posted by on personal development, tips on writing a book, Uncategorized, writing, writing a book

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Writers and other creative types often have days when they feel stuck, blocked or otherwise unmotivated to write. Stories of how writers can raise procrastination to a high art are legendary. It’s amazing how appealing that stack of dirty dishes looks when you’re not feeling your writing mojo, but there is a way that you can take that resistance you are feeling and turn it around to motivate you to continue writing your book.

As a writer I’ve been there more times than I care to remember, so I wanted to share some inspiration that might spur you back to your purpose. I also want to encourage you to think back to why you are working on the writing project you are working on. Is it something that you love or is it something that you are doing to pay the bills? Do you have a deep passion for what you are writing or does it feel like drudgery to crank out the words each day? Take a moment and get a fresh piece of paper and do a bit of free writing. Write a single sentence that captures the essence of what you are working on. Write about why you are writing this, what you hope to gain by writing it, and what you intend for the reader to gain when they read it.

Just going through the motion of writing down the answers to these questions might stir up your motivation to put more of yourself and your passion into what you are writing. It might cause you to take your work in another direction, or abandon the project altogether so that you can free up your time to pursue something more worthy of your time and attention. But taking the time to answer those and any other questions that come to mind while you are doing that exercise creates momentum. You are taking action and that in itself is getting you unstuck.

Keep in mind that resistance is real. In his book, The War of Art, author Stephen Pressfield writes, “Resistance has no strength of its own. Every ounce of juice it possess comes from us. We feed it with power by our fear of it. Master that fear and we conquer Resistance.” Pressfield also writes about the fact that the greater importance the project holds for ourselves or for the world the more resistance you will feel about getting it done. Don’t get mired down by fear and resistance. The only way out is through as the saying goes, so keep your butt in that chair and your fingers flying. After all, is there anything more satisfying than looking back at the pages you just wrote after having battled your way through feeling blocked?

I thought I’d share these posts that have other points of view and inspiration for you to keep on writing:

Feeling Stuck? Read This. . .

By Tim Ferriss

Big successes often seem like foregone conclusions.

In reality, most entrepreneurs (read: creators) who appear to have unique genius suffer through the same frustration as the masses of unknowns. They simply test and persist a few steps further. Read More. . .

Stuck? Uncertain? Meet Your Muse.

By Lisa Tener

“For years now, I’ve been taking my clients and students in my book writing classes on a journey to meet their muse. I think of your muse as a creative aspect of yourself.

It may seem like it comes from deep within you or it may seem to come from a place outside of you–everyone has their own experience–all valid. Your muse may show up in all kinds of ways. My book writing students and clients are often surprised by the trappings of their muse.” Read More. . .

Writers Block? Are You Stuck? Draft, Then Craft. Get It Written, Then Get It Right

By Sam Horn

“Inspiration often emerges from our work; it doesn’t precede our work.” – Madeleine L’Engle (author of A Wrinkle in Time)

“A client emailed me to say she was having a hard time making progress on her book.

I sent her the following message – and thought it might have value for you if you’d like to get in that delightful stream-of-conscious state where the words are flowing out of your head so fast your fingers can hardly keep up.

(Name of client) . .. please keep giving yourself props for writing, writing, writing.

E.L. Doctorow was asked what it was like writing a book.

He said, “It’s kind of like driving a car at night: you can only see to the end of your headlights, but you can make the whole trip that way.”

Keep driving to the end of your headlights.” Read More. . .

Writers: What To Do When You Get Stuck

By Writers Relief Staff

“Most writers have a secret stash of half-finished short stories, manuscripts, or poems—discarded when the author came to a screeching halt somewhere in the middle of things. If you’ve ever gotten stuck in the middle of a story or can’t find the last line of a poem, Writer’s Relief offers a few steps to help you get moving again.” Read More. . .

Do you have any words of wisdom or advice to share from your experience for writers who are feeling stuck? What is your favorite thing to do to get that mojo going again? Please leave a comment.

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posted by on eBook creation, tips on writing a book, writing, writing a book

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Are you one of the reported 80% of Americans who want to write a book? Do you feel like you’ve got an amazing idea for a book that will absolutely transform the lives of your readers? If so, you might call yourself a transformational author. The other day I was listening to an interview with Christine Kloser, creator of the Transformational Author Experience. Even if your aspirations for your book are not quite that lofty, you might still want to learn more about what Christine has to offer.

