Pinterest Marketing: 3 Tips for Attracting Pinterest Traffic to Your Blog

Posted on April 18, 2012 by ebourne

Pinterest featue in Metro - 27th February 2012

(Photo credit: Great British Chefs)

Have you been enjoying the guilty pleasure of pinning images and creating boards on Pinterest, but wish there was a way you could use it to benefit your business? Pinterest is the hottest social media property out there right now. It’s gained faster adoption by users than any other social media platform. For example, the InQbation blog says, ‘Pinterest Most Successful Startup Company on the Web in 2012.’ Lemon.ly created an infographic that illustrates the statistics related to this fast growing, social media platform.

Here are some Pinterest stats:

Over 10.4 million users

They hit 10 million unique monthly visitors faster than any site in history

Pinterest generate more referral traffic to websites than Youtube, Google+ and LinkedIn.com combined. Source: lemon.ly

If you’d like to get some insight on how you can leverage all of that traffic and re-route some of your ideal audience to your blog, here are five tips for attracting traffic to your blog using Pinterest.com:

1. Find out what kinds of images your visitors like to pin

Jessica Kupferman, of Badass Biz, wrote this guest post on Denise Wakeman’s business blog, ‘Top 5 Reasons You Need to Use Pinterest with Your Blog.’

I like tip #4, which shares a link that you can use to find out if visitors are pinning images from your website: http://pinterest.com/source/yourwebsite.com (replace /yourwebsite with the URL to your blog.) This will give you an idea of what your visitors are pinning (if at all) and what they are not pinning from your site. Source: http://bit.ly/HHV5YJ

2. Discover what gets pinned and re-pinned the most

Rather than link to a specific article, I’m sharing a link to an entire site that is a fabulous resource for learning about marketing and selling on Pinterest.com. Marketing on Pinterest, is a website authored by marketing specialist Jason Miles, and it covers topics such as Pinterest traffic tips, infographics, and he offers a 10-part video boot camp.

His, ‘Pinterest Traffic Tip #18,’ asks, “What content gets re-pinned the most on Pinterest?” He also includes an image that captures the main points of the tip that can be shared on Pinterest. This illustrates how you can leverage Pinterest’s visual focus even if you’re selling information products. You can create compelling visual images, graphic book covers or product shots and share them with your followers.

3. Customize the images you share

If they are popular and appealing, photos and images can be pinned and re-pinned dozens of times. But this can lead to the link to your website getting lost when visitors do not follow the custom of pinning from the source as opposed to simply clicking that re-pin button. Create a watermark of your logo and/or your website’s URL to include in each image you share on Pinterest. This will make sure that those who are re-pinning your image know exactly where it came from and how to get to your site for more information.

This comes from tip #4 of Michael Chizbuzor’s article, ‘Pinterest and Twitter: 16 Marketing Strategies to Drive Twitter Traffic.’ In this post, Chizbuzor writes about using social media to drive qualified, targeted traffic to your website for free. Always keep his tip #5 in mind when you are doing any kind of social media marketing: Don’t waste your time. Invest your time. Get in, post your pins and get out.

*Bonus Tip: Share other people’s blogs

Ken Pickard has started a Pinterest Blog Roll. In his article on the Empowerment Network blog, Ken shares the concept of sharing other people’s blogs, so that in turn, they will share your blog on Pinterest.com in order to get more exposure and traffic.

Basically, Ken has created a content syndication tribe where the members visit each other’s blogs and share one another’s content. You can read his post and join his tribe, or follow suit and create a special tribe within your niche or network.

Source: empowernetwork.com/kenpickard/blog/pinterest-blog-roll/

Please follow me: http://www.pinterest.com/evelynwrites, and be sure to subscribe to my email newsletter where you’ll get lots of insider tips about writing and marketing online that you won’t ever see on the blog.

