Article marketing is really one of the best ways to create free quality, targeted traffic to your web site. There are plenty of people out there who would love to make use of article marketing, but they are not confident in their writing ability. The goal of this article is to encourage you to give article writing a try because if you can speak clearly enough to be understood, then you can write an article. Let’s get started.
The purpose of your article is to share a bit of useful information about your web site’s topic, product or service. You will write your article using the keywords that you want searchers to use to find your site. In order to accomplish this, the first thing that you want to do in preparation for writing your articles is to gather your list of keywords.
For each article you will need a primary keyword and a secondary keyword. For example, if your topic is weight loss, then you might use your ‘long tail’ keyword as your primary, such as “weight loss tips for diabetics” and the secondary might be “weight loss.”
An article should follow the basic structure of: 1. Introduction, 2. Body, 3. Conclusion. You want to tell them what you are going to tell them, tell them what you have to say and then tell them what you told them. You want your readers to come away from your article feeling as though they benefitted in some way from having read it. The article is your opportunity to share your expertise with your visitors in hopes that they like what they find and decide to click through to your site to find more good information.
To begin, type your keywords at the top of the page and then begin to do a bit of a brain dump. Write down everything you know about your topic as it comes to your mind. Get a friend to ask you questions about your topic and write down their questions and your answers. We are not concerned right now with structure, but simply with getting what’s in your head on the page. When you have a few notes written down, type your keywords into your favorite search engine and take a look at what comes up. Peruse a few web pages with articles written around your keywords to get some fresh ideas. Jot down some more notes. Keep searching until you have found enough information for your article.
Choose three main points and then fill in those points with the information you came up with. Finally, write an introduction for the main points, and a conclusion that summarizes your article and wraps everything up.
Next, you want to create a title for your article. The title should contain your primary keyword, and it serves as the headline for your article. Make sure that your article delivers on the promise made in your headline. Clarity trumps cleverness when it comes to titles because it will be read both by human eyes and search engine spiders.
The last thing you will write is your article’s resource box. This is where you share a link to your web site where your visitor can find more great content like what they see in your article. If you do a search on “article resource box examples” you will find some good inspiration for creating a good resource box for your articles.
See? That wasn’t so bad was it? If you followed these steps you now have a completed first draft of your article. Now go through and do a spell-check and grammar check. If you have MS Word, you can find these items under the ‘Tools” menu.
Don’t stop there. Go ahead and write some more articles and jot down some ideas for additional articles so that the next time you sit down to write you will not be facing a blank screen.
Evelyn Bourne is a freelance writer who specializes in creating compelling Internet content from SEO articles to blog posts, eBooks and special reports. Guess what? She is available for hire. You are invited to visit http://www.productivepen.com/seowriter to find out about how she can create content for you.