As a freelance consultant, my current clients are the center of my business. Some small business people struggle between the need to acquire new clients while keeping their current clients happy.
It costs far more to acquire a new client than it does to maintain one, so I choose to do whatever I can to offer the best service to the clients that I have managed to attract to my business. I have been blessed with some fabulous clients, so I do all that I can to make sure that they are happy and that I am doing all that I can to meet their needs.
I have learned the value of keeping my current clients happy, so in this post I wanted to share five tips on things that you can to retain your clients.
1. Meet your deadlines
You should always under-promise and over-deliver when it comes to completing projects for your clients. This not only provides value for them, but it shows them how much you appreciate their business.
Manage your workload so that you can comfortably meet deadlines and still produce quality work.
2. Say ‘Thank You’
Find ways to show your clients how much you appreciate their loyalty. Give them something of value related to the service that you provide that will help them meet their business objectives. Speak highly of them in a public setting, re-tweet their Twitter messages, leave positive comments on their site, and recommend them wherever appropriate.
3. Always provide the best customer service
If a problem comes up, do your best to resolve it to the client’s satisfaction. Remember that the customer is always right. Show how much you value their business by going above and beyond to rectify any mistakes or misunderstanding.
4. Check in on them
Communicate with your clients occasionally and see if there is anything you can do for them. Set up Google Alerts for your client’s company name and shoot them a message when they have good news, or a mention in a magazine or a major website.
5. Ask for their feedback
Don’t be shy to ask how they are feeling about your work. Get their feedback to find out if they are satisfied and if they have any thoughts about things that you could improve on to make for a better experience or produce a better project for them.
Another benefit to keeping your current clients happy is that they are more likely to refer you to their colleagues. I was thrilled recently when one of my clients referred me to a business colleague of his. This referral has become a solid customer and a joy to work with.
People just enjoy being appreciated, and in a world where your competition is just a click or two away, forging lasting and loyal client relationships is an effective way to make sure that your business stays on track.
What are your favorite ways to show your customers and clients how much you appreciate them? Share your input by leaving a comment.