An important ingredient in the success of a business is the level of passion and dedication the owner has for what they are doing. Finding your passion and purpose—your super power–and pursuing that as a business is a clear path to success.
You are a unique individual with gifts, talents and abilities that set you apart from other people in the marketplace. Marketing is about sharing what makes you unique and what value you bring to the marketplace, in other words, it’s about sharing your super power with the world.
As a unique individual you’ve got a super power and that is your genius work—the work that you came to this planet to do. Your task is to discover your super power and to keep improving your level of skill in that area until you are living in your passion and purpose and have the kind of life that you envision.
Once you have determined what your super power is, you must incorporate that into your marketing messages. This is your sparkle that makes you sizzle. It is that essential element that sets you apart and it’s what will attract your ideal clients to you. When you are sure of your life’s work and purpose your confidence will grow and that’s also attractive.
Here are some tips for finding your super power:
- Finish the following sentences:
I would do______________ even if I were not getting paid for it.
My passion is __________________, but no one would pay for that.
When I am working on _______________________ I lose all track of time.
I’ve always dreamed of how I could earn a living doing _______________.
- Write a description of what a typical day would look like when you are living your passion and purpose to the fullest.
- Quickly write down three things that you can do to move you closer to being able to pursue your passions and perform your super power.
- Find one person who you can confide in who will support your efforts to pursue your purpose.
Take one of the three actions that you came up with and do it today. Get out your calendar and schedule out the action steps that will be required for you to take in order to live your passion and purpose. Contact that person and ask them to hold you accountable to your vision.
Finally, remember that you already possess everything you need within you to do whatever you set your mind to. The Universe would not give you the desire for a thing without also giving you the ability or the means for achieving your desires.
If you’ve already found your passion and purpose, take a moment and share in the comments what it is, or what you had to do in order to be able to pursue your genius work and share your super power with the world.
I have had this blog for over two years, but many of you may not know the story of how I got started. Well, if you’d like to know, be sure to catch my appearance on the fabulous Dr. Flora Brown’s ‘Color Your Life Happy’ radio show tomorrow.
I always say whether you are already a business owner, or you have dreams of starting your own business, your success begins with your mindset. What you believe and what you focus on is what you will receive.
On Flora’s lively show I will share how I was able to let go of my fears and limiting beliefs to build a successful online freelance writing business from home. You will discover how to let go of your own fears so you can begin to operate out of your authentic power.
If you want to participate in the show live, you can call in at 11 AM PST on Monday, November 8, 2010 to 347 539-5700 or sign in at www.blogtalkradio.com/florabrown where you will be able to ask questions, comment, or just enjoy the show.
All shows are recorded, so if you are unable to listen live, you may listen later or download the show at the show page, www.blogtalkradio.com/florabrown under On Demand Episodes.
Hope to see you on the radio! I truly do appreciate all fo your love and support. Thank you!
It seems like everyone is insanely busy these days. I’m a single mom, a self-employed business woman, and an artist with a lot going on in my life right now. Lately, I’ve been working 14-16 hour days just to keep up with my children, my client work and my life. Recently, I’ve had to take a close look at how I spend my time and get really organized so that I can get everything done that I need to get done.
As I was walking to a client meeting the other day I was listening to one of my fave podcasts, which is Tranquility du Jour, hosted by Kimberly Wilson. In this episode, Kimberly was interviewing Laura Vanderkam, author of, 168 Hours: You Have More Time Than You Think, which is a book about how we use the 168 hours in each week that we have at our disposal. I plan to read this book because it sounds like there’s a lot of helpful information in there about prioritizing your time and planning out what you want to accomplish.
While I am no expert in time management, as a busy business woman who is constantly juggling priorities, I will share some things that I have learned about time and energy management with you.
- Always put family first
- Keep your goals in front of you every day
- When you are getting ready to choose an action, ask if this is going to move you closer to or further away from your goals.
- What you focus on is what you get. Choose wisely what to focus on.
- Stop putting off your big dreams.
- Break down bigger goals into monthly, weekly and daily chunks
- Add these ‘chunks’ to your ‘to-do’ list
- Save complex tasks for when you are the most alert and energetic.
- Schedule in time for a meditation break. (and/or a Yoga break)
- Keep an idea book and add to it daily
- Create the next day’s ‘to-do’ list the night before so that you can get things off your mind before you go to bed & hit the ground running the next day
- Celebrate & reward your accomplishments
- Express your gratitude for all that you have and more will flow to you
- Under promise and over deliver
- Never miss deadlines.
