Guest Post: What Are The Benefits of Having An Ecommerce Website?

With the growth and development of the Internet, almost every person shops for one thing or another online. The Internet has grown into a billion dollar platform for industries to sell their products and services. Moreover, it gives a global market to even small businesses who did not have the budget to expand and reach a wider audience. Ecommerce not only includes products, but also services which were earlier limited to only brick and mortar stores. People have started buying airplane tickets and tour packages from the Internet rather than visiting a broker and paying commission. The best part is that it is not only consumers who have gained benefits from Ecommerce. Even business organizations have made huge profits since Ecommerce came into existence. Online retail and wholesale is here for the long run and it is beneficial for a business organization to understand the various benefits of having an Ecommerce website.

In this article, we will tell you about some basic benefits of having an Ecommerce website. Most of the Ecommerce web designers UK believe that an Ecommerce website is vital for every business organization’s growth and development. Moreover, experts believe that in this cut throat competition, an Ecommerce website is needed for the survival of a business organization.

Four Benefits of Having An Ecommerce Website For Your Business:

1. Easy access – Almost every person who uses a computer has access to the Internet. Therefore, it is very easy to access a lot of different websites in a short period of time. Moreover, websites can be accessed from anywhere and everywhere. Your customers do not have to take time out to visit a physical location. They can check out number of different options for a product from the comforts of their homes and this results in a lot of potential customers looking at your products every day.

2. 24/7 accessesOnline shopping has been able to attract a lot of customers because of the fact that people can check out products according to their own convenience. There is no particular time frame in which you can check products and services. When you are shopping on the Internet, you can do so at any given point of time according to your needs and preferences. Moreover, this is also beneficial for business organizations as they do not have to work in standard business hours. Their products are online 24/7 and can be bought anytime.

3. Interaction with Customers – An Ecommerce website gives a wide range of options to your customers. They can look at all your products at the same time. Moreover, it is very easy to give feedback on the Internet. With an Ecommerce website, you will always be updated about the needs and wants of your customers. You can easily interact with your customers through your website. This will ensure better quality products and you will be able to provide your customers exactly what they want.

4. Cost Cutting – Most of the ecommerce web designers UK believe that you are able to cut down costs because you do not have to spend any money on store management or intermediaries. You can directly deal with your customers and provide them with high quality products at cheaper prices.

 

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Guest Post: Infographic on How to Write the Perfect Blog Post

I’m getting geared up to join Denise Wakeman tomorrow on her Virtual Blog Writing Day. Although I’ll be out of the office for a morning meeting, I will do my best to keep up later in the day. I found this infographic on her blog, and I had to share it because I got some ideas from it so I figured you would too:

PerfectBlogPost
Like this? Learn how to use psychology to get more traffic and sales with Social Triggers.

Shared via, Denise Wakeman’s blog, Build a Better Blog. You can go there to find out more about Virtual Blog Day. Leave a comment here if you plan to participate.

 

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Guest Post: Making Marketing Writing Easier

By Robert Middleton

One of my favorite marketing sayings is, “Writing is to marketing
strength as pumping iron is to muscle strength.”

So, if you want stronger, more effective marketing, you need to
write. There’s really nothing else that has that impact. But
writing, for most people, is a real struggle. That is, it’s not a
pleasant task. In fact, it can be downright stressful.

Let’s look at what makes it that way:

1. You don’t have a method or structure for writing that works.
You’re not sure what to say and how to put it all together so that
it has impact and makes prospects respond.

2. You are intimidated by your English teacher and all the formal
rules of writing. So your writing comes across as stilted or overly
formal, not connecting with your audience.

3. You are afraid that other people will judge you for your writing,
so you hold back, not wanting to make a fool of yourself. What if
your writing makes you look unprofessional or ignorant, or worse,
it comes across as hype?

All of those are realities I’ll address in a minute, but first, what if
writing wasn’t such a stressful chore, then what?

