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Blogging is a personal publishing format that allows you to be able to have your own platform for sharing your ideas with the world. Reading feedback from visitors is quite rewarding and makes it worth all of the work and effort that goes into producing a quality blog.

But sometimes there are those days that your Mamma warned you about. There are days when life gets to be overwhelming, you’re exhausted and beaten down and the baby needs a new pair of shoes.  Sometimes you wonder what the heck you were thinking when you started that blog. What made you think you’d have time to post every day or least every week?

Well, gentle reader, I’ve got some fabulous news for you. I find myself in the same boat as you. I’m a blogger, a mom, and I’m running a business from home. My days are full to the brim, so if I am not strategic with my time, my blogs can slip off the radar and languish for days while I’m scrambling around after my girls, or knee-deep in a client project.

Since we all face the challenge of how to fit our blogging tasks into an already gloriously full day, I’ve come up with some tricks and strategies that you can use to develop productive habits, which will allow you to make the most of those little snippets of time in your day to get your blogging done.

I’ve heard it said that we teach what we most need to learn, and that is indeed the case with me because one of my biggest challenges has been keeping fresh posts on my blog. So, here are some tips and for writing and blog posting that I try to follow:

1. Keep a notebook handy

Here’s a perfect example of this tip. As I write this, I am sitting in the laundry room doing laundry. Because right now I live in an apartment that does not have a washer and dryer, I have to schlep my clothes to the local laundry. But, while I sit here waiting for the wash cycle to finish, I’m getting this blog post written because I brought my little mini-Netbook with me.

Get a small notebook, use the notes feature on your phone, or like me, keep your mini-laptop handy and jot down ideas as they come to you.

2. Stay in ‘Idea seeking’ mode

Keep your eyes and ears open for what is going on around you. How can you incorporate the events of your life into your blog posts? Just this week I got my first complaint on my email subscriber list. It threw me for a minute, but I got back on track quickly and turned it into a blog post.

Are you facing a challenge in your life? Find a way to share what you are learning without sharing too many of the personal, gory details. When there are big stories in the news either in your local area or nationally find a way to weave larger story into your blog posts if it’s appropriate.

Use your notebook and capture those ideas. You may not use all of them right away, but at some point you’ll be stumped for something to write about, and you can consult your notebook for some new ideas to write about.

3. Schedule specific blogging tasks

As a blogger you’ve got to do the following tasks over the course of a week:

• Write blog posts

• Share blog posts

• Market your blog

-social media marketing

-blog directories/communities

• Research

• Blog maintenance

- install, update plugins

-stats reports

-comment moderation

-database backups

• Network/build community with other bloggers

I’m certain that there are more tasks, but this is all that came to my mind. All of these things need to be done in order for your blog to run smoothly, so plug each of the tasks into your calendar and designate how many minutes you will set aside to complete it.

4. Write titles and outline posts in batches

In your research time, come up with some working titles of blog posts that you plan to write over the course of the coming week. Now, when you sit down to write, you will not be facing the dreaded blank page or screen. If you don’t have a hot topic to write about at the moment, look at your batch of working titles and start from there.

5. Write posts in batches

Take your list of titles and post outlines and write up a few posts in advance. Set them aside and come back and edit, proofread and format them in batches and, if you are running WordPress, you can publish them all at once scheduling the exact days and times you want each one to go live.

6. Utilize guest bloggers

Do you ever need a break from blogging, say for a vacation? Wouldn’t it be cool if someone else would write a blog post for you every now and then? Well, in exchange for a link back to their blog, guest bloggers will write a unique blog post for your blog. Is there a particular fan of your blog who always writes thoughtful, cogent comments, and who has a blog on a related topic to yours? You might send them a quick email and see if they might be interested in a guest blogging gig.

There are also several forums where bloggers seeking guest bloggers, and bloggers seeking blogs to guest post with hang out and help each other out. Here are two that I use:

http://BloggerLinkUp.com/

http://myblogguest.com/

7. Find ways to make it fun

Do you remember why you started blogging in the first place? Try to stay in touch with that initial excitement and use that energy to make your blogging tasks something you get to do rather than so much drudgery. Challenge yourself to a solid week of daily posting. Join a 30 day blogging challenge or start your own. Set specific goals for how often you will publish posts, and then create little rewards for yourself when you meet those goals. You know what motivates you, so use that to your advantage.