Pretty Your Pinterest With This New Photo Hack (mashable.com)
The Marketing Executive’s Guide to Pinterest (socialsamosa.com)
The Power of a Pin: Why Pinterest is a Game Changer (amarketingexpert.com)

Did You Think it was Going to be Easy? Facing the Reality of Online Business

Posted on April 12, 2012 by ebourne

For the past three days I’ve had very limited Internet access at home, which for me is a problem because I run my business from home. I called the cable company and they sent a technician out to fix my problem. While the guy was working, he was asking me a bunch of questions. You see, I told him that it was urgent that we get this problem fixed because I work from home. He wanted to know what the, “secret” was to making money from home. “How do you do it?” he asked me.

I told him that I work for myself. I’m a writer and web developer/marketer and I run my own company. He looked crestfallen and he said, “My wife’s been trying to find a good, ‘work from home,’ opportunity, but all she keeps finding is these scams.” I told him that if they were looking for a way to work for someone else, it would be a challenge to find a legitimate work from home opportunity. “My secret,” I said, “is that I started my own company and I get my own clients. It takes effort and energy.” He went on to tell me that he has paid over $1,500 for a website business that was supposed to be, ‘turn key.’ He’s got the website all set up, but nothing is happening. I told him it’s because he needs to generate traffic to his website. Nothing happens until you start attracting traffic. He was quite irritated at the prospect of how much time and effort he would have to put in to start getting a good flow of traffic to his site. He thought that he would just get the website built and set up and that the people would just end up there and buy stuff. That elicited a good belly laugh from me, but he was serious.

I shook my head and wondered to myself, “Did he really think it was going to be that easy?” The reality is, if you want to build a business whether online or offline in a brick and mortar shop location, you’ve got to market your business to attract traffic whether it happens to be foot traffic to your store, or search engine traffic to your website. Yes, you can make money working from home, but you’ve got to be willing to put in the energy, effort and commitment to making it work. Don’t expect that you can set up a shiny, new website and instantly have people visiting it and buying from it.

When I shared some effective website traffic strategies with my cable guy, he said, “No way do I want to do all that work.” I told him about PPC, but he said he’s not investing another dime in this venture. So, unless by some feat of magic a bunch of people happen to stumble across his website it’s not going to do any better than it has been.

In my business I create content for clients who are using a content marketing strategy to attract traffic and leads. Today I just sent off a report that I wrote for a client who is going to use it to attract traffic and new subscribers to her newly launched website. Content marketing is a proven, effective strategy where you offer value first and give your visitors just a taste of what you have to offer. If what you have to offer resonates with them and provides an elegant solution, they will be back and they will inquire about your premium products or programs.

Running an online business is not easy, but it’s incredibly rewarding if you adopt a resourceful mindset and if you’re willing to be committed to doing whatever it takes to achieve success. Contact me today if you need fresh content for your blog or website. Please share your thoughts in the comments.

Will Working At Home Be Hard For You? (blogpronews.wordpress.com)
What are the Fastest Growing Home Businesses? (noobpreneur.com)

Visual Storytelling and Marketing

Posted on April 4, 2012 by ebourne

photo credit: Erik Johansson

Guest post by Brianne W.

The immediate impact and the efficacy of visual storytelling have been known for long. It is making its presence felt in a more prominent manner now with social networking platforms that rely purely on images, graphics or presentations. These have the potential to bring in traffic to a website, to create a repertoire of inbound links and to help the SEO initiatives taken up by an organization. The difference now is that the effort need not find a place only on the organizations’ websites. More avenues are now available for marketing through visual storytelling. You too can benefit from these platforms by following a methodological approach.

1. Create an effective campaign

Use platforms such as Pinterest, Slide Share, Youtube and Instagram to give shape to your visual storytelling initiatives for marketing. Each of these platforms boasts of millions of users. A video, a slide or a picture can all prove effective in making your campaign go viral over the web. Do not turn the campaign into a list of features. State what it can do for people and show people their benefits for you to gain in the form of higher sales and revenues.

2. Use networking platforms

Even though the visuals based platforms remain your primary ground for activity, post the links to your visual message in the form of videos, slides or pictures on other networking platforms as well where you have gradually built a place of prominence. Capitalize on your goodwill on these platforms to get more inbound links and traffic.