Christine offers a self-directed class that will help you, as the title says, “Discover How to Successfully Write, Publish and Market Your Transformational Book.” She offers free access to four of the classes in her program so that you can get a feel for the process. After listening to her interview where she shared a ton of useful content with the listeners, I signed up to get her introductory classes, and I am seriously considering taking her course. I already own a book that she and Lynne Klippel compiled called, Align, Expand and Succeed, so I was familiar with her, but now that I have heard that in-depth interview I was even more impressed.

As I make progress on my book project I will be sharing more resources related to writing books, indie publishing, ebook publishing and publishing on demand. I just received a fabulous Nook Color ebook reader for Christmas, so one of my new projects is learning all about the Barnes and Noble ebook publishing platform.

If you’re a writer, please keep writing and sharing your stories and insights with the world. If you love books, then buy books and help support the authors who write the stories you love to read, and share those life-changing lessons that inspire us to live better.


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posted by on personal development, writing

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“I made no resolutions for the New Year. The habit of making plans, of criticizing, sanctioning and molding my life, is too much of a daily event for me.” — Anais Nin

Here we are on the last day of the year once again. Whether 2011 has been a banner year for you, or one you’re glad to see go by, New Year’s Day always seems like the perfect day to begin everything anew. We seem to have adopted this custom of making resolutions about what we will do differently, or better in the new year. As writers, we make grand statements about finishing that novel that we shoved into a desk drawer, or submitting more proposals, or even writing a certain number of words every day. But along with setting these gigantic, earth-shattering resolutions, comes the dismal reality a few weeks into the new year, when all of our old habits have crept back in and we are right back where we started from. Becoming filled with self-loathing from not having done what we promised to do is not exactly conducive to writing more.

A few years ago I ended my annual ritual of writing elaborate new years resolutions. Instead I set a few goals that if I achieved them would make a positive and lasting impact on my life and the lives of those around me. I know that many people still make New Year’s resolutions. I did a little round-up of seven different blog posts on the topic so that you can get a taste of how other writer’s face the issue of whether or not to set New Year’s resolutions.

New Year’s Resolutions for Writers from the How to Write Shop

New Year’s Resolutions for Writers Who Want to Be Read

Joe Konrath’s Resolutions for Writers | The Passive Voice

10 Bad New Year’s Resolutions for Writers from Bill and Dave’s Cocktail Hour

5 New Year’s Resolutions For Writers from

New Year’s Resolutions for Writers

I’ll end with a quote by Joey Adams which says, “May all your troubles last as long as your New Year’s resolutions!” Regardless of whether you love New Year’s resolutions, or if you leave them alone and just plunge head-first into the new year determined to simply do your best and write as much as possible, I wish you a happy, safe, and prolific New Year!

posted by on content marketing, freelance writing, ghostwriting, seo content writing, writing

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Ever since Google shifted their algorithms with the Panda or farmer updates earlier this year it has thrown the SEO content creation world into a topspin. Here’s a great article with some practical tips that you can put to use right away when you are creating SEO content in a post Panda world. These practices should help you get better results from your articles and blog post content-at least until the next update. . .

5 Article Writing Best Practices After Panda Updates
by Sushant

If you’re an SEO article writer, you’re probably aware of Google’s farmer updates and how they have turned the SEO world upside down. Today, webmasters are being extremely careful about choosing their article writing company as they want to make sure their content is good enough for Google guidelines. Therefore, ambitious SEO article writers should follow the best article writing practices to make sure their articles comply with Google’s content quality guidelines. Here are a few things you must keep in mind before you approach your next article:

Focus on Information: The Web is growing bigger and Google is getting smarter. The new algorithms (aka Panda updates) have been designed to value articles that offer original information to the users. Now, Google’s renewed algorithms can spot if your articles contain the same information that is already available within Google’s database. Therefore, if your articles aren’t original enough, Google may not value them as much. In other words, your articles will rank lower in terms of Google search algorithm parameters.

To avoid this, you should have a fresh approach towards SEO article writing. Try to focus more on the quality of information rather than the word-count. Join relevant forums and discussion board to develop an idea on what potential readers are looking for. Your best articles are hidden in the discussions across the Web, so take advantage of them. Do your own research to find the right information in order to make your SEO articles more valuable for Google search engines.