I’m in the 31DBBB challenge right now, and one of our tasks for the challenge is to find a blogging buddy. Develop a collaborative relationship with another blogger and challenge, encourage and support each other to make your blogs the best that they can be.

I recommend being patient with yourself as you develop these new habits. See which ones work for you and go with those for awhile and see if your blogging productivity improves. Number seven is the most important here because if you view your blogging responsibilities as chores or another “must do” task it will feel like drudgery.

When you come to view blogging as something fun and exciting that you get to do, you will be more likely to put all of your positive energy and enthusiasm into the task. Your passion for your topic will be apparent to your visitors and attract more visitors to your blog.

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How do you handle subscriber complaints from your email list community? Do you take it in stride as a part of doing business, or does it freak you out a little bit and send you scrambling? I must admit to the latter, but I am learning to grow a thicker skin, get over myself and realize that you can’t please all of the people all of the time, and that making mistakes sometimes is part of being human. In this post, I’d like to explore the idea of handling complaints, and what’s the most fruitful way to resolve an issue and move on with your day so that you don’t end up in a bit of a tizzy as I found myself the other day.

In addition to my RSS feed, my visitors are invited to subscribe to my email update list where I send an email about once a week with updates about what I’m up to in my business, I share things I’m learning, little victories and course corrections as I make them. BTW, this is a double opt-in list, meaning that subscribers first fill in a form with their own email address and then they click on a confirmation message in their inbox to complete the transaction.

So, I was poking around in my Aweber email management account setting up a broadcast message when I saw a bit of orange highlighting around one of the numbers in the stats for one of my email lists. It turns out that was in the ‘complaints’ column. “OMG!” I thought. Someone had complained about one of my emails. My heart started to beat very quickly as I opened the broadcast message in question, and it was typical of the kinds of messages I normally send, and until that particular incident, there have been 0.0% complaints. I was baffled, so I dove into the Aweber knowledge base to research what this was all about and find out what I could do about it.

But I learned that if a subscriber reports your email messages as spam to their ISP, Aweber will automatically delete that subscriber from your list. So, I took a step back and took a breath and realized that you really can’t please everyone all of the time. I will never know what it was in that email that might have pissed that subscriber off to the point that they would report it as spam because that’s a pretty serious complaint and too many of them can cause your ISP to shut you down.

When I looked at the situation I understood that there was really nothing that I could do about it, so there was no point in getting all anxious about it. If a person had complained to me directly, I could have handled it and settled it with them personally and done whatever was required to make it right, learn from it and then move on. But there is no way to address an anonymous complaint, so I decided not to let it get to me.

So, I guess what I’m trying to do here is to share this as a “teachable moment.” When you have a business where you will be dealing with the public, you will have complaints. There is no avoiding it. All you can do is deal with them and move on and not let it freak you out. Establish a policy for how you will handle complaints to make things right with the customer. Discuss the issue with your team, and if it was indeed a mistake that was made, take the opportunity to learn and grow from it.

As far as my email subscriber list goes, I am going to take this opportunity to send a little survey (which I will address in another post) so that I can get a clear idea of what they want to see more of from me, and what I should avoid. This way I can provide the best information possible for my subscribers.

But in the end some people just like to grumble and gripe and they are difficult to please. You can’t lose your confidence or cool when you come across these kinds of people. I say keep your head up and keep on plugging away and offering your very best.  Some people will appreciate it, and some will not, but as long as you always put forth your best effort you are a winner.

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Writing for the Web

Writing for the web is not the same as writing for print. If you are going to be writing content that will be consumed online there are a few concepts that you need to get clear on. By now most people understand the fact that we don’t read text online in the same way that we read text in hard copy such as a book or a newspaper that we hold in our hands.

People tend to skim online copy very quickly with their eyes.
The Internet is by nature fast moving and bright and shiny. Our brains and eyes move hyper-fast when we are online and if what we are looking at does not appeal to us, we can quickly get rid of it within a nano-second by clicking the next link.

As writers, we need to get in touch with the way our readers engage with our work online so that we can create a product that will be both useful and enjoyable by those who consume it. You want to craft content that makes your readers stop long enough for you to convey the message that you are trying to send. Your words must draw them in so that they can consume your content and in exchange for their attention you must fulfill the promise of supplying the information they were searching for.