1. You’d have a tool immediately available to you to communicate
about your business with impact. Your prospective clients would
get the information they needed to make a decision and they’d
be motivated to contact you to find our more.

2. You’d build business relationships quickly. After all, when
people first hear about your business and want to know more,
you’d have that information readily available in an easy to
understand and digestible format. Good writing connects you to
your prospects in a way nothing else can.

3. Confidence with writing would enable you to do other
marketing activities much more easily as well. Presentations,
audio, and video programs all start with writing. Once you’ve
nailed down the formula for writing, none of these things would
be a mystery anymore; you’d know exactly where to start.

Let me give you the two most important tips that could transform
your writing.

1. The place to start is with “conversational writing.”

One of my guest bloggers, Diana Kightlinger, covered that about
a month ago in some depth, so I won’t dwell on that here. Read it
if you missed it; it’s great:

http://actionplan.com/blog/258-conversational-writing

2. Use Marketing Syntax in all your marketing writing.

This is simply the order in which you organize your writing. And if
you take a look at this article, you’ll find I’m following marketing
syntax to the letter. Here are the steps in marketing syntax that
work for articles, blog posts, web pages, presentations, sales
letters, etc.

a) Start with a clear topic or issue in a paragraph or two.
Immediately make it very clear what you are writing about or
people will tune out fast. This may be either a problem that your
prospects face or a solution you’ve discovered. Sometimes a bit of
both.

So if you’ve discovered a way to help your clients get more
“employee engagement” which will increase productivity and
retention, let your readers know that right away.

b) Follow that with some issues, concerns, or problems regarding
this topic. This gets you and the reader on the same page:

“Have you ever experienced times when your employees are
disengaged and can’t seen to move steadily towards your
company’s most important goals? Perhaps some of these
symptoms are familiar?”

That draws prospects right in. Everyone likes to discuss what’s not
working; they can relate to it perfectly.

c) Then talk about what it could be like. You don’t have to go
overboard here, however your possible outcomes should be both
compelling and believable. This creates desire in the reader to
know how to get from where they are to where you’re pointing:

“Not only is it possible to get your employees engaged, once they
become engaged the power of peer pressure will get their fellow
employees engaged as well, often increasing productivity
dramatically.

d) Next, you list a number of points of HOW you actually get
those results. This could be anywhere from three to five points,
depending on the medium. You are giving away specific, hands-on
and how-to information your readers crave.

As you see, this is exactly how I’ve outlined this article. It’s very
easy once you have this structure of Marketing Syntax. Let me
review it again:

1. Get attention with a relevant problem or solution.

2. Get interest by discussing issues they can easily relate to.

3. Increase desire by explaining how things could be.

4. Provide fulfillment by giving away some practical ideas.

5. Make a clear call-to-action.

Suggest a simple action the reader could take to turn your ideas
into results for themselves. This might be a link to your website
or a certain service, or perhaps a meeting to find out more.

The call-to-action depends on the context of the written
communication. So here’s my call to action for this article:

If you found these ideas useful, you might like to learn more
about marketing syntax, effective marketing writing, and a whole
lot more, that would help you attract more of your ideal clients
with less struggle.

I’d like to give you a free hard-copy of my new book, “Marketing
Ball – Lessons on Attracting Clients from the Marketing Coach.”

It’s yours at no cost or obligation if you try out a month of the
Marketing Club which contains a wealth of programs, courses,
expert interviews, coaching calls, client tracking software, and a
whole lot more to help you grow your business.

If you’re already a member of the Marketing Club, I’ll send you a
copy of the book if you upgrade your membership to quarterly,
yearly or lifetime.

Just click on this link to find out more:

http://actionplan.com/fasttrack

Cheers, Robert Middleton

This post was written by Robert Middleton of Action Plan Marketing. Please visit
Robert’s web site at www.actionplan.com for additional
marketing articles and resources on marketing for professional
service businesses.