- Always keep your promises.
For me, the tips about scheduling in time for meditation and Yoga during my days are crucial. I find that after a 15 minute meditation, my brain feels all tingly and invigorated and I can face the next portion of my day without feeling exhausted and drained. The Yoga is sometimes done right in my chair, but if I’ve been sitting too long, I like to get up and do three sun salutations to loosen everything up.
Life is busy and there’s no getting around it. Discovering and creating ways to manage a hectic schedule with grace makes your busy life that much ore enjoyable.
As a spiritually conscious business woman, I love it when I can take basic spiritual and Universal principals and use them to illustrate a business concept. Marketing doesn’t have to be difficult or painful. It can actually be lots of fun and become a natural, organic part of your everyday activities whether you are online or interacting with people in person.
Steven R. Covey, author of, The 7 Habits of Highly Effective People, writes:
“The only thing that endures over time is the ‘Law of the Farm.’ You must prepare the ground, plant the seed, cultivate and water if you expect to reap the harvest.”
When it comes to marketing, preparing the ground is all about creating demand and interest for your brand, products and services.
Planting the seed is about sharing yourself, your knowledge, your expertise, your personal sparkle (yes, guys, even men sparkle).
Cultivating and watering is building and nurturing real relationships with your market and your customer base. It’s creating a sense of community among your followers, and bringing a human touch to your interactions both online and in person.
This has nothing to do with the whole, “build it and they will come,” approach of thinking that people are just going to stumble across your site, fall instantly in love with your stuff and buy all of it on their first visit. Anyone who has ever had a garden can tell you that it’s a lot of hard, sometimes back-breaking work, but there are few things as satisfying as enjoying the harvest—the fruits of your labors.
As we wrap up this amazing year, take the time to give some thought to how you have been preparing the ground, planting seeds, cultivating and watering the “crops” in your business. Remember whatever you feed or give energy and attention to will grow. Nurture complaints, worry, fear and a sense of competitiveness and you will reap a harvest of lack. Nurture a strong sense of faith, openness and collaboration and you will be in the abundant flow and harvest positive results.
What are your thoughts about the law of the harvest? What actions are you taking to change the kinds of seeds that you are sowing in your business?
A colleague invited me to attend a tele-seminar the other night that was hosted by T. Harv Eker, of Peak Potentials, and author of the NY Times Bestseller, Secrets of the Millionaire Mind. I’ve got the book, and I’ve been a fan of his work, so I listened in to see what he had to say. The program was about four of the most common money mistakes that people make.
As a business woman and a single mom who is responsible for myself and my three girls, I’m all ears when it comes to ways that I can avoid making mistakes around money. So, I listened in and I learned so much that I want to share a few nuggets with you.
First, let me just say that I love Eker’s passion. When you are teaching about a topic as fraught with issues and weird energy as the topic of money is, it helps that he’s got a vibrant, energetic, and enthusiastic approach that I find engaging. I like his presentation style.
Here are three of the nuggets that I took away from this call that I wanted to share. If these are useful to you, I recommend that you listen to the call as well. It’s all good stuff that will transform your financial life if you put it into action.
1. Earn more money
While you might be tempted to say, “Duh, who doesn’t want to earn more money?” Are you creating ways to earn more money in your life? We earn money in business by solving problems for other people, right? So, if you want to earn more money, solve more problems or solve bigger problems for people and they will pay you more money. He also talked about not limiting your income by trading dollars for hours.
2. Increase the value I provide
The next thing I took away was the resolve to add more value to the services that I provide for my clients. Harv said that in order to be successful you’ve got to give value first and let prospective clients experience the value that you offer. I am going to look for ways in which I can save my clients money and time making each transaction with me a win-win where they feel that they got far more value than they paid me for.
3. Major in marketing
Just last week I wrote a blog post about marketing phobia, for which I’ve gotten some really good feedback. Can I just say that not getting past your marketing phobia spells a death sentence for your business. Eker says that we need to place ten times more emphasis on marketing and sales because that’s where the money comes into the business. You must become a marketing expert and get over any squeamishness you might be nurturing about putting yourself out there. The world is waiting to hear about what you have to offer. Hiding your light under a bushel only succeeds in making you even more broke.