3. Prepare your site for a higher conversion rate

Once the marketing through visual storytelling methodologies prove effective and you get the traffic for your website, the product details and the website as a whole should inspire confidence in people. Build your website in a manner so as to capitalize on the gains that your marketing initiatives bring. Enable ease of navigation. Provide information on the various options available to get more details on products.

4. Document the processes in a visual format

Each business has an aspect that is visually more appealing while at the same time immediately identifiable with the business. Focus on such aspects of your business to give shape to a striking campaign. Give it a professional touch to prepare it for the immense competition you face on the visuals based networking platforms.

5. Connect with people

Make sure that the campaign allows people to connect to it. Depict issues that people face. Let your picture or video bring a smile on people’s faces knowing very well that they are familiar with the content of your campaign. Highlight the features that present a solution.

The visual medium carries a wider reach. It does not rely on the written word more often than not. A picture can be self explanatory. Your audience gets the message in just one glance. If the message is powerful enough, it draws people to explore more. Once this happens, the marketing campaign moves towards conversion. The efficacy of your overall campaign in the visual storytelling domain depends on your creative skills. Let your creativity do the talking for you.

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on beer pong game attracted her attention. These days she is busy in writing an article on data recovery software.

The Rise of Visual Storytelling In Marketing (problogger.net)
Why Visual Storytelling Is Crucial for Brands (contently.com)
Importance of Storytelling in Social Media (mindjumpers.com)

Five Reasons to Write What You Know

Posted on April 2, 2012 by ebourne

Guest post by Debra Johnson

You’re stuck. You have no idea what to write, how to start writing, or even where to set your story. You are frustrated, getting angry and wanting to give up this gig. Don’t give up. There is one simple trick to get writing- write what you know. What do I mean by that? Read on.

1. Write emotional- You feel things intensely. It might be your love life, your pets, even your love of food. Whatever you love or even hate will come through in your writing. The more emotion you have behind the words, the more they will connect with readers.

2. Write opinionated – don’t blend in with the crowd. You have your views on subjects, so share the. Don’t try to please others, even the hypothetical readers you’ll have. The more you sound like the group, the less people will want to listen because they’ve heard it all before. Stand out and dare to be different!

3. Write truthfully– They will know when you are lying. It will sound forced, faked, or just too complex. Real life is crazy, fantastic, and bigger than anything you can make up. So write the truth. It has more impact when people know you are just being honest. Even if you are writing fiction essential truths are always there.

4. Write local – You know where you live. You know what it smells like, sounds like, how hard it is to get around, how the people act and relate. Use that. Even if the location is just a tiny blip in your story, the realism will bleed through. It will make your story a richer, more vibrant place for your characters to roam.

5. Write life –You’ve lived. You’ve experienced. Even the most boring and normal person has done and seen things that few others ever have. Share your life with your readers. It doesn’t have to be non-fiction, maybe your character visited the bathroom and saw a Daddy Long Legs on the wall. Maybe she walked past a department store and could swear the mannequin winked at her. It doesn’t have to be anything complex, but just adding that little spark of real life makes your stories more powerful.

There it is; five reasons to write what you know. You know a lot more than you give yourself credit for. You’ve lived a full, rich life and you need to share it with the world. It might be through poetry, fiction, or non-fiction, but any style of writing can be improved by just knowing what you are writing about.

About the Author: This guest post is contributed by Debra Johnson, blogger, editor & a knowledge gainer of being full time nanny. She welcomes your comments at her email Id: – jdebra84 @ gmail.com.

Guest Post: How To Clone Yourself To Create More Income

Posted on March 23, 2012 by ebourne

By Yvonne Bynoe

As a coach or solo-entrepreneurs one of the biggest challenges that you have is that your income is directly tied to the number of customers that you can serve in a given day, week or month. For some of you, you’d literally have to work around the clock to earn a decent living. Rather than burn out, why not expand the ways that you can generate revenue.

There are three things that coaches and solo-entrepreneurs can do to “clone” themselves as a way to increase their incomes, without personally working with more clients.