 

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Did You Think it was Going to be Easy? Facing the Reality of Online Business

For the past three days I’ve had very limited Internet access at home, which for me is a problem because I run my business from home. I called the cable company and they sent a technician out to fix my problem. While the guy was working, he was asking me a bunch of questions. You see, I told him that it was urgent that we get this problem fixed because I work from home. He wanted to know what the, “secret” was to making money from home. “How do you do it?” he asked me.

I told him that I work for myself. I’m a writer and web developer/marketer and I run my own company. He looked crestfallen and he said, “My wife’s been trying to find a good, ‘work from home,’ opportunity, but all she keeps finding is these scams.” I told him that if they were looking for a way to work for someone else, it would be a challenge to find a legitimate work from home opportunity. “My secret,” I said, “is that I started my own company and I get my own clients. It takes effort and energy.” He went on to tell me that he has paid over $1,500 for a website business that was supposed to be, ‘turn key.’ He’s got the website all set up, but nothing is happening. I told him it’s because he needs to generate traffic to his website. Nothing happens until you start attracting traffic. He was quite irritated at the prospect of how much time and effort he would have to put in to start getting a good flow of traffic to his site. He thought that he would just get the website built and set up and that the people would just end up there and buy stuff. That elicited a good belly laugh from me, but he was serious.

I shook my head and wondered to myself, “Did he really think it was going to be that easy?” The reality is, if you want to build a business whether online or offline in a brick and mortar shop location, you’ve got to market your business to attract traffic whether it happens to be foot traffic to your store, or search engine traffic to your website. Yes, you can make money working from home, but you’ve got to be willing to put in the energy, effort and commitment to making it work. Don’t expect that you can set up a shiny, new website and instantly have people visiting it and buying from it.

When I shared some effective website traffic strategies with my cable guy, he said, “No way do I want to do all that work.” I told him about PPC, but he said he’s not investing another dime in this venture. So, unless by some feat of magic a bunch of people happen to stumble across his website it’s not going to do any better than it has been.

In my business I create content for clients who are using a content marketing strategy to attract traffic and leads. Today I just sent off a report that I wrote for a client who is going to use it to attract traffic and new subscribers to her newly launched website. Content marketing is a proven, effective strategy where you offer value first and give your visitors just a taste of what you have to offer. If what you have to offer resonates with them and provides an elegant solution, they will be back and they will inquire about your premium products or programs.

Running an online business is not easy, but it’s incredibly rewarding if you adopt a resourceful mindset and if you’re willing to be committed to doing whatever it takes to achieve success. Contact me today if you need fresh content for your blog or website. Please share your thoughts in the comments.

 

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Guest Post: How To Clone Yourself To Create More Income

By Yvonne Bynoe

As a coach or solo-entrepreneurs one of the biggest challenges that you have is that your income is directly tied to the number of customers that you can serve in a given day, week or month. For some of you, you’d literally have to work around the clock to earn a decent living. Rather than burn out, why not expand the ways that you can generate revenue.

There are three things that coaches and solo-entrepreneurs can do to “clone” themselves as a way to increase their incomes, without personally working with more clients.

1. Consider Hiring “Understudies”: 
In the theater understudies perform when the lead actress is ill. It’s a concept that’s perfect for many businesses. For instance, in many upscale hair salons, the owner only personally services a handful of clients—the ones who are willing to pay a premium price for her time. In this business model the majority of clients are delegated to understudies; these stylists and colorists are trained and supervised by the salon owner. Coaches and solo-entrepreneurs can easily use this model by hiring and training other people to use their signature systems with clients (people the owner brings into her business).

The main benefits of this arrangement are:

1) the owner can still work with directly with clients; and

2) there is more income generated because there are more service providers.

The only caveat is that the business owner has to ensure that her understudies  provide the same quality of service as she would. An array of businesses owners could use this or a similar model including: consultants, web designers, photographers, personal trainers, day spa owners, personal shoppers, aestheticians, virtual assistants, etc.

