New Bloggers: Use Guest Blogging to Kick-Start Your Blog Launch


posted by on blogging, marketing, traffic


When you launch your first blog and publish your first post, you’re full of excitement and anticipation. But the frightening news is that your new blog has been thrust out into a blogosphere that is full of millions of other blogs all clamoring for your reader’s attention. Guest blogging on established blogs in your niche/topic is an effective way to gain some favorable exposure with your audience quickly.

What you want to do is to find a way to show up where your ideal audience is already hanging out. Guest blogging is an effective way to do that. One of my favorite quotes on this topic is by Jeff Herring, the Article Marketing Guy, who says, The best way to get traffic is to find out where the traffic is going and get out in front of it.” When you get out in front of the traffic you can then direct it wherever you want it to go.

Begin by becoming familiar with the top blogs in your subject area or niche. You can do a search on,, or simply type your topic into your favorite search engine. Let’s say you are looking for blogs on the topic of bird watching. Type: bird watching + blogs into the search field and see what you find.

Make a list of the blogs that appeal most to you and start commenting on them leaving a link back to your site. Actually read the posts and make comments that add value. Next, contact the blogger and ask if they are interested in guest posts. Keep the email short and tell them exactly what you are prepared to write about, but show that you are actually familiar with their blog and their audience.

Make contact with several bloggers and try to schedule your guest posts to appear closely following your launch. If the readers like your posts, they will come to your blog. It’s up to you to provide excellent content on your blog so that when your new visitors arrive they’ll find a reason to come back and maybe even subscribe.

For lots of great tips and resources to help you get started check out this guest blog posting guide. Save the time and frustration of trying to figure it out on your own and instead hit the ground running with fabulous results.

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