1. Consider Hiring “Understudies”:
In the theater understudies perform when the lead actress is ill. It’s a concept that’s perfect for many businesses. For instance, in many upscale hair salons, the owner only personally services a handful of clients—the ones who are willing to pay a premium price for her time. In this business model the majority of clients are delegated to understudies; these stylists and colorists are trained and supervised by the salon owner. Coaches and solo-entrepreneurs can easily use this model by hiring and training other people to use their signature systems with clients (people the owner brings into her business).

The main benefits of this arrangement are:

1) the owner can still work with directly with clients; and

2) there is more income generated because there are more service providers.

The only caveat is that the business owner has to ensure that her understudies provide the same quality of service as she would. An array of businesses owners could use this or a similar model including: consultants, web designers, photographers, personal trainers, day spa owners, personal shoppers, aestheticians, virtual assistants, etc.

2. Create Service Packages:

Stop offering single sessions and instead create bundles of services or ”packages” geared toward particular outcomes. You and I know that single sessions rarely solve your clients’ problems. It usually takes several sessions to accomplish most goals. By offering a package you are actually providing more value to your clients by giving them a clear pathway to reach their goals. This strategy also allows you to ethically raise your rates; meaning that you receive more money per client. Your package’s rate reflects the transformation that the client receives not your “hourly” rate. Lastly, by offering packages you can request payment in advance; this alone could increase your monthly revenue by thousands of dollars.

To create packages think of 1-3 main goals or outcomes that your clients routinely seek. Then create specific multi-session packages that achieve those results. Be sure that the packages’ names clearly spells out the aim of the package. Some ideas: ”End Your Sugar Cravings in 30 days” ; ”Attract Your Soulmate in 90 days”; ”21 Days to a More Productive Home Office”.

3. Home study courses:
One of the things that entrepreneurs overlook is that many people want to learn in the privacy and convenience of their own homes. What this means for you as an entrepreneur is that there is a big opportunity for you to provide your guidance and expertise, without actually meeting your clients.

I tend you use the term “homestudy” loosely. A make-up artist can create a video (or video series) to teach women how to properly apply their cosmetics. Ditto for yoga, pilates instructors and personal trainers. There are “how to” books and ebooks on nearly every imaginable subject. If you’re not a fan of video or writing, then do a series of audio recordings could be just as effective.

Virtual classes and retreats are also a possibilities to work 1-to-many. You have the ability to work with a group of people around a particular subject for any length of time from a few hours to a few weeks.

Homestudy courses are a gateway to establishing a long-term relationship with your clients. Clients have the opportunity to test-drive your business—your methods and your results. If the client is satisfied, then she or he will want you work with you personally or will buy the next product that you make available for sale.

Yvonne Bynoe is an expert in holistic business and wealth development. She is the founder of the Business Alchemy System(TM). the proven, step-by-step program that shows you how to create a more profitable business…quickly.Click here to download her F.R.E.E. report “15 Secrets To Help You Charge What You’re Worth and Get It!” and to receive her weekly marketing and success mindset articles on attracting high-paying clients and catapulting your income.

Residual Income Formula To Build The Life of Your Dreams (deanrblack.com)
Are You Doing Business By Design? (kevinwmccarthy.com)
Dear Entrepreneur: It’s All Up to You (lifehack.org)

Your Ideal Client: How to Find Them, Target Your Niche and Refine Your Marketing Message

Posted on March 14, 2012 by ebourne

I had a client meeting this morning with one of my ideal clients who is working on launching a new initiative for her existing business. We were talking about marketing and I was trying to give her some ideas for narrowing down her niche so that she could refine her message and reach the clients that she was trying to attract.

She is a personal trainer, so potentially she could serve many different kinds of people, right? But this trainer is different from other personal trainers. She has her own style and approach to fitness and healthy living that she has been refining over the 20 years or so that she has been involved in the fitness industry.

In the process of rolling out this new product offering, it is necessary for her to create a profile for her ideal client so that as we begin to develop marketing materials, she will know exactly who she is looking for, and those people who are in her target market will resonate with her marketing messages and come to her.