Avoid being Keyword-Centric: We are living in the world of Facebook, Twitter and Google+ where valuable information has a way being recognized and rewarded. Therefore, it’s pointless to go focus too much on SEO aspect of your articles. Using target keywords here and there are fine, but the prime importance must go to the quality of the articles rather than the other way round.

Don’t stress too much on whether you can begin the first sentences with the target keywords or use them in the headings. If you articles are based on research and read naturally, they will get recognized across the social web faster than search engines. Google’s renewed algorithms are smart enough to recognize the social popularity of your articles as well. Therefore, it’s time to shift your focus from keywords to quality information.

Write for Niche Audience: This may be convention wisdom but still holds true today. Keeping your target audience in mind is critical to improving the compliance of your SEO articles for Google search algorithms. This aspect has assumed more importance as Google’s farm updates have been designed to offer the most relevant results and information to the users. Therefore, if your SEO articles are crafted with your target readers in mind, they have increasing chances of being rewarded well on Google’s ranking priorities.

Try to develop articles around the subjects that interest your niche audience. Do a lot more research on what your potential audience is looking for. Write down their questions and see how your articles can address their queries. Use a personal tone to make your SEO articles read naturally and appeal to the taste of the potential readers.

Avoid Rewriting Others Articles: Many SEO article writers have misunderstood Google farmer updates and assume quality content is all about original text. It’s time to wake up and smell the coffee – Google doesn’t value spun content anymore. So, there’s no point in sweating over quantity of articles. Moreover, avoid the temptation of rewriting popular articles to steal the advantages. Google is smart enough to recognize the same and devalue your articles categorically. There’s no alternative to doing your own research and writing fresh, innovative and informative SEO articles for better Google rankings and higher social recognition.

Make It Interactive: If you’re active on the social Web, you would have noticed an increasing social inclination towards interactive content. Today, your potential readers are being ambushed by too many articles across the Social Web. They have developed a habit of scanning through their social updates to spot articles that look actually interesting to their eyes at first sight. Therefore, by using interesting and visually interactive images, you can enhance the visual interaction of your target audience. Plus, present the information around your images in a way that appears relevant to the images. Spend some additional time on your SEO articles to make them appear more interactive before you post them.

Post Panda updates, SEO article writers are beginning to approach their articles in a way we couldn’t have imagined before. Article writers can no longer enhance the popularity of their articles buy following the old tricks. The Social Web has also empowered your audience to read articles that are really worth their time. In a way, Google Panda updates have been devised to rank articles based on their social popularity as well. Therefore, it makes a lot of sense for SEO article writers to approach their article writing strategies in a whole new way.
Source: SEO Content Writer

Try these tips and see what kind of results you get. Do you have any tips to share that you have learned since the massive sea change from Panda? Feel free to share them in the comments. If you find this article useful, please share it.

posted by on facebook, klout, publicity, social media, twitter

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I have been hearing about for awhile, and I’ve been seeing those +K tweets on Twitter and wondering what that was all about. Well, now I have a new social media addiction thanks to my friend, LaShanda Henry of She talked about in a the SistaSense Circle group coaching program that I belong to.

Klout is a social media site that measures and identifies your social influence in social media. You can join for free and set up a profile. You give the app permission to link to your Twitter, LinkedIn and Facebook profiles and then it uses that information to give you a score between 1 and 100. When I first joined Klout back in July I had a score of 38. Today my Klout score is 51–solidly in the middle of the pack.

I’m not quite sure how I feel about Klout yet, but I am learning about how it works and how I can leverage its features to get more exposure online.

One of the fun features is the ability that I mentioned earlier, which is to give people “+K’s,” which is kind of like the “thumbs up,” that the “Like” button on Facebook represents.

You can give people a +K to show your appreciation if they shared some of your content with their network, or if they shared something of someone else’s that you found useful. A +K can serve as a thank you for being helpful to you, or as an encouragement to keep up the good work they’ve been doing, or if they have influenced you in some way. +K is not about boosting your Klout score. It’s just about providing a medium for users to engage and build community around their topics of interest.