Write for human readers but with SEO in mind.
Another unseen audience that is consuming our content online is the search engines. Since our human readers’ eyeballs are our most important audience we write for them, but it’s also important to keep the principles of SEO, or Search Engine Optimization, in mind as we create web content.

Since many of us learned to write prior to the Internet age, there are a few specific strategies that we can employ in order to be effective at online writing.

• Do Keyword research and write content that focuses on one or two keywords while delivering concise information that the end user is searching for.
• Link to other related pieces of content within the site that add to topic.
• Link out to related authority sites that have high search engine rankings and provide additional information for your reader.
• Use images that illustrate your point and break up the text on the page.
• Write in shorter paragraphs allowing for sufficient white space on the page to give the reader’s eyes a place to rest.
• Use bullets and call-out boxes for the skimmers to grab information quickly.
• Use meaningful sub-headers to introduce ideas.

Tips for sharpening the saw:
This is a list of five tips that can help you to improve your online writing skills, but this does not pretend to be an exhaustive list. You’ll want to keep learning and constantly strive to improve your craft over time–’sharpening the saw’ as Steven Covey calls it.

1. Read excellent writing
While it might sound far too simple and obvious, but reading good writing is really the best way to improve your own writing skills. Read widely on diverse topics. Pick authors whose writing style you admire and read several of their books. Get suggestions for good reads from fellow book-lovers, or make friends with your local librarian.

Here are a few blogs that feature both excellent writing and compelling content for writers:

• http://www.copyblogger.com/
• http://www.problogger.net/
• http://www.stevepavlina.com/blog/
• http://sethgodin.typepad.com/
• http://www.doshdosh.com/

2. Join a writing group
This can be tricky because a really good, established writing group can be quite challenging to find. You may end up starting one of your own, but find a group of fellow writers of varying levels of skill and accomplishment where you can share your work and get honest feedback on how you can improve it.

There are tons of writing groups online, but I prefer live groups because it gives you the chance to interact with other writers and create real relationships with real people who share your interests. Check out meetup.com to find a local writer’s critique group, or search online writing forums to find local writing groups.

3. Take a class
Visit your local University or Community College’s website to see if they offer an online writing class. It may, oddly enough, only be offered online, but you can find some live online writing classes as well. Other resources for online writing classes include:

• The Education Portal has an article with links to 10 Universities that offer free online writing classes

  http://education-portal.com/articles/10_Universities_Offering_Free_Writing_Courses_Online.html

• The Gotham Writing Workshop

  http://www.writingclasses.com/

• Wrter’s Digest University writing classes

  http://www.writersonlineworkshops.com/

4. Hire a writing coach
Working with a writing coach is an excellent investment. If you want to write a book, but you would like to polish up your writing style, a coach can help you to get motivated, get unstuck, create a writing routine that works for your lifestyle, and most of all hold you accountable to the goals that you have set for yourself.

• http://www.writingforward.com/category/writing-help/writing-coach
• http://writingcompanion.wordpress.com/2007/11/27/writing-mentor-coach/
• http://www.genreality.net/ten-reasons-to-hire-a-writing-coach

5. Practice, practice and more practice.
“A writer writes,” as they say. Write something everyday. Set a daily word count goal that you feel that you can stick to, but that will also force you to stretch yourself a bit. Commit to meeting this goal, but don’t beat yourself up when you don’t. Just pick up where you left off. Keeping a daily longhand journal can be therapeutic and help you clear out what’s on your mind so that you can focus on creating good writing.

Keep a blog where you write about whatever inspires you. Write a new post every day and before long you will begin to notice that you are developing a unique style that your readers will come to enjoy.

Additional Writing Resources:

• http://www.webanddesigners.com/20-ways-to-improve-websites-readability
• http://www.problogger.net/31-days-to-building-a-better-blog/
• http://www.lifehack.org/articles/lifehack/fifty-50-tools-which-can-help-you-in-writing.html

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If you are using article marketing to drive traffic to your blog, and you have not yet tried Scribd.com, you are missing out on a fabulous traffic source. Scribd is also a good resource for selling your eBooks, and establishing your credibility as an expert in your niche.

Called the, “Youtube.com of documents,” by Business Week, Scribd.com is a document sharing social media website where you can upload documents in several formats including .pdf, presentation or word processing documents for anyone to discover and read online or on mobile devices. After you have published a document you can get live statistics on page views and downloads.