Here’s a round-up of some articles that tackle this issue of finding your ideal client:

How Psychographics Strengthen Your Small Business Marketing

by Lisa Mininni

“Know who your audience IS, not just what they want… to find the ideal client.

Whether you’re starting up your business or have been in business a while, you must be exact to attract your ideal clients. However, when the going gets rough small business owners cast a wide net hoping to pull in someone. They quickly become disappointed when their prospect pipeline dries up.

One tool to keep that prospect pipeline full is your ideal client profile.

Your ideal client profile is the description of the person you would be happiest to work with. It focuses on a specific kind of client. One that reads your materials and is so mesmerized by your message they keep reading. It means that when you speak to them, they are compelled to. . .”

Guest Post: Social Media: Balm or Bane for Authors?

Posted on March 12, 2012 by ebourne

photo credit: JupiterImages

Today we’ve got another guest post about how authors can make the best use of social media without feeling overwhelmed. This is a topic that I know many writer’s struggle with including myself, so I hope you’re able to glean some helpful insights from Amy’s article.

Social Media: Balm or Bane for Authors?

By Amy Atwell

How many of you use some form of social media? Facebook and Twitter seem to be the bastions most popular with authors today. But there’s also LinkedIn, Google+, Pinterest, StumbleUpon and more. Social networking is what drives GoodReads, Shelfari and LibraryThing. Even Pandora radio lets you create a profile page and encourages a community of listeners.

Many authors find it all overwhelming. It’s a challenge to find enough time to write fiction, much less post and pin and tweet. So where is the sweet spot? Just how important is social media to authors?
If you’re serious about a long-term writing career, social media will continue to be an important and viable source of promotion and audience building. But, and here’s the key, it’s only going to work for you if—

1. You find at least one of social network that you enjoy.
2. You strike a balance between your online social networking and your writing.
3. You approach social networking with the same imagination and commitment you bring to your writing.

Doesn’t sound too scary, does it?
Here’s why I think it’s important—the Internet isn’t likely to disappear. Millions of people are on it, and millions more are buying smart phones and tablets because they can’t get enough of it. In some ways, our society is growing more fragmented, with less person to person interaction in real life. At the same time, people seek out and savor their interactions on social media.
This is where social media works so well for authors. Most stories have some element of human connection at the core of the story. A hero learning to trust. A heroine returning to confront her hometown memories. A family on the brink of disaster brought whole again.
The readers who love those kinds of stories are out there in social media as squawking and hungry as birds. Keep tossing out birdseed on a regular basis, and those birds will find their way to you. Readers who connect with you and your stories will become loyal fans. They will spread the word for you. Remember the old shampoo commercial? “And they’ll tell two friends, and they’ll tell two friends…” and so on and so on.

That’s the magic of social networking.

You may be a pantser when you write but plotting or, rather, planning ahead will save you a lot of headaches with social media. Make a game plan for yourself so you can make the most of your social networking. And if you’re not published yet, it’s not too early to get a jump start on this. By all means, start to build your tribe now.

1. Study the different social networks and decide which one(s) best match how you want to communicate with potential fans and fellow authors.

2. Secure your profiles on any (frankly, I would do all just in case) social network you plan to use. Ideally, use your writing name.

3. Find an image and write a short bio so your profiles are consistent.

4. Make a list of the topics you will discuss—and not discuss—on social networking. You want to be personable and friendly in your interactions, but remember anything you say can come back to bite you and your career.

5. Start slowly and blend in. Join in other conversations, repeat items of interest, help your fellow authors. Don’t just pop in and shout about your book.

6. Ask questions! Experienced users love to help newbies.

7. Set aside some time weekly, 30-60 minutes to seek out people to follow and friend.

8. Be gracious. Send thank yous to people who repeat your messages.

9. Tend your social network account(s) daily, whenever possible. Each day you miss, you will lose a bit of momentum. 15 minutes is all it takes, really.

10. Be prepared to adapt as the social networks grow and change.

I’ll mention that Facebook is in the midst of rolling out its new Timeline design. Both personal profiles and business (author) pages are changing. You can read a full article on it on Author E.M.S., the online business resource library for authors.