2. Create Service Packages: 

Stop offering single sessions and instead create bundles of services or ”packages” geared toward particular outcomes. You and I know that single sessions rarely solve your clients’ problems. It usually takes several sessions to accomplish most goals.  By offering a package you are actually providing more value to your clients by giving them a clear pathway to reach their goals. This strategy also allows you to ethically raise your rates; meaning that you receive more money per client.  Your package’s rate reflects the transformation that the client receives not your “hourly” rate.  Lastly, by offering packages you can request payment in advance; this alone could increase your monthly revenue by thousands of dollars.

To create packages think of 1-3  main goals or outcomes that your clients routinely seek.  Then create specific multi-session packages that achieve those results. Be sure that the packages’ names clearly spells out the aim of the package. Some ideas: ”End Your Sugar Cravings in 30 days” ; ”Attract Your Soulmate in 90 days”; ”21 Days to a More Productive Home Office”.

3.  Home study courses:
One of the things that entrepreneurs overlook is that many people want to learn in the privacy and convenience of their own homes.  What this means for you as an entrepreneur is that there is a big opportunity for you to provide your guidance and expertise, without actually meeting your clients.

I tend you use the term “homestudy” loosely.  A make-up artist can create a video (or video series) to teach women how to properly apply their cosmetics. Ditto for yoga, pilates instructors and personal trainers.  There are “how to” books and ebooks on nearly every imaginable subject.  If you’re not a fan of video or writing, then do a series of audio recordings could be just as effective.

Virtual classes and retreats are also a possibilities to work 1-to-many.  You have the ability to work with a group of people around a particular subject for any length of time from a few hours to a few weeks.

Homestudy courses are a gateway to establishing a long-term relationship with your clients.  Clients have the opportunity to test-drive your business—your methods and your results. If the client is satisfied, then she or he will want you work with you personally or will buy the next product that you make available for sale.

Yvonne Bynoe is an expert in holistic business and wealth development. She is the founder of the Business Alchemy System(TM). the proven, step-by-step program that shows you how to create a more profitable business…quickly.Click here to download her F.R.E.E. report “15 Secrets To Help You Charge What You’re Worth and Get It!” and to receive her weekly marketing and success mindset articles on attracting high-paying clients and catapulting your income.

 

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Your Ideal Client: How to Find Them, Target Your Niche and Refine Your Marketing Message

I had a client meeting this morning with one of my ideal clients who is working on launching a new initiative for her existing business. We were talking about marketing and I was trying to give her some ideas for narrowing down her niche so that she could refine her message and reach the clients that she was trying to attract.

She is a personal trainer, so potentially she could serve many different kinds of people, right? But this trainer is different from other personal trainers. She has her own style and approach to fitness and healthy living that she has been refining over the 20 years or so that she has been involved in the fitness industry.

In the process of rolling out this new product offering, it is necessary for her to create a profile for her ideal client so that as we begin to develop marketing materials, she will know exactly who she is looking for, and those people who are in her target market will resonate with her marketing messages and come to her.

Here’s a round-up of some articles that tackle this issue of finding your ideal client:

How Psychographics Strengthen Your Small Business Marketing

by Lisa Mininni

“Know who your audience IS, not just what they want… to find the ideal client.

Whether you’re starting up your business or have been in business a while, you must be exact to attract your ideal clients. However, when the going gets rough small business owners cast a wide net hoping to pull in someone. They quickly become disappointed when their prospect pipeline dries up.

One tool to keep that prospect pipeline full is your ideal client profile.

Your ideal client profile is the description of the person you would be happiest to work with. It focuses on a specific kind of client. One that reads your materials and is so mesmerized by your message they keep reading. It means that when you speak to them, they are compelled to. . .”

Read more: http://bit.ly/xVN9H5

Two simple ways to find your ideal clients

by Fabienne

“Wouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you?  That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible!

There are two basic ways to find your ideal clients and both methods work really well.

