Tag Archives: Website

Guest Post: What Are The Benefits of Having An Ecommerce Website?

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With the growth and development of the Internet, almost every person shops for one thing or another online. The Internet has grown into a billion dollar platform for industries to sell their products and services. Moreover, it gives a global market to even small businesses who did not have the budget to expand and reach a wider audience. Ecommerce not only includes products, but also services which were earlier limited to only brick and mortar stores. People have started buying airplane tickets and tour packages from the Internet rather than visiting a broker and paying commission. The best part is that it is not only consumers who have gained benefits from Ecommerce. Even business organizations have made huge profits since Ecommerce came into existence. Online retail and wholesale is here for the long run and it is beneficial for a business organization to understand the various benefits of having an Ecommerce website.

In this article, we will tell you about some basic benefits of having an Ecommerce website. Most of the Ecommerce web designers UK believe that an Ecommerce website is vital for every business organization’s growth and development. Moreover, experts believe that in this cut throat competition, an Ecommerce website is needed for the survival of a business organization.

Four Benefits of Having An Ecommerce Website For Your Business:

1. Easy access – Almost every person who uses a computer has access to the Internet. Therefore, it is very easy to access a lot of different websites in a short period of time. Moreover, websites can be accessed from anywhere and everywhere. Your customers do not have to take time out to visit a physical location. They can check out number of different options for a product from the comforts of their homes and this results in a lot of potential customers looking at your products every day.

2. 24/7 accesses – Online shopping has been able to attract a lot of customers because of the fact that people can check out products according to their own convenience. There is no particular time frame in which you can check products and services. When you are shopping on the Internet, you can do so at any given point of time according to your needs and preferences. Moreover, this is also beneficial for business organizations as they do not have to work in standard business hours. Their products are online 24/7 and can be bought anytime.

3. Interaction with Customers – An Ecommerce website gives a wide range of options to your customers. They can look at all your products at the same time. Moreover, it is very easy to give feedback on the Internet. With an Ecommerce website, you will always be updated about the needs and wants of your customers. You can easily interact with your customers through your website. This will ensure better quality products and you will be able to provide your customers exactly what they want.

4. Cost Cutting – Most of the ecommerce web designers UK believe that you are able to cut down costs because you do not have to spend any money on store management or intermediaries. You can directly deal with your customers and provide them with high quality products at cheaper prices.

 

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Pinterest Marketing: 3 Tips for Attracting Pinterest Traffic to Your Blog

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Pinterest featue in Metro - 27th February 2012

(Photo credit: Great British Chefs)

Have you been enjoying the guilty pleasure of pinning images and creating boards on Pinterest, but wish there was a way you could use it to benefit your business? Pinterest is the hottest social media property out there right now. It’s gained faster adoption by users than any other social media platform. For example, the InQbation blog says, ‘Pinterest Most Successful Startup Company on the Web in 2012.’ Lemon.ly created an infographic that illustrates the statistics related to this fast growing, social media platform.

Here are some Pinterest stats:

  • Over 10.4 million users
  • They hit 10 million unique monthly visitors faster than any site in history
  • Pinterest generate more referral traffic to websites than Youtube, Google+ and LinkedIn.com combined. Source: lemon.ly

If you’d like to get some insight on how you can leverage all of that traffic and re-route some of your ideal audience to your blog, here are five tips for attracting traffic to your blog using Pinterest.com:

1. Find out what kinds of images your visitors like to pin

Jessica Kupferman, of Badass Biz, wrote this guest post on Denise Wakeman’s business blog, ‘Top 5 Reasons You Need to Use Pinterest with Your Blog.’

I like tip #4, which shares a link that you can use to find out if visitors are pinning images from your website: http://pinterest.com/source/yourwebsite.com (replace /yourwebsite with the URL to your blog.) This will give you an idea of what your visitors are pinning (if at all) and what they are not pinning from your site. Source: http://bit.ly/HHV5YJ

2. Discover what gets pinned and re-pinned the most

Rather than link to a specific article, I’m sharing a link to an entire site that is a fabulous resource for learning about marketing and selling on Pinterest.com. Marketing on Pinterest, is a website authored by marketing specialist Jason Miles, and it covers topics such as Pinterest traffic tips, infographics, and he offers a 10-part video boot camp.

His, ‘Pinterest Traffic Tip #18,’ asks, “What content gets re-pinned the most on Pinterest?” He also includes an image that captures the main points of the tip that can be shared on Pinterest. This illustrates how you can leverage Pinterest’s visual focus even if you’re selling information products. You can create compelling visual images, graphic book covers or product shots and share them with your followers.

3. Customize the images you share

If they are popular and appealing, photos and images can be pinned and re-pinned dozens of times. But this can lead to the link to your website getting lost when visitors do not follow the custom of pinning from the source as opposed to simply clicking that re-pin button. Create a watermark of your logo and/or your website’s URL to include in each image you share on Pinterest. This will make sure that those who are re-pinning your image know exactly where it came from and how to get to your site for more information.

This comes from tip #4 of Michael Chizbuzor’s article, ‘Pinterest and Twitter: 16 Marketing Strategies to Drive Twitter Traffic.’ In this post, Chizbuzor writes about using social media to drive qualified, targeted traffic to your website for free.  Always keep his tip #5 in mind when you are doing any kind of social media marketing: Don’t waste your time. Invest your time. Get in, post your pins and get out.

*Bonus Tip: Share other people’s blogs

Ken Pickard has started a Pinterest Blog Roll. In his article on the Empowerment Network blog, Ken shares the concept of sharing other people’s blogs, so that in turn, they will share your blog on Pinterest.com in order to get more exposure and traffic.