I hope some of that was helpful. I’m happy to field any other questions you might have about social media—so, tell me, what’s your biggest fear or frustration with social networks?

Visit Amy online at her website, Magical Musings, Facebook, Twitter and/or GoodReads.

The Social Media Landscape in 2012 – Infographic (futurelab.net)
The 10 Best Social Sites and How to Use Them (howtospoter.com)
2 Tips on Using Social Media to Get Found Online (morecustomers.wordpress.com)

Guest Post: 5 Ways to Generate Content Ideas Quickly

Posted on March 5, 2012 by ebourne

photo credit: sxc.hu/ rohach

Today’s guest post provides some useful tips for generating blog content ideas quickly and putting them to use right away. I saw this article in an email newsletter that I am subscribed to, and it was a perfect fit for my blog so I published it. Do you see how guest posting on blogs is a perfect win-win-win? You, the reader get a fresh point of view from a different blogger, the blogger gets exposure to a new audience and a back link to their blog, and I as the host get some fresh content that I didn’t have to create myself. Perfect.

5 Ways to Generate Content Ideas Quickly

By Dr. Rachna Jain

If you’ve been promoting online for any length of time, you’ve probably understood the importance of coming up with new content ideas. After all, you need content for your website. Content for your blog. Content for your Twitter, Facebook and LinkedIn updates. Content for your guest blog postings and article syndication and videos and slideshows and. . . and. . . and. . . (You get the idea.)

Now, in between service delivery, marketing, and all the other things you do to keep your business running, who has time to come up with good content ideas over and over? And yet, you know you must, in order to keep your business growing. So here are 5 ways to generate new content ideas quickly:

1.) Scan your email and social networks. What questions are people asking? What kinds of content or updates are they posting? Can you find something to respond to or reply to?

2.) Create a list of 25-30 topics your target market is interested in- and then create a list of subtopics for each of these. Refer to this list whenever you’re stuck.

3.) Examine your own life for lessons or stories you can share. Your readers want to know you better, and a story is a great way to share about yourself and provide valuable information at the same time. You can also find good ideas in books you read or movies you see.

4.) Examine your website statistics. Which posts or pages are getting the most interest? Can you write a follow up article for something you’ve already written about?
5.) Create a case study. Case studies are a useful way to create content. Think about a client you are working with or recently helped. How can you create a narrative about their transformation?
These 5 strategies will help you build new content ideas rapidly. Once you get in the habit of generating content ideas from these sources, you might find that you have a lot more to share than you ever realized!

” Popularity is Good. Profitability is Better. Profitable Popularity is the Ultimate Goal.”
- Dr. Rachna Jain http://profitablepopularity.com

Case Study: How I Got 10 Powerful Links to My Infographic in Two Days (seosmarty.com)
Are You Guest Posting At The Expense of Your Blog? (davidrisley.com)
Are You Content Creation Impaired? Here’s Some Tips and Resources (bethkanter.org)

Traffic Generation Tips: 100 Tips for Attracting Targeted Traffic to Your Website

Posted on March 2, 2012 by ebourne

photo credit: sxc.hu/mmagallan

This is a quickie post to share this handy little pdf that is full of 100 practical things that you can do bring more targeted traffic to your website. Every day you can pick a tip and do what it says. Keep following the tips consistently and you will begin to see more traffic and exposure for your website.
Here’s a sneak peek at three more of my favorite tips from this free ebook:

Tip #30: Get your blog on Kindle
Tip #70: Make effective use of your default 404 page
Tip#86: Use a Translation widget

With this post, I am following tip #22. I am freely passing this ebook along that was given to me because I know that if you actually do what it says you will see results.
Of course, I would be remiss, and I might have to have my writer’s card revoked if I did not harp on the fact that the foundation of good traffic is excellent content. Write about what you love, what makes you insane with anger, share good, valuable information about your products and services and visitors will be drawn to your website and they will share your content.
Be consistent with your traffic generation strategies and you will see results sooner or later.