  • Here’s how to give your peeps a +K on Klout:
  • Log in to your account
  • Type in the username of the person you’d like to give a +K to
  • Now you will see their Klout profile. In the area where it lists what that person is influential about, click on the “see all. . .” link. Now you’ll find a list of their topics and you’ll see the “Give +K” button to the right of each topic.

Once you’ve given them a +K you can then Tweet about it, or post a Facebook status update about it.

So far I’m finding Klout to be fun. I guess if and when I manage to boost my score beyond 51 I will see if it does anything to drive more traffic to my site, or increase my social medial following.

If you’re on Klout and want me to +K you, leave a comment. My Twitter username is @evelynwrites if you feel like returning the favor.

posted by on eBook creation, ghostwriting, media, tips on writing a book, writing, writing a book

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Ebooks, or electronic books have been popular in the world of Internet marketing for years, but recently, with the exponential growth of electronic ebook readers such as the Amazon Kindle and Barnes & Noble’s Nook, ebook sales have surpassed sales for hard cover books as the price for these ebook readers drops making them more affordable to a wider audience. The Kindle app, which is available on PCs, smartphones and tablets makes it possible to read Kindle titles without even needing to purchase the Kindle ebook reader device.

This represents an amazing opportunity for content publishers to gain a wider audience for their ebooks. It also represents a great opportunity for writers who are looking to get their books published and into the hands of readers.

If you have already created ebooks and you are selling them from your website, you can easily convert that content to the Kindle ebook format and offer them for sale in the Kindle marketplace. Amazon will take a percentage of the sale, but it works out great because you do not have to worry about generating traffic, dealing with customer service issues, or shipping books.

Another avenue for writers and content publishers is the Kindle Single, which is for shorter works from 10,000 to 30,000 words. Amazon describes a Kindle Single as, “a compelling idea – well researched, well argued, and well illustrated – expressed at its natural length.” Kindle Singles offer writers the chance to get their not-quite-booklength works out there so that they can find their audience. This is a new format and it will bear watching to see how popular these Singles turn out to be.

In addition to creating and selling your ebooks on Amazon, you can also sell subscriptions to your blog. Amazon will sell the subscription at either $.99 or $1.99. Subscribers can then access your blog directly on their Kindle as they are automatically delivered wirelessly with offline access to your blog posts.

Because of the rising popularity of the ebook format, there will be steeper competition for readers. Writers and publishers will need to create compelling titles and market them effectively in order to gain visibility in an increasingly crowded marketplace.

The first step for getting your content published and available on the Kindle platform is to open a free account at, After you set up your account there are tutorials and support forums inside that will help you to get your book properly formatted, uploaded and available for purchase.

Do you have ebooks that have been languishing on your site that could benefit from the additional exposure of the Kindle marketplace? Do you have an idea for an ebook that you’d like to publish, but don’t have the time or the desire to write it yourself? I have ghostwritten and published several  titles for my clients on the Amazon Kindle, and I’d be glad to help you convert your existing ebooks to Kindle and get them uploaded and available for sale, or I’d be happy to discuss writing an ebook for you that you can publish on Kindle.

Related posts:

Ghostwriting Revisited: A Roundup of Resources for Hiring and Working with a Ghostwriter
Content Creation Workshop: How Many Ways Can You Re-Purpose Your Blog Content for More Traffic, Links and Sales?

posted by on facebook, google+, social media, traffic

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Now that Facebook has become such a fixture in both the business and personal lives of hundreds of millions of us around the globe, the question of how to keep your business and personal worlds from colliding on Facebook is one that eventually pops up.

Create a company Facebook Page
The first step is to follow Facebook’s terms of service and use a free fan page or company page to do business on Facebook, and use your personal profile for communicating with your friends and family. Yes, the personal profile is far better suited to engaging with your audience, but there’s no use investing a lot of time and effort building up a business following on your personal profile if it will get you shut down. I personally know of at least one author and speaker who had a huge Facebook following on her personal profile and Facebook shut her down completely.

Once you’ve created your company page, the best way to get an initial influx of ‘Likes,’ is to invite your friends to ‘Like’ your company page. But first you’ll want to get a nice supply of posts in there so that they have something interesting to read and comment on.

