Marketing Tips: Applying the Spiritual Principals of Seedtime and Harvest to Your Business Success


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As a spiritually conscious business woman, I love it when I can take basic spiritual and Universal principals and use them to illustrate a business concept.  Marketing doesn’t have to be difficult or painful. It can actually be lots of fun and become a natural, organic part of your everyday activities whether you are online or interacting with people in person.

Steven R. Covey, author of, The 7 Habits of Highly Effective People,  writes:

“The only thing that endures over time is the ‘Law of the Farm.’ You must prepare the ground, plant the seed, cultivate and water if you expect to reap the harvest.”

When it comes to marketing, preparing the ground is all about creating demand and interest for your brand, products and services.

Planting the seed is about sharing yourself, your knowledge, your expertise, your personal sparkle (yes, guys, even men sparkle).

Cultivating and watering is building and nurturing real relationships with your market and your customer base. It’s creating a sense of community among your followers, and bringing a human touch to your interactions both online and in person.

This has nothing to do with the whole, “build it and they will come,” approach of thinking that people are just going to stumble across your site, fall instantly in love with your stuff and buy all of it on their first visit.  Anyone who has ever had a garden can tell you that it’s a lot of hard, sometimes back-breaking work, but there are few things as satisfying as enjoying the harvest—the fruits of your labors.

As we wrap up this amazing year, take the time to give some thought to how you have been preparing the ground, planting seeds, cultivating and watering the “crops” in your business. Remember whatever you feed or give energy and attention to will grow. Nurture complaints, worry, fear and a sense of competitiveness  and you will reap a harvest of lack. Nurture a strong sense of faith, openness and collaboration and you will be in the abundant flow and harvest positive results.

What are your thoughts about the law of the harvest?  What actions are you taking to change the kinds of seeds  that you are sowing in your business?

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