Read. Enjoy. Do it!

Download 100 Traffic Tips here

Bringing Traffic to Your Website with Article Marketing (ronmedlin.com)
Traffic Generation Tips for Smart Bloggers (shoutmeloud.com)
Pinterest Marketing Tips & Tricks to Drive Targeted Traffic (searchenginewatch.com)

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Guest Post: 3 Ways to Speed Up Your Blog Time & Still Write Quality Content

Posted on February 28, 2012 by ebourne

Do you use blog writing to attract business? Do you wonder how you can double your blog output and still have a life? Do you worry about whether your blogs offer quality content that your target readers will love, so they will subscribe? Know the biggest benefit to strategic blog marketing means that Google will like your blogs. Each time you write a blog post, you build your website traffic.

I can relate. When I started a blog over 6 years ago, I got discouraged because of little audience response and little traffic increase. Against my better judgment, I quit. Now, after four years of using a WordPress blog, I realize I just needed to multiply my posts so Google would notice me and I’d get more targeted subscribers. As a writing coach, I already knew what I could do. I just needed to do it. You can relate, yes?

I recommend you post at least two times a week and share your blog URLs on Twitter, Facebook and LinkedIn.

For your best results, here’s my proven top 3 Ways to create quality blog posts faster.

One. Write a Title of One Specific Question to One Specific Audience and Answer it.

You may be marketing a book or your service. Your target audiences want their questions answered. Questions are one of the best ways to write a blog title. To find out where your audiences are now, you can poll your audience with a survey by email or on one of the social media platforms. Simply ask them to state their biggest challenge or problem.

They may have many questions. That’s great. You can leverage each blog post by a complete answer to their question. For example, book writers ask, “How can I write my book fast and sell it faster too?” Of the nine pre-marketing answers given to this in a book chapter of my “Write your eBook or Other Book – Fast!” I simply address one at a time in nine different blog posts. For example,”Do you know your Target Audience for your Book? This one blog post became 1000 words. That number is good for some audiences, but the sweet spot for blog length is around 500-800 words and many will want shorter lengths.

Two. Rewrite Similar Content for a Different Audience.

Many authors have multiple audiences, so to bring more sales, they need to write different blogs aimed at the needs of different audiences. For instance, one client who is a coach for eating disorders, now writes blogs for her three audiences – bingers, bulimics, and anorexics, because you can binge, but not necessarily be a bulimic or anorexic. She’s writing specific tips for each one. This approach will multiply her numbers and keep her audiences coming to her website, where she offers her other programs and new books we’re working on. Many general book titles will benefit from this approach.

Know your article’s purpose and specific audience and narrow your slant or focus your information just for them. They will feel as though you speak directly to them and get engaged with your post, leaving comments and clicking the links to your site where they can get more of you.

Three. Write a 500-Word tip blog post.

No matter what your topic is, your audience loves tips. This shortest “how to” blog post with numbered tips is the most popular of all.

*To create around 500 words, you need to…
*Choose a title that works for tips.
*Outline your topic.
*Write a one-two sentence hook or introduction.
*Include four to six sub points in outline form.
*Write each paragraph to support each sub point.
*Write only two or three short sentences for each paragraph.
*Create three to five paragraphs from each heading.
*Finish with a one or two sentence conclusion.

This kind of blog post blueprint will not only shorten your time, but will create consistent, organized, and easy to read blogs.

Now that you know three blog writing strategies that will keep your audience coming back for more quality content, will you share your latest blog writing challenges and successes with us?

25 year Book Coach, Judy Cullins helps you in business to write a “best seller” and build your brand with a short book to sell all the books and get all the clients you need. To double your blog writing, ask Judy about her blog coaching at bookcoaching.com/blog-editing.php

12 Ways to Grow Your Blog in 2012 (ereleases.com)
The Anatomy of a Better Blog Post (problogger.net)
When You Don’t Have a Clue What to Write for Your Next Blog Post (customerthink.com)

A Productive Pen

A blog about Freelance writing, online marketing and personal development

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