These were just a few of the things that I learned. I look forward to attending his seminar where I’ll learn lots more about how to grow wealth in this shifting economy. If any of this sounds interesting, you should check out T. Harv Eker’s site, http://www.millionairemindintensive.com. I don’t benefit in any way by you checking this out. I just find Eker to be a fabulous resource, and what he shares can liberate and inspire many people who could use some help these days.
Social media is what’s popular these days, and you feel like you really should be involved, so you set up a blog last year and then created a Facebook profile. Then you hear that what you really need is a fan page, so you create a fan page and set up a profile on Twitter.com. Then you breathe a deep sigh and wonder, “what do I do now?” You have no idea where you will find the time to write blog posts, update your Facebook page, and goodness knows you’ve got no idea what to on earth to Tweet.
In this post I’m going to share 7 quick tips that will relieve the sense of overwhelm and help you get a handle on your social media presence.
1. Set specific, measurable goals
Decide what your objectives are for participating in social media. Are you trying to get more exposure for our brand? Do you want to generate more traffic to your blog? Are you looking for ways to engage more directly with your market and build a sense of community around your brand? Once you set an objective you can set goals to achieve those objectives, and choose the social media platforms to concentrate on. While there are hundreds of social media sites, the top four are Facebook, Youtube, Twitter and LinkeIn.
2. Establish your blog as a hub
The concept of your blog operating as the center or magnetic hub for your audience or industry is a common theme online. You want to attract visitors to your blog with unique, relevant, actionable content. You will create and publish content that adds value and draws your readers in using a variety of formats including text, video and audio.
To gather ideas for what to write about and post set up an RSS reader such as Google reader, and set up Google alerts for your keywords. This will allow you to quickly browse through lots of content on your topic and give you some ideas for tailoring these ideas to fit your audience.
3. Develop a content strategy that will help you accomplish the goals you set.
If you want to create a sense of community around your brand, the content that you publish on your blog and share on social media should reflect that intention.
Here are some ideas for things to write, tweet and post in your social media profiles:
- Information about your products and services
- Industry news & analysis
- Events related to your business/industry/niche
- Multi-media, photos, video, audio from daily operation your business
- Related blog posts, videos, etc
- What kinds of things would you tell people in person about how things are going in your business?
- What is fascinating about your products/services/ business?
4. Use an editorial calendar
Plan your social media engagement by creating a social media calendar. Populate the calendar with your topics, keywords, themes, tweets and fan page updates.
Social Media Calendar Template:
Hubspot offers a free social media posting schedule
5. Use social media productivity tools
Use productivity tools for social media such as Tweetdeck for grouping those you are following and for getting notifications.
Hootsuite and Twirl are social media tools that allow you to manage multiple accounts, schedule tweets and monitor tour profiles.
Socialoomph is another social media productivity tool that allows you to schedule tweets, automatically follow people back, monitor keywords, and lots of other tasks.
Do your research and find the tools that will help you accomplish your objectives and then use them to schedule your tweets and profile updates in advance, and monitor what’s being said about your brand in the social media sphere.
6. Create or participate in a tribe
Gather a tribe of business people who will syndicate one another’s content, or find an existing marketing tribe to join and participate in. You should be willing to go first and share other’s content and they will be willing to reciprocate and share yours.
7. Track your progress
Take a look at the goals you set after having participated in social media marketing for a period of time such as 45-60 days. Are you seeing more traffic? Is your brand being mentioned more? Are you engaging with your market and creating the community you wanted? Look at your results and decide how to adjust your approach.
Finally, budget your time and set a timer when you get started on your social media tasks. Getting involved in social media marketing is not free because it costs your most valuable asset—your time. Soon as your efforts gather momentum you will begin to see the fruits of your labors. Use technology and tools to leverage your time so that you can make the biggest impact with the least amount of time invested.
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”–Anais Nin
When I first heard the term, ‘marketing phobia,’ I let out a low gasp. “That’s me!” the little voice in my head squealed. But then I quickly reminded myself that was me in the past. Today I am a confident business woman who consults with other small business owners about online marketing. But, yes, I will confess that in the past I have suffered from marketing phobia, which is akin to a death sentence for a solo entrepreneur. In this post I want to tell you what marketing phobia is, and give you some tips for working through it if you find that you suffer from this insidious ailment.
I worked through my marketing phobia and now I feel absolutely liberated from that jittery feeling in the pit of my stomach that I used to feel whenever I’d think about promoting my business. There was a time when I was so fearful about making videos that I would shoot countless takes only to give up all together and not post anything at all. Then I was in a webinar with Janet Legere and she challenged everyone to just create a video and post it. I did and while it was not perfect, I got a ton of positive feedback from it. Now I make videos without giving it a thought.