1. Find ways to pull your ideal clients toward you, inexpensively and in large numbers.

There is something you could offer, whether it’s a special report, a class or workshop you could create that your ideal clients would literally jump for. One important feature, is that whatever you decide on, it should be available free to prospects. This eliminates any. . .” http://bit.ly/yXc3Cv

How to Identify Your Ideal Customer

by April

“Remember that Your Ideal Customer Lights You Up

You can start to narrow down your ideal customer by knowing who isn’t your ideal customer. Start by making a list of the “not so fun” customers you’ve had in the past. This could be someone you liked but didn’t connect with. This could be someone who seemed interested in your services at first, but always had an excuse as to why she didn’t follow through. What characteristics do these customers share?

What customer experiences have lit you up? I want you to stick with the experiences that have made you jump out of bed in the morning to start working, enticed you to. . .” http://bit.ly/wSj3Uq

How to Find Your Niche, Determine Your Ideal Client, and Target Your Market 

by Online Business Coach Donna Gunter

“How do you find your niche, target market, tarket, niche market, ideal client? Whatever you call it, you need to define it for yourself to be successful in business. Whatever you want to call it, the way I define these terms is as follows: offering what you do best (your niche) to a group of people (your ideal client) who hang out together in some organized fashion who desperately need and will pay for what it is that you offer (your target market).

Most business owners are afraid to declare a niche or focus on a target market for fear of excluding people. Read this next sentence carefully: In order to be successful, your goal needs to be to exclude as many people from your business as possible. As a matter of fact, I do that regularly with my website. One of the primary goals of my website is to. . . “

Read more: http://bit.ly/wx9s2n

Who is Your Ideal Client? Do you know?

by Jennifer Bourn

“While getting started on brand strategy and design and website strategy with my clients, one of the first things I want to know is who the ideal client is. Who is the person the brand and website must resonate with and speak to. Who does it need to attract to my client?

How do you know who your ideal client is? Your Ideal Client is some one who:

  •  Has problems and challenges you can easily fix and solve with your eyes closed
  • Sees you as a valuable necessity they treasure, instead of a necessary evil
  • Likes you, appreciates your hard work, and will tell their friends, peers, and contacts about you
  • Will pay you what you’re worth and will be happy to do so because they know you’re worth it

But how do you find out exactly who they are?”

Read more: http://bit.ly/A0Onw0

Once you have a clear picture of who your ideal client is, what they want, what they hate, what keeps them awake at night, what is the solution that they are searching high and low for, you will be able to create marketing materials that are a perfect match to that audience.

One way to begin to speak the language of your market is to create a survey and ask them some questions about what they are looking for in the product or service that you have to offer. Read their responses carefully and pick out some of the language that they have used so that your marketing materials are written in a way that answers their questions using their own language.

Have you discovered your ideal client? How has defining the psychographic profile of your ideal client helped you in your business? Please share in the comments.

 

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Be Sure to Grab Your Seat: SistaSense Power Circle TeleSummit for Web Women Entrepreneurs

 SistaSense Power Circle Telesummit

Regular readers of this blog know that I am a big fan of LaShanda Henry, founder of Black Business Women Online. LaShanda is hosting another SistaSense Power Circle TeleSummit for Web Women Entrepreneurs, and I wanted to tell all of my readers about it. If you are a women entrepreneur with a business on the web you can’t afford to miss this fabulous event.

Are you ready to take your online business to the next level of greatness? The SistaSense Power Circle TeleSummit for Web Women Entrepreneurs is BACK by popular demand and its happening on March 1, 2012. LaShanda posted the registration page a few days ago and the virtual seats are going fast (BTW, there are only 50 seats available).

There will be a power house of speakers including some of your favorite business women from last year’s circle and 5 new women you need to have in your circle today! Speakers include: Pam Perry, Jai Stone, Richelle Shaw, Deborah Owens, Katrina Harrell, Beverly Mahone, Ananda Leeke, Tara Jefferson Pringle, and Artiatesia Deal.