Segment your friends into lists
If your Facebook profile is anything like mine, it’s a mixture of family, friends, former co-workers, current business contacts and other random people. In order to create some kind of boundary–if that is what you want to do–you can first segment your people into lists. Going forward you can pop new friends into the appropriate list or create a new list. (Google+ style ;-)

On your profile page click on ‘Account’ in the upper right-hand corner of the page and then click on ‘Edit Friends,’ from the dropdown menu that will appear. You will see a friend’s photo on the left and a ‘Friends,’ button on the right. Click on the ‘Friends’ button and another dropdown menu will appear with several lists along with the option to create a new list.

Let’s create some new lists. You may have current customers and clients, colleagues and prospective customers as Facebook friends. You can decide how you are going to divide people up. Give each list a name and then as you go down your list of friends, click on which list you are going to add them to. Be mindful that when you create these lists that Facebook will sometimes send them a notification that they have been added to a particular list. Just be careful what you name your lists and this information is not for your eyes only.

Choosing who sees which status updates
Now that you have placed your friends in lists you can decide who sees specific status updates. When you send a notification about a company event, your aunt Sadie in Buffalo doesn’t need to see that.

When you click on the box on your profile that asks, “What’s on your mind?” you’ll see a down arrow to the left of the ‘Post’ button. When you click on that down arrow a dropdown menu appears allowing you to select which list you want this update to go to.

If you don’t want to go to the trouble of segmenting your Facebook friends into separate lists, or if you are of the mind that you are your brand and that personal and business can mingle happily, then you might want to send a note to those contacts who are interested in your business activities inviting them to join your company page and include a link to it.

Of course, who knows how long these instructions will be valid because Facebook is constantly changing its layout and features, which should serve as a reminder that you don’t own or control your Facebook profile, so always create ways to bring your friends to your blog or website and encourage them to sign up for your email newsletter so that you can stay connected.

posted by on blogging, freelance writing, ghostwriting, marketing

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One of my major priorities in my business is to never stop learning about how to grow my business, improve my process and learn new strategies. Towards that goal I am part of a Mastermind/ Group coaching program with the fabulous LaShanda Henry of the blog and

In last week’s meeting she challenged this amazing group of women to move beyond our comfort zones, spark some innovation and plot our own strategies for world domination. One the challenges that she threw down to the group was to create a video asking our audience what questions they would ask if given the opportunity. So, I recorded this video this morning.  Please take a moment to watch it and leave a question or a comment on the blog, or email me your questions.

posted by on facebook, marketing, social media, Uncategorized

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In case you didn’t realize this, Facebook uses an algorithm to filter or sort what shows up in your news feed when you log in to your Facebook personal profile. The status updates, the photos, and videos are just a sampling of all of the content that your friends are sharing. Depending on how many friends you have, it would be overwhelming if you just saw everything unfiltered. That filtering is influenced by EdgeRank, which has a formula associated with it. Let’s delve into EdgeRank a bit and find out how you can use your new knowledge about it to boost your visibility on Facebook.

The news feed that you see on your Facebook profile uses various criteria to decide what will be displayed for you. Techcrunch calls EdgeRank the, “Secret Sauce,” of Facebook’s news feed, so let’s break EdgeRank down:

When you add your content to Facebook, whether it’s a status update, photos, videos, or notes, each of these bits of content are called, “objects.”

As your friends interact with the object you posted by either “Liking,” it, sharing it, or commenting on it, they are adding what’s called an “edge,” to the object. Each subsequent interaction adds additional edges to the object boosting its Edgerank and increasing the liklihood that it will show up in the news feed of the friends you converse with on Facebook.

Facebook has publicly shared the basic EdgeRank formula, although they have not shared exactly how they use it: EdgeRank= u * w * d

Where u= the affinity score between viewing user and edge creator, w= weight for this edge type (create, comment, like, tag, etc.) and d= time decay factor based on how long ago the edge was created.

So, the basic components of EdgeRank are affinity, weight and time.

Affinity is Facebook’s one way measure of one user toward another–but not vice versa. Weight is applied to each object to determine its EdgeRank. The type of content you post matters when it comes to weight. Photos and videos have greater weight than links and status updates, but engagement–actually taking the time to comment adds tremendous value because it does not take much thought or effort to click the ‘Like’ button. Time is key because we all want to read what’s fresh and up-to-the-minute rather than looking at old news.