Basically, Ken has created a content syndication tribe where the members visit each other’s blogs and share one another’s content. You can read his post and join his tribe, or follow suit and create a special tribe within your niche or network.

Source: empowernetwork.com/kenpickard/blog/pinterest-blog-roll/

Please follow me: http://www.pinterest.com/evelynwrites, and be sure to subscribe to my email newsletter where you’ll get lots of insider tips about writing and marketing online that you won’t ever see on the blog.

 

 

 

 

 

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Did You Think it was Going to be Easy? Facing the Reality of Online Business

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For the past three days I’ve had very limited Internet access at home, which for me is a problem because I run my business from home. I called the cable company and they sent a technician out to fix my problem. While the guy was working, he was asking me a bunch of questions. You see, I told him that it was urgent that we get this problem fixed because I work from home. He wanted to know what the, “secret” was to making money from home. “How do you do it?” he asked me.

I told him that I work for myself. I’m a writer and web developer/marketer and I run my own company. He looked crestfallen and he said, “My wife’s been trying to find a good, ‘work from home,’ opportunity, but all she keeps finding is these scams.” I told him that if they were looking for a way to work for someone else, it would be a challenge to find a legitimate work from home opportunity. “My secret,” I said, “is that I started my own company and I get my own clients. It takes effort and energy.” He went on to tell me that he has paid over $1,500 for a website business that was supposed to be, ‘turn key.’ He’s got the website all set up, but nothing is happening. I told him it’s because he needs to generate traffic to his website. Nothing happens until you start attracting traffic. He was quite irritated at the prospect of how much time and effort he would have to put in to start getting a good flow of traffic to his site. He thought that he would just get the website built and set up and that the people would just end up there and buy stuff. That elicited a good belly laugh from me, but he was serious.

I shook my head and wondered to myself, “Did he really think it was going to be that easy?” The reality is, if you want to build a business whether online or offline in a brick and mortar shop location, you’ve got to market your business to attract traffic whether it happens to be foot traffic to your store, or search engine traffic to your website. Yes, you can make money working from home, but you’ve got to be willing to put in the energy, effort and commitment to making it work. Don’t expect that you can set up a shiny, new website and instantly have people visiting it and buying from it.

When I shared some effective website traffic strategies with my cable guy, he said, “No way do I want to do all that work.” I told him about PPC, but he said he’s not investing another dime in this venture. So, unless by some feat of magic a bunch of people happen to stumble across his website it’s not going to do any better than it has been.

In my business I create content for clients who are using a content marketing strategy to attract traffic and leads. Today I just sent off a report that I wrote for a client who is going to use it to attract traffic and new subscribers to her newly launched website. Content marketing is a proven, effective strategy where you offer value first and give your visitors just a taste of what you have to offer. If what you have to offer resonates with them and provides an elegant solution, they will be back and they will inquire about your premium products or programs.

Running an online business is not easy, but it’s incredibly rewarding if you adopt a resourceful mindset and if you’re willing to be committed to doing whatever it takes to achieve success. Contact me today if you need fresh content for your blog or website. Please share your thoughts in the comments.

 

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Visual Storytelling and Marketing

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photo credit: Erik Johansson

Guest post by Brianne W.

The immediate impact and the efficacy of visual storytelling have been known for long. It is making its presence felt in a more prominent manner now with social networking platforms that rely purely on images, graphics or presentations. These have the potential to bring in traffic to a website, to create a repertoire of inbound links and to help the SEO initiatives taken up by an organization. The difference now is that the effort need not find a place only on the organizations’ websites. More avenues are now available for marketing through visual storytelling. You too can benefit from these platforms by following a methodological approach.

1. Create an effective campaign

Use platforms such as Pinterest, Slide Share, Youtube and Instagram to give shape to your visual storytelling initiatives for marketing. Each of these platforms boasts of millions of users. A video, a slide or a picture can all prove effective in making your campaign go viral over the web. Do not turn the campaign into a list of features. State what it can do for people and show people their benefits for you to gain in the form of higher sales and revenues.

2. Use networking platforms

Even though the visuals based platforms remain your primary ground for activity, post the links to your visual message in the form of videos, slides or pictures on other networking platforms as well where you have gradually built a place of prominence. Capitalize on your goodwill on these platforms to get more inbound links and traffic.

3. Prepare your site for a higher conversion rate

Once the marketing through visual storytelling methodologies prove effective and you get the traffic for your website, the product details and the website as a whole should inspire confidence in people. Build your website in a manner so as to capitalize on the gains that your marketing initiatives bring. Enable ease of navigation. Provide information on the various options available to get more details on products.

4. Document the processes in a visual format

Each business has an aspect that is visually more appealing while at the same time immediately identifiable with the business. Focus on such aspects of your business to give shape to a striking campaign. Give it a professional touch to prepare it for the immense competition you face on the visuals based networking platforms.

5. Connect with people

Make sure that the campaign allows people to connect to it. Depict issues that people face. Let your picture or video bring a smile on people’s faces knowing very well that they are familiar with the content of your campaign. Highlight the features that present a solution.

The visual medium carries a wider reach. It does not rely on the written word more often than not. A picture can be self explanatory. Your audience gets the message in just one glance. If the message is powerful enough, it draws people to explore more. Once this happens, the marketing campaign moves towards conversion. The efficacy of your overall campaign in the visual storytelling domain depends on your creative skills. Let your creativity do the talking for you.

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on beer pong game attracted her attention. These days she is busy in writing an article on data recovery software.

 

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