Scribd.com is a vibrant community of users that make up the largest social publishing and reading website in the world according to their ‘about’ page. Through connections with Facebook and Twitter, and search engines like Google, a vast variety of free and paid documents are shared around the globe.

Discover a new audience for your articles
What this means for you as an article marketer is that you’ve got a whole new audience with which to share your articles and get exposure for your blog and your products. One of the limitations of the traditional model of article marketing has been the strict limitations that some of the better article directories place on writers.

Get more back links and targeted traffic to your blog
When you use social networking sites such as Scribd to publish your articles and eBooks you can put anchor text links in the body of your article allowing you to get more back links along with some nicely targeted traffic. If you know anything about Search Engine Optimization you know that the more, high quality, relevant back links you have to your site, the more important Google considers you to be.

Here are five quick tips to help you to make the most of scribd.com in your article marketing efforts:

1. Use a different profile for each topic/niche that you publish in. There is a ‘More from this user’ box on your profile page that allows viewers to see all of the previous documents you have published. If you have some articles on list building, some on fly fishing and another on porcelain doll collecting, you may come across as a dabbler and not a knowledgeable expert in any of those disparate topics.

2. Format your articles so that they are visually appealing. There will be a snapshot of the first page of the document. Make sure that you spell check and format the document so that it looks clean, professional and error-free. Use images where appropriate. Use Keywords in the title.

3. Tag documents with relevant keywords. Use the free Google Adwords Keyword Tool and enter your main keywords. Select 20-30 related keywords appropriate to your article’s topic and add them to the ‘tag’ field separated by commas.

4. Write a clear, thorough description using keywords. People will read the description to decide if they are going to click on your document to read it. The description will accompany the title in the search results, so make sure it contains a brief synopsis of what they will find in your article.

5. Integrate with Facebook, and Twitter. There are buttons that you can click that will integrate your profile so that your Facebook profile and Twitter feed are updated whenever you add a new document to scribd.com.

Follow these five tips and you should see a nice flow of traffic to your blog when you publish documents to scribd.com. If you’ve used Scribd.com, please share your impressions.

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Today I attended the CHAMPS Links Lunch, which is a local small business networking group that meets once per month at a local restaurant. They meet to network and discuss the challenges that local small businesses face. As a ‘solopreneur’ writer who spends the majority of her time in the house in front of the laptop, this was a fabulous opportunity to get out and mingle with other small business people.

Washington, D.C. might appear to be a big city from the outside, but you don’t live here very long before you discover that it is a city of several distinct neighborhoods. I live near the Capitol Hill neighborhood. I lived ‘on the Hill,’ when we first moved here, but I have since moved just a few blocks away, and over a bridge that is a dividing line, which in many ways, can be compared to a ‘Berlin Wall’ of sorts in this city.

Washington, D.C. is made up of distinctive neighborhoods, and Capitol Hill is one of the most close-knit, exclusive, ‘clickish’ neighborhoods in the city, and I love it. It is very much like a small town in the shadow of the larger city. I have learned that many of the small businesses in Capitol Hill are very insular and they tend to be a bit leery of outsiders at first. But once you’ve been around for awhile and they get to know you they are wonderful, warm people who are willing to be supportive.

I want to feel more apart of this vibrant community, so I decided that it was time to get out of the house, come from behind my laptop and mingle with some real people for awhile. My typical workday consists of writing and marketing, talking to clients on Skype, emailing other clients and marketing my blogs and my clients’ sites. I would love to be able to offer my services to some of the small local businesses, who are riding out this recession just like the rest of us, and might benefit from getting increased exposure online.

At Today’s CHAMP meeting, I met a health & fitness instructor, two financial planners, a wardrobe stylist, an attorney, a local ISP, an acupuncturist, and an ad executive. We had lively discussions about how one might get their foot in the door in the Capitol Hill business community, the advantages of owning your blog verses starting out on a free platform such as Blogger. We talked about how to leverage Linkedin as a way to make connections and reach the right people, and, of course, we discussed the vagaries of Twitter and how you can use it along with blogging to get your message out and gain exposure.

I plan to join CHAMPS and participate in more of their activities because it’s just a great way to meet other local business people. Another unanticipated bonus was that I got so many article ideas from that meeting my mind is fairly bursting right now.

