to Defeat Distraction and Overload“>Find Your Focus Zone: An Effective New Plan to Defeat Distraction and Overload by Lucy Jo Palladino

Focus and Concentration Collection: Increase Productivity, Improve Performance, Self-Hypnosis, Self-Help, NLP (Unabridged) by Erick Brown

How have you solved the challenge of focus in your business? Feel free to leave a comment with your tips and suggestions for greater productivity and efficiency.

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5 Things Every Article Marketer Needs to Know About Using Scribd.com for Getting Traffic

ebourne — Mon, 19 Apr 2010 14:31:02 +0000

If you are using article marketing to drive traffic to your blog, and you have not yet tried Scribd.com, you are missing out on a fabulous traffic source. Scribd is also a good resource for selling your eBooks, and establishing your credibility as an expert in your niche.

Called the, “Youtube.com of documents,” by Business Week, Scribd.com is a document sharing social media website where you can upload documents in several formats including .pdf, presentation or word processing documents for anyone to discover and read online or on mobile devices. After you have published a document you can get live statistics on page views and downloads.

Scribd.com is a vibrant community of users that make up the largest social publishing and reading website in the world according to their ‘about’ page. Through connections with Facebook and Twitter, and search engines like Google, a vast variety of free and paid documents are shared around the globe.

Discover a new audience for your articles
What this means for you as an article marketer is that you’ve got a whole new audience with which to share your articles and get exposure for your blog and your products. One of the limitations of the traditional model of article marketing has been the strict limitations that some of the better article directories place on writers.

Get more back links and targeted traffic to your blog
When you use social networking sites such as Scribd to publish your articles and eBooks you can put anchor text links in the body of your article allowing you to get more back links along with some nicely targeted traffic. If you know anything about Search Engine Optimization you know that the more, high quality, relevant back links you have to your site, the more important Google considers you to be.

Here are five quick tips to help you to make the most of scribd.com in your article marketing efforts:

1. Use a different profile for each topic/niche that you publish in. There is a ‘More from this user’ box on your profile page that allows viewers to see all of the previous documents you have published. If you have some articles on list building, some on fly fishing and another on porcelain doll collecting, you may come across as a dabbler and not a knowledgeable expert in any of those disparate topics.

2. Format your articles so that they are visually appealing. There will be a snapshot of the first page of the document. Make sure that you spell check and format the document so that it looks clean, professional and error-free. Use images where appropriate. Use Keywords in the title.

3. Tag documents with relevant keywords. Use the free Google Adwords Keyword Tool and enter your main keywords. Select 20-30 related keywords appropriate to your article’s topic and add them to the ‘tag’ field separated by commas.

4. Write a clear, thorough description using keywords. People will read the description to decide if they are going to click on your document to read it. The description will accompany the title in the search results, so make sure it contains a brief synopsis of what they will find in your article.

5. Integrate with Facebook, and Twitter. There are buttons that you can click that will integrate your profile so that your Facebook profile and Twitter feed are updated whenever you add a new document to scribd.com.

Follow these five tips and you should see a nice flow of traffic to your blog when you publish documents to scribd.com. If you’ve used Scribd.com, please share your impressions.

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