The mission of this TeleSummit is to help women entrepreneurs take their online businesses to the next level with solid PR, branding, blogging, wealth-building, marketing, working with media skills and more. The Success of Your Business Depends on the Company You Keep! Get in Good Company by joining us for the next Power Circle – 12 Live Sessions + Access to all Replays –->> Use Early Bird discount code EAR10.

You don’t want to wish you were there and you don’t want to keep wishing things will just get better. Join us for the next all day Power Circle. To register today and get session details visit: http://bit.ly/ACOhQ8 and use discount code AFF10 if the early bird discount code has expired.

 

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Online Visibility: Are You Ready to Be Discovered?

Online visibility is all about being found online by the target audience who is looking for what you have to offer. With millions of other websites competing for your prospective clients’ attention, your challenge is to find a way to rise above the ‘noise’ or the many distractions on the Internet, and show up consistently where your target audience is already hanging out.

What inspired me to write this post today was a meeting I had this week with a prospective client. He found me on social media and while he has been cooking up his project, he has been observing what I’m up to online. He visited my blog, my Facebook profile, Fan Page and Twitter and then he sent me a Facebook Inbox message to ask about working with me. These days I have not been publicizing my consulting services too much because my schedule is full to overflowing with producing lots of content for my fabulous clients. But part of my vision for the life that I intend to create for myself includes doing more consulting, and speaking. In order to achieve success in those endeavors I must continue to build on my online visibility.

Towards that end I am preparing to be a guest on a radio show called, “Being, with Ron Ash,” on Wednesday, January 19 at 9am EST. Ron Ash is an author and Pastoral Counselor. This will be my third radio appearance, and the previous two interviews came about because the hosts found my website and resonated with my vision and mission. Ron also found me on Facebook.

So, I guess what I am trying to say here is that you’ve got to be relentless about your marketing. Get yourself out there! Write about the topics that you are passionate about on your blog. Take a stand for something that you believe in and defend it. There will be haters out there, but there will also be people who are attracted to your authenticity and sincerity. And to that last point, be who you are. The world does not need any more copy-cats. For so long I felt insecure because I was always comparing myself to other people and feeling like I did not measure up. Thank God I have learned to get over myself, let myself off the hook and learn to love myself for who I am–warts and all.

The best way to get discovered is to be everywhere all the time. Participate in social media, work your Facebook, Twitter and LinkedIn profiles. Network with your peers and get on the ‘radar screen’ of those luminaries in your field that you would love to work with. Comment on blogs. Contribute articles to the major publications in your niche or topic. Guest blog for a few of the high profile blogs in your niche. Submit press releases when you are doing something newsworthy, and, oh yeah, do something newsworthy! Submitting press releases is an amazingly effective way to generate buzz, which is what you really want.

While you are getting out there, make sure that your house is in order. Make sure of the following:

  • Your blog should look great and has lots of valuable content for your new visitors to consume.
  • If you will be sending our press releases, make sure you’ve got a ‘Press or Media’ page with links to your media kit on your blog.
  • Put your email list opt-in box above the fold and in the upper-right hand section of your website.
  • Create an engaging intro video about yourself and post it on your blog.
  • Create a Facebook Fan Page with a keyword-optimized title and post valuable content there.
  • Share your friends’ content and they will reciprocate.

Gaining online visibility takes time and commitment. It will not happen overnight barring your appearing on the evening news for some reason. If you intend to get discovered by prospective clients you’ve got to be willing to lay a strong foundation and put in the work required.

Remember, there is no one else out there like you. No one else can do the genius work that you were sent to this planet to do. If God has given you a vision then it is your responsibility to bring it to fruition. You would not be given the desire without also having been given the means by which to fulfill that desire. It is your job to take the first step in faith. Feel free to contact me if you want to talk about me working with you to boost your online visibility.

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Marketing Tips: Applying the Spiritual Principals of Seedtime and Harvest to Your Business Success

As a spiritually conscious business woman, I love it when I can take basic spiritual and Universal principals and use them to illustrate a business concept.  Marketing doesn’t have to be difficult or painful. It can actually be lots of fun and become a natural, organic part of your everyday activities whether you are online or interacting with people in person.

