Tag Archives: Search engine optimization

Content Marketing Tips Infographic for a Constantly Shifting SEO Landscape

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When things are constantly changing around you it can feel a bit chaotic at times and leave you feeling dizzy and confused. With all of the changes to the Google search algorithm, content marketers can feel like they are not sure where to turn next. Well, today It is my intention to share some tips that will help you feel a bit more stable in spite of it all.

The good news is that there are some things that will never change, and that is the basic fact that Google will always reward you for creating consistently fresh, relevant and well-written content. If that’s the kind of content you produce then you can take a deep breath, wipe your brow and keep on writing.

If, on the other hand, you have been ascribing to the school of cranking out a ton of sub-standard, spun content that’s been written offshore then this blog post has some news for you.

Sekari Search & Social Optimization has come out with a spiffy new infographic that visually illustrates what you should be doing when it comes to content marketing. It covers SEO, conversion optimization, tips for creating highly shareable content and much more.

You’ll discover that Facebook & Twitter are still to most popular social media channels, with Google+, blogging, Youtube.com and LinkedIn following behind.

What you can take from all of this is not really news rather it’s a reminder that best practices still work best despite and all of the changes–you should keep on creating quality content and sharing it in social media, on blogs and on quality content directories.

 

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Online Visibility: 11 Ways to get More Exposure for Your Blog in 2011

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Bloggers might sometimes get the feeling that they are fighting an uphill battle because theirs is just one of millions of other blogs out there competing for the attention of their prospective audience. But if you develop a solid marketing plan for your blog and take consistent action toward the goals you set daily, weekly and monthly, before you know it, your Alexa rankings will be falling and your Google page rank will begin to rise which means you’ll be attracting more visitors.

Let’s dive right in to 11 tips for getting your blog seen more in 2011:

1. Post consistently

Having a consistent posting schedule gets both your readers and the search engines used to visiting your blog more often.

2. Know the basics of SEO and how to optimize your blog and your posts for the search engines.

If you are running a WordPress blog there are several free plugins that will help you to maximize your blog’s SEO from both a structural and a content perspective. Optimizing your blog helps you get more traffic and better search engine rankings.

3. Comment on other blogs in your topic

Visiting other blogs in your niche or topic, reading the posts and leaving relevant comments is an effective way to increase your visibility with both the blog’s author and your fellow commentators.

4. Guest post on popular blogs in your topic

Guest blogging gigs are a great way to create a win-win with other bloggers in your niche. You help them out by providing content that is suited to their blog and audience, your presence on their blog helps get you exposure with a whole new audience, and the readers get to experience a new perspective.

5. Send out press releases

Whenever you are planning a news-worthy event, send out a press release. Not only might you attract media attention, but you’ll get a ton of high page rank back links to your blog and a nice, if short-lived, flow of traffic to your blog.

6. Host a contest/giveaway

Who doesn’t want something for free? Host a contest or a giveaway where you offer up a valuable product or service in exchange for your readers helping to spread the word about your blog.

7. Join or host a blogging challenge

A blogging challenge can have many benefits including increased exposure for the host and the participants, you get motivated and inspired to blog more to keep up with your fellow challengers and you get a little traffic boost and more comments as other members of the challenge make the rounds to the various blogs.

8. Offer a free product

If you are building your opt-in email subscriber list, offer a free product for visitors to your blog who sign up. Invite subscribers to share your premium with their friends and make sure that it contains a link back to your blog.

9. Be active in social media

Work your Facebook, LinkedIn and Twitter profiles to send traffic back and forth. Use a Facebook Fan Page to share valuable tips and info with your audience, host events and invite your followers and be a trusted resource that people want to follow.

10. Video marketing

Video marketing is an incredibly powerful way to gain some valuable exposure online. Create a series of videos containing useful how-to tips, recipes, instructions, or advice. Include a link back to your blog in the description box and a compelling call to action in the video. Share your videos on all of the top video sharing sites for lots of traffic and visibility.

11. Article marketing

This tried and true strategy is still effective today, but you’ve got to be committed to creating a high volume of quality articles with links back to your blog. Write articles for some of the top websites in your industry to establish yourself as an expert and draw attention to your blog.

As you focus on increasing your online visibility remember those qualities that make you unique and set you apart. There really is no competition because you are one of a kind. The goal then is to get yourself out there in the marketplace of ideas so that you can shine your brilliance for the world to see. Being modest and shy will not serve you, so if you don’t have the gumption to get out there and share what sets you apart then you may as well fold up your tent and go home.

If you have a vision and a mission to accomplish, then it is your responsibility to share the message that you have been given with a world that is waiting to hear what you have to say. Make 2011 your year to break through. Those who succeed are those who never give up working towards their goals.

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Social Media Optimization: Strategies for Maximizing Your Social Media Presence

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Social media marketing can no longer be called a passing fad. If you look at some of the big players such as Intel, Honda, Coca Cola and thousands of other brands both large and small, who are using social media to engage with their audience and increase brand awareness, you’re sure to discover that social media can help you to expand your brand, interact and engage with your target market and grow your presence online.

With social media sites such as youtube.com becoming the second most popular search engine, and Facebook growing larger than the population of some countries it’s time to stop ignoring its impact and start embracing the potential of social media to have a positive impact on your bottom line when done right.

So, what is social media optimization? It’s all about optimizing your online presence to take advantage of social media’s potential to grow your business and expand your brand. Just as SEO optimizes your website to attract organic traffic from the search engines, SMO seeks to optimize your site to receive targeted traffic from social media sites. In this article we’re going to look at some ways in which you can optimize your sites and your profiles to boost both your search engine rankings and expand your reach and influence online.

1. Your Website

If you don’t already have one, create a blog which is optimized for your primary keywords.

Provide an email list opt-in form where visitors can sign up and learn more about who you are and what you have to offer.

Make it effortless for your visitors to share your content on social media by providing sharing buttons, Twitter apps, and Fan Page ‘Like’ boxes.

Provide an RSS feed so that visitors can keep up with your new content.

Use video to educate, entertain and inform your visitors.

2. Your Social Media Profiles

Make sure that all of your profiles are 100% complete. LinkedIn profiles that are complete rank higher than those that are incomplete.

Post a good, clear photo of yourself in your profiles (people don’t create relationships with a logo).

Create compelling content that your visitors will want to share.

Focus more energy on giving and providing value than you do on advertising your wares.

Present yourself as a trusted authority, and people will be attracted to what you have to offer.

3. What is your plan of action for social media?

Clearly articulate what you specifically hope to gain by being involved in social media.

Do you want more traffic to your website?

Are you trying to engage with your audience and create relationships?

Do you want to build a community around your ideas?

Are you trying to provide customer service?

After you establish those goals you can determine how you will measure success.

Go over these items and take an assessment of where you are right now with social media optimization and take a few actions today that will move you one step closer to having an online presence that is optimized to make the most of your connections on social media sites such as Facebook, Twitter, LinkedIn and Youtube.com.  Use these ideas to come up with a single goal to start with and then work towards achieving that goal as you expand your vision.

Social media marketing is an effective way to get your brand out there, get found and grow your online presence and your business. Are you making the most of this golden opportunity?

Want to get more involved with social media, but you don’t have the time, or the expertise to do it right? Ask about our social media management services. Contact me at ebb567 [at] gmail [dot] com.

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