Here are some things to think about with regards to letting go of marketing phobia:
Fear of failure or fear of success?
Whether you allow fear to stop you because you are afraid of success, or afraid of failing publicly these are really two sides of the same coin.
Shame or embarrassment to ‘put yourself out there’
Some women have bought into this idea of it being shameful to “toot your own horn” and promote your own business. It’s time to let that go.
Fear of criticism
Did you ever notice that the people who are the first to criticize aren’t doing anything worthwhile? Ignore the haters and stand in your own power. Let their negativity fall on deaf ears and keep moving forward.
Staying stuck in your comfort zone
The comfort zone is where good ideas go to die. People who are out there accomplishing things and changing the world know that in order to grow you’ve got to move out of your comfort zone and stretch yourself.
What is worse, the pain of changing or the pain of not changing?
You get to choose which pain is worse–the pain you’d feel if you maintain the status quo, or the pain of risking everything to grow your business and yourself.
Tips for working through marketing phobia:
- Acknowledge the fear
The first step is acknowledging that you have been allowing this fear, also referred to as, “False Evidence Appearing Real,” to stop you. The only place that fear can exist is inside your head. Speaking it out loud or writing it down diffuses some of that energy.
- The next step is to transform the energy of fear into the impetus to take positive action. Courage is feeling the fear but doing the thing anyway. Eleanor Roosevelt wisely said, “”You must do the thing you think you cannot do.”
- Set some specific, measurable goals that will force you to step away from your comfort zone
- Take consistent, incremental steps every day
Like the therapist in the movie, “What about Bill,” you can just take “baby steps,” of letting go of your marketing phobia until you’ve worked all the way through it.
- Join a Mastermind group of solo business people and support and encourage others marketing efforts
- Set a Magnum Opus goal that will shatter this obstacle once and for all–if you fear public speaking, give a live presentation. If you fear appearing in a ‘talking head’ video, shoot one and publish it.
- Work with a mentor or a coach to hold you accountable and support your efforts to change.
At the core of this whole idea of marketing phobia is the individual’s self concept. Do you believe in yourself? Do you feel worthy of business success? Do you believe in the products you are selling or the services that you provide? If you did not answer yes to all of these questions, then you have some work to do within yourself. If you don’t feel worthy, or if you are not truly in alignment with your goals you will feel squeamish about marketing yourself.
If, conversely, you are confident in who you are and what you do, then it’s time to step into your power and share your business with the world. Marketing is simply about you letting the world know what you do and what you have to offer. If you don’t market yourself nobody else will, and no one will find out about your business. When you get to the point where you feel in alignment with your product and confident within yourself that vibration will attract the customers that you want to work with.
So, don’t allow marketing phobia to spook you. Let it go and you will see your business success accelerate beyond anything you can imagine.
Have you ever felt a bit of marketing phobia? Please share what steps you took to get beyond it in the comments.
Welcome a guest post from Lili Cruchelow, another author on the AES book blog tour:
Here is a simple question. What are your goals? The majority of people, when asked this question might provide a vague, generalize answer. This is not good enough for starting a business.You need to be very clear in your goals so that you can take positive action steps to accomplish them. Without clear goals, you are just going to meander from one thing to the next and never reach your dreams.
You must create a plan of action and you need to do this with written goals. If you do not write down your goals, they will fade way. Here are 3 techniques I use that have helped me to become successful in all areas of life:
1. Write visionary goals for long term
2. Write 12 week goals and carry goal card with me
3. Write short term daily goals
Start with you long term goal and work backwards. What is your vision for your business? For you to build a business, you must have a clear vision as your foundation. Write out your dream business by describing your customers, your products or services, your employees, and your level of involvement. Add to this written vision statement as you become more clear in your planning. The higher level of detail that you are able to write out in your vision statement, the better able you will be able to set clear goals and take action towards reaching the vision.
Twelve weeks is the perfect amount of time to accomplish substantial goals. Use this system for creating 12 week goals on a written goal card:
· Write a specific goal with a clear date for achievement on the top of a 3×5 note card
For example: My business, TLC Medical will be started on Dec 1st 2011.
· Write 3 action steps on the card that will be needed to accomplish the goal
For example: I have obtained a $50,000 business loan by preparing a comprehensive business plan with cash flow projections that show unlimited growth.
