Social media marketing can no longer be called a passing fad. If you look at some of the big players such as Intel, Honda, Coca Cola and thousands of other brands both large and small, who are using social media to engage with their audience and increase brand awareness, you’re sure to discover that social media can help you to expand your brand, interact and engage with your target market and grow your presence online.
With social media sites such as youtube.com becoming the second most popular search engine, and Facebook growing larger than the population of some countries it’s time to stop ignoring its impact and start embracing the potential of social media to have a positive impact on your bottom line when done right.
So, what is social media optimization? It’s all about optimizing your online presence to take advantage of social media’s potential to grow your business and expand your brand. Just as SEO optimizes your website to attract organic traffic from the search engines, SMO seeks to optimize your site to receive targeted traffic from social media sites. In this article we’re going to look at some ways in which you can optimize your sites and your profiles to boost both your search engine rankings and expand your reach and influence online.
1. Your Website
If you don’t already have one, create a blog which is optimized for your primary keywords.
Provide an email list opt-in form where visitors can sign up and learn more about who you are and what you have to offer.
Make it effortless for your visitors to share your content on social media by providing sharing buttons, Twitter apps, and Fan Page ‘Like’ boxes.
Provide an RSS feed so that visitors can keep up with your new content.
Use video to educate, entertain and inform your visitors.
2. Your Social Media Profiles
Make sure that all of your profiles are 100% complete. LinkedIn profiles that are complete rank higher than those that are incomplete.
Post a good, clear photo of yourself in your profiles (people don’t create relationships with a logo).
Create compelling content that your visitors will want to share.
Focus more energy on giving and providing value than you do on advertising your wares.
Present yourself as a trusted authority, and people will be attracted to what you have to offer.
3. What is your plan of action for social media?
Clearly articulate what you specifically hope to gain by being involved in social media.
Do you want more traffic to your website?
Are you trying to engage with your audience and create relationships?
Do you want to build a community around your ideas?
Are you trying to provide customer service?
After you establish those goals you can determine how you will measure success.
Go over these items and take an assessment of where you are right now with social media optimization and take a few actions today that will move you one step closer to having an online presence that is optimized to make the most of your connections on social media sites such as Facebook, Twitter, LinkedIn and Youtube.com. Use these ideas to come up with a single goal to start with and then work towards achieving that goal as you expand your vision.
Social media marketing is an effective way to get your brand out there, get found and grow your online presence and your business. Are you making the most of this golden opportunity?
Want to get more involved with social media, but you don’t have the time, or the expertise to do it right? Ask about our social media management services. Contact me at ebb567 [at] gmail [dot] com.