Now that you get what makes up EdgeRank, let’s look at how to determine what yours is currently.

You can’t improve what you don’t measure, so let’s first get a benchmark for what your EdgeRank score is right now. Visit, to find out what your score is now and get tips for improving it.

Here are some practical ways you can use it to boost the visibility if the objects that you share on Facebook:

1. Post more photos and videos

Photos and videos attract users and get more likes and comments

2. Find ways to encourage interaction with your friends

One way to elicit interaction is to ask open-ended, or provocative questions. Ask for a comment other than just clicking the “Like” button

3. Sprinkle your content throughout the day & include links in your posts

Posting a quick status update in the morning is not going to be sufficient if your goal is to increase exposure and results on Facebook.

4. Use Facebook’s survey feature to ask relevant, compelling questions

No on wants to respond to a lame survey. Ask interesting questions that your audience will care about and want to get answers to in your polls.

Use these tips to maximize the power of Facebook by boosting your visibility in the news feed. Boosting your EdgeRank will get you a better return for the time you invest on Facebook.

Got a Facebook marketing tip to share? Please feel free to leave it in the comments.

posted by on press releases, publicity, Uncategorized, writing



You are on the web because you want more visibility and more sales for your business, right? Well, what better way to get more visibility than notifying the media and the search engines about a new development or event related to your business? That’s what you accomplish when you write and distribute a press release.

Writing and submitting press releases has more far reaching benefits than just the exposure that you could get for your business if a reporter picks it up and does a news story on you. Press releases can really help to boost your website’s search engine rankings from all of the relevant, high page-rank websites that your release will be published on.

Each time you submit a press or media release you’ll get a ton of fresh back links pointing at your site, which makes it look more important to the search engines. In this article we’ll take a look at two different approaches to writing and submitting press releases for your business, the benefits of each approach, and you’ll get some cool resources that will help you improve the quality of your press releases.
Resources for writing your press release:
The first thing you must keep in mind when you are writing your press release is that the language can not be ‘salesy’ or promotional. A press release is not an ad for your business. Your goal is to get a reporter to find what you are writing about interesting enough to their readers or viewers that they want to do a story on your business.

There is a standard format for a press release that you must follow. You can download a press release template and use that as a framework for adding your content. Keep your target audience in mind when you are writing and keep the language spare and absolutely hype-free.

Here’s a fabulous website that has lots of resources for you if you are going to try to write your own press release:

These next two resources I got from Nancy Juetten, who is an absolute publicity passionista:

This, ‘Emotional Marketing Value Headline Analyzer,’ is a free tool that will analyze your headline and given a score according to its emotional marketing value.

HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score.

Submitting a press release for media exposure for a major event or new development
If you are hosting a major event and you are looking to get media coverage, submitting a press release is the best way to accomplish tat goal. However, while the PR submission service can guarantee that your press release gets delivered, they cannot guarantee that reporters will do a story about your event.

When you are trying to get exposure for your event, submitting your press release to a well-known, reputable pr service gives your release a better chance of being picked up by reporters. The better known services have established a reputation, and reporters are more likely to run with something from, or than from one of the thousands of free press release submission websites online.

Here’s a list of specialty press release distribution resources:

Submitting a press release for SEO purposes
If your goal is to get lots of relevant backlinks for your website, gain more exposure online and boost your website’s SEO,  then you should be submitting press releases to the free press release distribution sites on a regular basis.

These are just a few of the hundreds of free press release distribution websites:


Would you like to see how your website is currently measuring up to your competition? Type your site’s primary keyword into a search engine. Are you are the top of the search engine results page, or is your competitor there above you?

Writing and distributing press releases is a powerful way to help build a ton of high page rank back links to your site, while generating massive exposure and traffic.

Can you see now what an effective tool press releases can be? Whether you are looking for media attention for an event or if you just want a SEO boost for your website, submitting press releases can accomplish either task for you.

If after reading all about how press releases can help your business, you understand what a great benefit they could be, but you’re thinking about how many other things you have to do and how much you dislike writing, I’ve got a solution for that too–Hire me to write it for you. Shoot me an email at ebb567 {AT} gmail {DOT} com and I will send you all the details.

Do you have a success story related to media coverage that you got from submitting a press release? Please leave a comment and share your story.