Bottom line–local networking is a good thing. My recommendation is that you should look up your local small business networking organization and attend a meeting. Join your local Chamber of Commerce and get involved locally. It’s an opportunity for you to contribute your knowledge, meet other local business people and learn a thing or two in the bargain.

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Blog traffic equals money if you have monetized your blog. There’s no use in mincing words about it. If you’re blogging to generate revenue, then getting more traffic and exposure for your blog should be your primary task.

Blogging is a great way to promote ‘Brand You’, and your products and services. It’s a great way to engage with your market and create a dynamic conversation between you and your prospective customers.

But when your blog is one out of millions of other blogs on the Internet, you’ve got to find some creative ways to stand out from the crowd so that your sparkling prose can actually be appreciated by the masses.

Here are five tips for getting more eyeballs on your page:

1. Write excellent content
Content is what blogging is all about, so make it worth reading.
Keep it clear and concise.
Write in short paragraphs.
Edit ruthlessly.

2. Make it easy to share your content
If a visitor really likes one of your posts, make it easy for them to share it with one click. Use a plug-in that allows them to post to several social media sites without any hassle.

3. Participate in social media
Create a profile and a Fan Page on Facebook and be active in groups on the topic of your blog. Join Networked Blogs on Facebook and visit, comment on and rate other blogs.

Create a profile on Twitter and link back to your site. Selectively follow people that have an interest in your blog’s topic or related topics. Share useful information and be a resource.

4. Be a guest blogger on other blogs
Find popular blogs on a similar topic to yours and develop a relationship with the author. Offer to do a guest post on their blog. You’ll get exposure from a new audience and if they like your post they’ll visit your blog.

5. Submit your blog to popular blogging directories

• Technorati
• Blogcatalog
• Blogtoplist

The most important tip of all is to have fun with your blog. Don’t be shy about revealing your passion for your topic. Your genuine enthusiasm will radiate out and attract visitors in droves. Your authenticity is a magnet to those who share the same interest, so let it shine and you’ll see a steady flow of visitors to your blog.

You’re invited to subscribe to my email update list where you’ll get lots of free tips and resources in your mailbox.

What are your most effective ways of getting traffic to your blog? Speak your mind.

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Leading up to my first teleseminar, Monetizing your Passions: The Truth about Making Money with Teleseminars, (Wednesday, February 4th at 1pm EST) when I will be interviewing the fabulous Kathleen Gage, Internet marketing and publicity expert, I share this guest post with you.

Holding live workshops and seminars are a great way to build a business. However due to current economic trends, the traditional methods of holding and conducting workshops make it very difficult to execute and get participation. In addition, the costs involved in getting a venue, audio visual aids and providing refreshments for the participants make it quite expensive and there are many factors that could prevent the event from being successful and profitable.

This explains why businesses are moving towards teleseminars as a way of holding workshops and training sessions. Attendees simply have to dial in to a bridge line or click onto a website URL and listen to the presentation.

The cost of holding a teleseminar is fairly reasonable and the return on investment amazing. Not only myself, but many people I know have had a profit margin of as much as 97%.

However, this didn’t happen by chance, it happened by having our systems in place.

WHY TELESEMINARS ARE SO POPULAR
Participants like them because they can join in from anywhere in the world without having to travel. If the call is recorded they can listen at their leisure.

For organizations and online businesses, teleseminars are more than just sales pitch; they provide a unique route to building a business.

You can effectively use teleseminars to demonstrate how to use a product, conduct training, hold group coaching sessions, answer questions, recruit people, or provide tips so that people get more information on the product or service you are offering. Additionally, teleseminars are great lead generators.

HAVE A PLAN IN PLACE
However, before rushing to hold a teleseminar, make sure you have a plan in place. Teleseminars are an important aspect of marketing a business. In order to promote your business and help it grow, you need to take a long-term approach. This is the only way you can build a reputation as an expert and in the process build your business.

Here’s a very simple strategy. Hold a teleseminar each month to offer help, advice and disseminate valuable information that is of interest to your current and prospective clients.

Make sure you offer valuable knowledge and insights. Once people realize the value of these teleseminars you have positioned yourself as someone they can trust and will want to do business with.

Kathleen Gage
The Street Smarts Marketer™

KathleenGage.com

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