I have received commitments from 3 manufacturers to be their exclusive sales and distribution company.
I have formed an LLC or Corporation by meeting with my accountant and Attorney to determine the best business structure for TLC Medical.
Rewrite these statements out on multiple 3×5 cards. Put one in your pocket and keep it with you at all times. You will think about what you are working towards every time you touch the goal card. This is a simple but powerful technique for building an entrepreneurs mindset. Also, post the goal card in strategic locations that you will see frequently. The frequent reminders of your 12 week goal helps to keep you on task and provides your subconscious mind positive thoughts for building a business.
It is easy for our daily lives to get hectic. If you do not plan ahead, the whole day can pass you by without a single accomplishment towards your goals. The best way to assure that you accomplish action for the day is to have goals planned ahead. I write out my daily goals on a sticky note at the end of the day for the next day’s action. When I wake up in the morning, I immediately start to take action on my most important tasks. By doing this, I assure that I am always completing action steps towards reaching my goals.
You must make a conscious effort towards writing and accomplishing goals. Make a habit out of this process for goal setting and you will be amazed at how quickly you start to see results. Written goal setting is a simple technique that makes a huge difference in results. Take action now towards reaching your dreams by writing out your visionary statement. Successful entrepreneurs create the results they want through planning.
Lili Cruchelow is a contributing author to Align, Expand and Succeed; Shifting the Paradigm of Entrepreneurial Success. This “just released” book is based on the premise that the world is changing at a very rapid pace. We are starting to see that cooperation brings better results than old style competition. It’s a new era and we need to work together to create success for everyone, not just for a few.
This book is designed to raise the vibration of the planet like never before. Get your copy of Align, Expand and Succeed and enjoy an abundance of gifts with your purchase. http://www.aesbook.com
Please enjoy this guest blog post by Suzanne Masefield:
We all deal with fears, stress and anxiety at times as we expand and grow. It seems to be a natural part of life and brings our attention to the fact that something is missing for us in that moment. What is missing during those times is usually a feeling of safety and certainty.
Here are some simple techniques to help create stability and centre us during our growth spurts as conscious entrepreneurs.
Break it Down. When facing new challenges that elicit fear, overwhelm or stress the first thing to do is break it down into a series of small steps. Complete each small step one at a time to make it more manageable and increase your chances of success.
Take a Breath. Sometimes we get stressed when everything seems to happen all at once. When this occurs, take a deep breath and refocus your mind away from the challenge for a few minutes. Get some fresh air, listen to music, or do an activity that will give you a fresh perspective on the situation.
Visualise. At times we can experience fearful thoughts that may be hard to manage. Visualize a Red STOP sign to interrupt the negative thought. Take a breath and replace the thought with a positive affirmation eg. ‘I am always given the courage to move through difficult situations and succeed’.
Get the Facts. When we encounter challenging situations that upset us it is valuable to remember to get all the facts. Gathering the facts prevents us from scaring ourselves with exaggerated and fearful assumptions. Check out what is real and what is not by asking yourself – ‘Is this real?’, ‘What is the worst that could happen?’ ‘What support could I get to help me with this?’
Re-focus. We always have a choice to dwell on the negative things in life or choose to focus on all the positive things around us and acknowledge and be grateful for those. As they say ‘Energy flows, where attention goes’. Whatever we focus on expands – choose what you focus on.
Take Action. Ask – ‘What small action can I take right now that will make me feel in charge?’ then take it. Taking action gets you moving rather than going round and round in your head, empowering you to move through any fears and anxieties that pop up one step at a time.
Everyone faces fears at some time in their life especially when trying new things, it is normal. Overcoming fears and anxieties is not always easy and might take some hard work and persistence but by using strategies to face, move through and overcome these fears your trust in your own abilities grows along with your self confidence and self belief.
So, you could look at fear as a positive opportunity to grow and expand as it is moving you towards a stronger believe in yourself, how good is that?
Create Your Own Destiny
Suzanne Masefield is a contributing author to Align, Expand and Succeed; Shifting the Paradigm of Entrepreneurial Success. This “just released” book is based on the premise that the world is changing at a very rapid pace. We are starting to see that cooperation brings better results than old style competition. It’s a new era and we need to work together to create success for everyone, not just for a few.
This book is designed to raise the vibration of the planet like never before. Get your copy of Align, Expand and Succeed and enjoy an abundance of gifts with your purchase. http://www.aesbook.com