Steven R. Covey, author of, The 7 Habits of Highly Effective People,  writes:

“The only thing that endures over time is the ‘Law of the Farm.’ You must prepare the ground, plant the seed, cultivate and water if you expect to reap the harvest.”

When it comes to marketing, preparing the ground is all about creating demand and interest for your brand, products and services.

Planting the seed is about sharing yourself, your knowledge, your expertise, your personal sparkle (yes, guys, even men sparkle).

Cultivating and watering is building and nurturing real relationships with your market and your customer base. It’s creating a sense of community among your followers, and bringing a human touch to your interactions both online and in person.

This has nothing to do with the whole, “build it and they will come,” approach of thinking that people are just going to stumble across your site, fall instantly in love with your stuff and buy all of it on their first visit.  Anyone who has ever had a garden can tell you that it’s a lot of hard, sometimes back-breaking work, but there are few things as satisfying as enjoying the harvest—the fruits of your labors.

As we wrap up this amazing year, take the time to give some thought to how you have been preparing the ground, planting seeds, cultivating and watering the “crops” in your business. Remember whatever you feed or give energy and attention to will grow. Nurture complaints, worry, fear and a sense of competitiveness  and you will reap a harvest of lack. Nurture a strong sense of faith, openness and collaboration and you will be in the abundant flow and harvest positive results.

What are your thoughts about the law of the harvest?  What actions are you taking to change the kinds of seeds  that you are sowing in your business?

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Millionaire Mind Marketing Inspiration

A colleague invited me to attend a tele-seminar the other night that was hosted by T. Harv Eker, of Peak Potentials, and author of the NY Times Bestseller, Secrets of the Millionaire Mind. I’ve got the book, and I’ve been a fan of his work, so I listened in to see what he had to say. The program was about four of the most common money mistakes that people make.

As a business woman and a single mom who is responsible for myself and my three girls, I’m all ears when it comes to ways that I can avoid making mistakes around money. So, I listened in and I learned so much that I want to share a few nuggets with you.

First, let me just say that I love Eker’s passion. When you are teaching about a topic as fraught with issues and weird energy as the topic of money is, it helps that he’s got a vibrant, energetic, and enthusiastic approach that I find engaging.  I like his presentation style.

Here are three of the nuggets that I took away from this call that I wanted to share.  If these are useful to you, I recommend that you listen to the call as well. It’s all good stuff that will transform your financial life if you put it into action.

1.       Earn more money

While you might be tempted to say, “Duh,  who doesn’t want to earn more money?” Are you creating ways to earn more money in your life? We earn money in business by solving problems for other people, right? So, if you want to earn more money, solve more problems or solve bigger problems for people and they will pay you more money.  He also talked about not limiting your income by trading dollars for hours.

2.       Increase the value I provide

The next thing I took away was the resolve to add more value to the services that I provide for my clients. Harv said that in order to be successful you’ve got to give value first and let prospective clients experience the value that you offer.  I am going to look for ways in which I can save my clients money and time making each transaction with me a win-win where they feel that they got far more value than they paid me for.

3.       Major in marketing

Just last week I wrote a blog post about marketing phobia, for which I’ve gotten some really good feedback.  Can I just say that not getting past your marketing phobia spells a death sentence for your business. Eker says that we need to place ten times more emphasis on marketing and sales because that’s where the money comes into the business. You must become a marketing expert and get over any squeamishness you might be nurturing about putting yourself out there.  The world is waiting to hear about what you have to offer. Hiding your light under a bushel only succeeds in making you even more broke.

These were just a few of the things that I learned. I look forward to attending his seminar where I’ll learn lots more about how to grow wealth in this shifting economy.  If any of this sounds interesting, you should check out T. Harv Eker’s site, http://www.millionairemindintensive.com.  I don’t benefit in any way by you checking this out.  I just find Eker to be a fabulous resource, and what he shares can liberate and inspire many people who could use some help these days.

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