Marketing Phobia: Don’t Get Spooked! How to Sell Yourself with Confidence


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marketing phobia

And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”–Anais Nin

When I first heard the term, ‘marketing phobia,’ I let out a low gasp. “That’s me!” the little voice in my head squealed. But then I quickly reminded myself that was me in the past. Today I am a confident business woman who consults with other small business owners about online marketing. But, yes, I will confess that in the past I have suffered from marketing phobia, which is akin to a death sentence for a solo entrepreneur. In this post I want to tell you what marketing phobia is, and give you some tips for working through it if you find that you suffer from this insidious ailment.

I worked through my marketing phobia and now I feel absolutely liberated from that jittery feeling in the pit of my stomach that I used to feel whenever I’d think about promoting my business. There was a time when I was so fearful about making videos that I would shoot countless takes only to give up all together and not post anything at all. Then I was in a webinar with Janet Legere and she challenged everyone to just create a video and post it. I did and while it was not perfect, I got a ton of positive feedback from it. Now I make videos without giving it a thought.

Here are some things to think about with regards to letting go of marketing phobia:

Fear of failure or fear of success?

Whether you allow fear to stop you because you are afraid of success, or afraid of failing publicly these are really two sides of the same coin.

Shame or embarrassment to ‘put yourself out there’

Some women have bought into this idea of it being shameful to “toot your own horn” and promote your own business. It’s time to let that go.

Fear of criticism

Did you ever notice that the people who are the first to criticize aren’t doing anything worthwhile? Ignore the haters and stand in your own power. Let their negativity fall on deaf ears and keep moving forward.

Staying stuck in your comfort zone

The comfort zone is where good ideas go to die. People who are out there accomplishing things and changing the world know that in order to grow you’ve got to move out of your comfort zone and stretch yourself.

What is worse, the pain of changing or the pain of not changing?

You get to choose which pain is worse–the pain you’d feel if you maintain the status quo, or the pain of risking everything to grow your business and yourself.

Tips for working through marketing phobia:

  • Acknowledge the fear

The first step is acknowledging that you have been allowing this fear, also referred to as, “False Evidence Appearing Real,” to stop you. The only place that fear can exist is inside your head. Speaking it out loud or writing it down diffuses some of that energy.

  • The next step is to transform the energy of fear into the impetus to take positive action. Courage is feeling the fear but doing the thing anyway. Eleanor Roosevelt wisely said, “”You must do the thing you think you cannot do.”
  • Set some specific, measurable goals that will force you to step away from your comfort zone
  • Take consistent, incremental steps every day

Like the therapist in the movie, “What about Bill,” you can just take “baby steps,” of letting go of your marketing phobia until you’ve worked all the way through it.

  • Join a Mastermind group of solo business people and support and encourage others marketing efforts
  • Set a Magnum Opus goal that will shatter this obstacle once and for all–if you fear public speaking, give a live presentation. If you fear appearing in a ‘talking head’ video, shoot one and publish it.
  • Work with a mentor or a coach to hold you accountable and support your efforts to change.

At the core of this whole idea of marketing phobia is the individual’s self concept. Do you believe in yourself? Do you feel worthy of business success? Do you believe in the products you are selling or the services that you provide? If you did not answer yes to all of these questions, then you have some work to do within yourself. If you don’t feel worthy, or if you are not truly in alignment with your goals you will feel squeamish about marketing yourself.

If, conversely, you are confident in who you are and what you do, then it’s time to step into your power and share your business with the world. Marketing is simply about you letting the world know what you do and what you have to offer. If you don’t market yourself nobody else will, and no one will find out about your business. When you get to the point where you feel in alignment with your product and confident within yourself that vibration will attract the customers that you want to work with.

So, don’t allow marketing phobia to spook you. Let it go and you will see your business success accelerate beyond anything you can imagine.

Have you ever felt a bit of marketing phobia? Please share what steps you took to get beyond it in the comments.

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